My friends over at Highbeam and I put together a video about the Sabah journey, and I couldnât be more proud of how it all turned out! Thereâs history here - I was Highbeamâs very first customer, met Samir (one of their co-founders) back in 2021, and itâs been amazing watching both our stories unfold over the years.
The idea behind this campaign is pretty simple: building a brand is hard work, and Highbeam wants to celebrate the people behind them. A wonderful collaboration - I hope you enjoy!
- Mickey, owner of Sabah
Videography by @waylonbonefilms
Editing by @eilishboyd
Sound by @olsonstuff
Next Wednesday, April 29 â itâs Backgammon Club at Sabah House New York đČđčđ¶
All levels are welcome, from first-timers to well-worn regulars, or even just come for cocktails and a bit of social hour. Boards are out, cocktails are fresh, and weâve got a special guest @tylerkpakpo bringing a selection of vinyls to keep spirits high, win or lose.
See yâall next week! #howwesabah #wheretonext
The Sunday before Christmas, we put a chair down in one of Sohoâs busiest intersections to get this shot. With typical New York energy, passersby smiled, engaged and even jumped into frame too. And, of course, some taxis honked at us.Â
New York City is where I built Sabah, right there on those streets, amidst the hustle & bustle, starting 13 years ago⊠and thatâs the energy that helped propel me forward. Highbeam wanted to highlight the hard work it takes to build a brand, particularly in NYC, so thatâs how this shoot came about.Â
This campaign has been a very special collaboration with Highbeam, whoâve been my banking partner for the past few years. I was actually their first customer back in 2021 when I met Samir, their co-founder, and theyâve been essential to how Sabah operates ever since.
What makes Highbeam different? They actually understand how consumer brands work. Flexible credit, real-time cash visibility, modern tools our team loves, and genuine, personal service. Shoutout Pratyush!
That foundation lets me focus on what matters: growing Sabah thoughtfully, independently, and on our own terms.
Check out the full campaign on highbeam.com! And if youâre a brand owner, letâs talk. Happy to share notes. Thanks for reading!
Photography by @svenston
Graphics by @itsizzybrown
A Note from Gaziantep đčđ· Weâve never seen a response quite like this before. And we are so, so grateful... for everyone who shopped the Sabah Holiday Sale and ordered yourself or a lucky loved one a pair.
It means a lot.
Nearly every dollar of the sale goes straight to our workshops â allowing us to stock up on leather and supplies, but most & more importantly, to take care of our craftspeople through the quieter winter months as they work full-speed to prepare for a bustling Spring Sabah Season.
Otherwise, weâre excited to send all these Sabahs, Babas, Altos, Bolos and more out into the world and see how you wear âem.
Weâll be standing by to answer any questions, and as a reminder, holiday returns & exchanges are extended through Jan. 15th for all the gifting ahead.
Thank you again from Gaziantep to Manhattan, and from every Sabah House in between! #howwesabah #wheretonext đ· @svenston
âIf you create value for others, itâll come back to youâ
@mickeyashmore on building @thesabahdealer one story at a time.
Itâs @air.hq âs Out to Lunch, and itâs live at the link in our bio.
I wore my Porto Sandals almost everyday in Greece⊠perfect for hilly hikes to beautiful beaches! Seriously Comfortable, super durable and more handsome with every hike.