AMIRI
Pre-Spring 2026
Inspired by the timeless cultural iconography of John Hughes’ seminal 1985 movie ‘The Breakfast Club, AMIRI’s Pre-Spring 2026 campaign pays homage to the universal narrative of this modern Hollywood classic - and to youth, in all its contradiction.
Shot on location at John Marshall High School in Los Feliz — an emblem of Los Angeles’ cultural landscape and a backdrop to countless cinematic moments, from Space Jam to Grease — spaces echoing with the languid nonchalance of a Saturday detention, the still and moving image captures a group of young dreamers. An unlikely group of personalities come together to form a collective whole - the rebel, the athlete, the artist, the romantic. A cast of distinct and unique AMIRI characters star in portraits of modern youth culture.
The refinement of AMIRI craft against the rawness of youth, the mythology of the screen meeting the real pulse of the street. Hollywood Breakfast Club celebrates a definite ideology of AMIRI - the unspoken connection between those who refuse to be defined by labels.
@amiri @mikeamiri
Founder & Creative Director:
@mikeamiri
Photography:
@hart_leshkina
SVP, Brand:
@nimazaribaf
DP:
@cooper.lichacz
Stylist:
@michaelvalexander
Styling Team:
@theinternetclaire @leiascott @camngarcia @lowkeysaye
Set Designer:
@itsmyjello
Hair:
@nikkiprovidence
Makeup:
@homasafar
Manicurist:
@ajax_jachno
Lighting designer:
@dominichaydnrawle
Director Brand Marketing:
@lorrybutters
Senior Content Coordinator:
@mateo.camano
Social Media Manager:
@danielgadawski
Content Assistant:
@omar.habibeh
Models:
@grace.e.cox ethan.maherr
@dvojosh @hughlaughtonscott @hayley.davis
Casting:
@noah__shelley
Production:
@brandonzagha 
