When you look up ‘boss’ in the dictionary you get a picture of THIS BITCH. The OG
@metaverse , founder of
@metaversemakeovers ,
@metaversefashion &
@metaversenails , back in 2012, long before a group of tired old tech bros claimed ‘meta’ for their multi-platform brand, Thea Baumann created a metaverse of her own. When they tried to shut down her handle, she went to the New York Times for an exposé interview, after which it was mysteriously reinstalled. That’s just how a
@metaverseboss rolls.
On top of all this, Thea is one of my biggest musical influences; introducing me to Italo Disco back in the mid 2000s. I often still find myself trawling
@discogs for vinyl releases of all the cool music she shows me, & certainly find myself on
@bandcamp &
@beatport buying digital copies for dancefloor fodder.
For her 2nd guest spot on
@theweeklymeltdown , she’ll be bringing us some NU NRG - house and electronic beats unearthed from the past and the fringes of tiktok.
Tune in to
@2ser107.3 Saturday 1st November at 5pm, or listen back later through the 2SER app or webpage 📻
Thea-Mai Baumann is an Australian artist, technologist, and inventor whose work explores
the intersection of art, beauty, and digital innovation. She is the founder of Metaverse Makeovers® and 超宇美人®, one of the world’s first hologram fashion and augmented-reality (AR) beauty companies, launched in Shanghai in 2012–nearly a decade before “the metaverse” became mainstream.
Her AR invention, Metaverse Nails, turned manicures into holographic interfaces, blending code,
commerce, and culture in visionary form.
Her work has been featured in Vogue India, i-D, Dazed Digital, and The Age, and she has
held leadership roles at Creative Australia and 4A Centre for Contemporary Asian Art.
