On March 18, we launched our Cultural Power strategic proposition and introduced the Cultural Power Index (CPI) to the world. Almost a month in, our global teams are more dedicated than ever to helping brands tap into the power of culture to fuel growth. 🚀
It’s been a jam-packed, exciting month! Here’s a quick look at what went down on launch day.
#MCSaatchi #CulturalPower
✨We create the Cultural Power brands need, to have the impact they want.
Cultural Power is the advantage we create for our clients, helping them harness cultural forces to fuel desire, drive demand and deliver brand growth. For 30 years, we’ve been at the forefront of cultural influence, shaping conversations, brands, and movements with our bold creativity and strategic smarts.
🔗 Learn more about Cultural Power and the Cultural Power Index - link in bio.
#mcsaatchi #culturalpower
Big news from M+C Saatchi Group!
We’re going global with Cultural Power—and unveiling our new AI-powered, diagnostic tool, the Cultural Power Index (CPI) to help brands drive growth by harnessing the power of culture.
This marks a bold new era for M+C Saatchi with:
✨ A refreshed brand identity
✨ A fully integrated new website
✨ A dynamic showcase of our capabilities across our six global regions
At M+C Saatchi, Cultural Power isn’t just a trend—it’s a strategic advantage.
🔗 Discover more about Cultural Power and the Cultural Power Index (CPI) today! Link in bio.
M+C Saatchi Group
Creators and curators of Cultural Power #CulturalPower #mcsaatchi
👏 We’re proud to see Lisa Carrana on the Outdoor Lions Shortlisting Jury at @cannes_lions 2026 — helping spotlight the most culturally powerful work from around the world.
@mcsaatchiuk
We’re excited to share that our North America Sports and Entertainment Division is joining Brand USA's influencer roster, developing creator campaigns that connect international audiences to what the U.S. actually has to offer.
More this summer. Full story at the link in bio.
@mcsaatchigroup@mcsaatchisena
🎉 Huge congratulations to our Talent Manager, Zoe Miller, named an IPA iList Winner 2026 — an award celebrating leaders driving meaningful, lasting change in diversity and inclusion across advertising.
For over 30 years, Zoe has championed talent, widened access and helped build pathways into our industry for those too often overlooked. We couldn’t be prouder.
We're proud to share that our CEO, @nadjabellan , will be on the Awarding Jury for Creative Business Transformation at @cannes_lions 2026.
She'll be joining fellow jurors to recognize the work that sits at the intersection of creativity and real business impact.
Congratulations, Nadja!
#CannesLions2026
Celebrating our incredible talent selected for the @lia_awards Creative LIAisons Mentee Programme 🌟
A true testament to the ambition, creativity and Cultural Power emerging across our global network.
@mcsaatchiuk@mcsaatchime@mcsaatchieu
Our work “Love Iceland” has been shortlisted twice at the @clioawards !
When Jalen Brown left Love Island USA, Iceland extended an invitation to forget Love Island and love Iceland instead. Jalen said yes and millions followed.
Huge congrats to our team and client @inspiredbyiceland 👏
@mcsaatchise@mcsaatchi_na@mcsaatchisena@peel_agency
Our Love Island campaign for @inspiredbyiceland has been shortlisted for @thewebbyawards in Advertising, Media & PR - Real-Time Response.
When Jalen Brown left Love Island USA, we invited him to forget Love Island and love Iceland instead. He said yes. The internet followed. Now the Webby’s noticed.
Public voting closes 16 April. Choose love and vote for Iceland.
🔗 Link in bio
Created with @visit_iceland_@mcsaatchi_na@mcsaatchisena@mcsaatchise
👋 Say hello to Lola Toscani, our new Associate Director Growth Europe, bringing deep experience across brand partnerships, advertising and activations.
@mcsaatchieu
We won GOLD at the Indigo Design Awards for our work with Checkatrade 🏆
Picking up the gong in the Branding - Graphic Design category, the work reimagined the brand for a digital-first future, creating a brighter, bolder identity.
