The @on x Zendaya vision - translated into movement, style and self-expression.
At the @on Style Lab in Berlin, selected styling duos reimagined the collection through their own lens, creating distinctive “On Dream Fits” that push the boundaries of modern athleisure.
Under the creative influence of Zendaya’s personal stylist and global fashion authority @luxurylaw , the space became a cultural intersection of fashion, sport and individuality.
Proud to have connected the right voices to amplify this moment and shape the narrative for @on x Zendaya.
#MCSaatchi #CulturalPower #On
From Milan to Berlin: being an Account at M+C Saatchi Group Europe means that every location is an opportunity to build meaningful connections.
#MCSaatchi #CulturalPower #ADayInTheLife
The Great Reconnection has begun.
As global loneliness peaks, we are seeking new ways to connect. Leaving the noise behind, we are craving spaces to nurture real and intentional bonds where life actually happens.
But what does this cultural shift actually look like? Swipe to discover our key takeaways 👉
#MCSaatchi #CulturalPower ##CulturalPowerDecoded #TheGreatReconnection
Welcoming spring has never felt this good 💐💜
Soft clubbing is shaping a new kind of social ritual — so we tapped into it to create an experiential campaign for @starbucksitalia , launching the new Ube and Vanilla flavour beverages.
The Spring campaign kicked off with simultaneous morning events across Milan, Rome, and Naples, blending in-store experiences with strong local relevance and a curated DJ lineup that brought high-energy vibes to every city. 🪩
🎥: @andreanuti
#MCSaatchi #CulturalPower #Starbucks #JoinTheClube
Meet the faces shaping the creative future of our Milan House ➡️
A huge congratulations to our new Associate Creative Directors - Maria Angela Mandica, Giulia Ranza, Sara De Carli, Pietro Cattaneo and Francesco Rossetti
Onwards and upwards! 📈
#MCSaatchi #CulturalPower
Big news: Sofia Bellamio is the new Head of Strategy at our Milan House ✨
Building on her success as Strategy Director, Sofia takes the lead of our Italian strategy team. Her expertise with global clients in luxury, automotive, and finance will drive our focus towards a more integrated brand experience.
Huge congratulations, Sofia! 👏
#MCSaatchi #CulturalPower
As the Olympic and Paralympic Games come to a close, one thing’s clear: they’re about way more than sport.
From athlete-led storytelling to tech-powered performance and real-life experiences people can actually step into, the Games are playing on a whole different level.
So what really defined Milano Cortina?
Swipe to discover our key takeaways 👉
#MCSaatchi #CulturalPower #Olympics #MilanoCortina2026
@cinismoeignoranza spotted on the badges of Mentees for the 2026 edition of #CreativeLIAisons, the Global Coaching Academy promoted by @lia_awards .
The program is designed to develop, educate, inspire and nurture emerging talent in the communications industry through one-to-one coaching with global industry leaders.
Congrats and happy coaching! 📖
#CulturalPower #LIA #LIAawards #CreativeForCreatives
We’re very happy to welcome Lola Toscani as Associate Director, Growth Europe at M+C Saatchi Group Europe.
Based in our Amsterdam House, Lola will work closely with our teams across Europe to drive new opportunities, strengthen client partnerships and further connect our capabilities across the network.
She brings strong experience across brand partnerships, advertising, and activations - with a great ability to turn cultural insight into real commercial impact.
For us, it’s another step in continuing to build out our European growth story and our Creative Solutions offering under Cultural Power.
Looking forward to what’s ahead - and very excited to have you on board, Lola 🚀
At the heart of Europe, Italy’s iconic Sanremo Festival does more than bring the country to a standstill.
This year, it turned its stage into the #2 most discussed cultural moment worldwide.
A cultural engine that transforms the entire city into a living platform for brands, continuously reinventing itself to stay relevant in a fast, furious & fragmented media world.
Swipe to discover our key takeaways 👉
From Sardinia, Italy’s sunniest region, to Viganella, the village that slips into darkness for 83 days every year. With The Shareable Sun, we set out to bring together two seemingly distant places to tell a new story about solar energy in a spectacular and surprising way.
Discover our latest work created in collaboration with EY Studio+ and produced by @utopia.milano@mcsaatchimilan@ey_italy
