Big news from M+C Saatchi Group!
We’re going global with Cultural Power—and unveiling our new AI-powered, diagnostic tool, the Cultural Power Index (CPI) to help brands drive growth by harnessing the power of culture.
This marks a bold new era for M+C Saatchi with:
✨ A refreshed brand identity
✨ A fully integrated new website
✨ A dynamic showcase of our capabilities across our six global regions
At M+C Saatchi, Cultural Power isn’t just a trend—it’s a strategic advantage.
🔗 Discover more about Cultural Power and the Cultural Power Index (CPI) today! Link in bio.
#CulturalPower #MCSaatchi #UnlockYourCulturalPower
Last week, our client @latitude52n made their global debut at IFA 2025 in Berlin - and took home an IFA Innovation Award 🏆 ✨.
From live translations to POV capture, their smart glasses are redefining what wearables can be. A huge congratulations to the team for this milestone launch.
#IFA2025 #SmartGlasses #AwardWinning #culturalpower
#tbt to the @altrarunning_europe x @andwander_official launch in Munich 🇯🇵🏃♂️✨
We hit the streets with a shakeout run to celebrate the new Timp 5 BOA, then raised a glass (or two) of sake at @usagimunich with an epic tasting + food pairing.
Arigato to everyone who joined! 🏔️🥂
#AltraRunning #andwander #Timp5BOA #ShakeoutAndSake
Essential for a top Football game? Hydration!
Check out our latest work with the boys from FCB. Thank you to @stereofilms and the whole team that participated in this project.
Last Monday, we kicked off ISPO week in style at PULSE – The Collective Media Day in Munich! It was a fantastic opportunity to showcase the S25 collections and innovations from our clients, @thenorthfacede and @whoop . A big thank you to everyone who joined us and bringing this to life – we had a great time sharing what’s in store for the upcoming season and discussing exciting insights. Here’s to an inspiring S25 kick off!
✨ Introducing our new global strategic proposition centred on ‘Cultural Power’—a bold strategy to help brands shape culture and thrive in an ever-changing world of platforms, behaviours, and trends.✨
Stay tuned for the launch in March 2025!
Read more on Campaign here: https://lnkd.in/eEgJEbwB
Where aesthetics meet precision: A standout project of the year!
Production Company: Saltwater Films @saltwaterfilms
Director: Peter Kaaden @peterkaaden
DOP: Tobias Blickle @tobiasblickle
Editor: Aitor Bigas @aitorbigas
Gaffer: Willi Rätzsch @wiley.the.gaffer
Colorist: John O’Riordan @_johngrades_
Music: Yannick Felipe Ernst @letsbefriendsinreallife
Executive Producer: Marie Niemann m_nmnn
Producer: René Skwara @reneskw
1st AD: Linus Weber @linus0095
Dancer: Agnes Su @agnesmsu
Dancer: Mackenzie Brown @dancin_mac7
Dancer: Adhonay Soares da Silva @adhonaysoares
Dancer: Martí Paixà @martipaixa
Choreographer: Fabio Adorisio @fabioadorisio
Team Ballett: Alexandra Aschenbrenner & Jennifer Schurr
Styling & Tailoring: Nicole Krahl
Post Producer: Moritz Carstens @fuchs_moses
Colorist: Henrik Wienken @henrik.wienken
Retouch Artist: Tom Freeman @superninja9000
Retouch Artist: Christian Nopper - @tungachtung
Online: Ben Decker @bendeckr
Key Grip: Sascha Ronge @sascha.ro
1st AC: Pablo Gotzes
2nd AC: Samuel Böhm
Photo Assistant: Max Zimmermann maxzimmermnn
Photo Retouch: One Hundred Berlin @onehundredberlin
Production Assistant: Tim Kalkkuhl @timkalkkuhl
Production Intern: Franziska Zeller
BTS: Meik Schneider @me___sc
Pult Operator: Lukas Heger @sygchysis
Light Operator: Tobias Langenbein @tobias.langenbein
Runner: Robert Cardenas
Runner: David Resnicek
VTR/DIT: Patrick Locher @phivo_
Car Care: Boris Vasic
Thrilled to share the 2nd FANCOM report, led by M&C Saatchi Sport & Entertainment London!
This issue explores "Togetherness" in sports, entertainment & culture based on a massive summer. #FANCOM (a blend of "fan" and "community") reflects our move towards understanding diverse audiences and fostering deeper connections.
Global insights! This report was created in collaboration of strategy, creative, and other M&C Saatchi Sport & Entertainment teams worldwide.
Read, share & enjoy!
We’re thrilled to introduce the six regional winners of this year’s @mcsaatchigroup and @saatchi_gallery global Art for Change Prize! 🎉
Massive congratulations to:
Americas Winner – Paola Boyance @paolab.photo
Asia Winner – Wincy Kung @wincy_szee
Australia & New Zealand Winner – Jo Mellor @jo_mellor_art
Europe Winner – Ana Monsó @ana_monso
Middle East & Africa Winner – Hiba Baddou @hibaddou
UK Winner – Lulu Harrison @lulu_h___
These talented artists were selected from a record-breaking 4,667 entries 🌟 from across 140 countries — a 56% increase from last year!
Come and experience their winning works at a dedicated exhibition at the #SaatchiGallery from 29 November 2024 – 12 January 2025.
Thank you to everyone who entered! 🙏 The talent and creativity were truly overwhelming!
#ArtForChange #GlobalArtPrize #CreativeTalent #ArtExhibition #mcsaatchi
We’re thrilled to announce our partnership with @altrarunning_europe , where we’ll be leading PR & Influencer relations for the DACH region! 🚀
With our expertise in brand communication, social media, and brand experience we’ll be working together to strengthen Altra's position as a leading name in the ever-growing running shoe market. Known for their innovative, thoughtfully designed footwear that lets you run more naturally, Altra is ready to take their brand to the next level —reaching new audiences and elevating awareness. 👟✨
Reach out for press information or test requests 📩
Throwing it back to July when we brought the Bank of PAROOKAVILLE to life for the third time
As in the past years, it was a blast, especially with the newest addition: The ING Cash Catch!
Big thank you to everyone involved🤩🤩
