The @NewBalance 991v2 look book, as teased in the film, is set in the heart of Milan and celebrates the timeless appeal of the shoe.
Milan’s attachment to the original 991 silhouette is deep-rooted and rich, having become the unofficial home of the Made-in-UK classic over the last two decades.
Creative & Production: @mcfaulday
Art Director: @kieranjamessills
Producer: @mrjoedick
Production Assistant: @kianokeef
Photographer: @lilybrown____
Lighting Tech: @adam_c_roberts
Stylist: @lottiewarren
Local Production: @tarfustudio@dali.ggg@slvnc
@McFaul -Day are proud to have spent more than a decade celebrating @NewBalance ’s Made In UK range and the rich shoemaking legacy of the brand’s Flimby factory. Emerging from that rich legacy is the new V2 iteration of the iconic New Balance 991 shoe.
Journeying from Flimby to Milan (via Modena), we follow the new 991v2 as it passes through the hands of some of New Balance’s closest friends and family before being hand-delivered to legendary chef and 991 obsessive @MassimoBottura , in his flagship restaurant, Osteria Francescana.
The north of England and the north of Italy are two places that, at first glance, might seem worlds apart, but look a little closer and what emerges is a shared appreciation of timeless quality, innovation and tradition, and of the 991.
Our film is an ode to New Balance’s past, present and future. “Introducing the new 991v2.”
Creative & Production: @mcfaulday
Art Director: @kieranjamessills
Producer: @mrjoedick
Production Assistant: @kianokeef
Director & Editor: @_richluxton_
DOP: @maxjcutting
Photographer: @lilybrown____
Lighting Tech: @adam_c_roberts
Stylist: @lottiewarren
Film & Development: @kodak_shootfilm
Colourist: @jondobbo at @wash.ldn
Sound Design: @klong_sound
Local Production: @tarfustudio@dali.ggg@slvnc
Featuring: @massimobottura , @loylecarner , @lee_stuart (Patta), @patriziovita (oneblockdown), Paolo Manciola (Slam Jam), @gabangelova (Stone Island) and Dawn Brankley (New Balance).
Special thanks to @joeconnolly_ , @fitzlau and @beccafrankland .
Following its successful conception at Paris Fashion Week 2023, we are excited to announce the second edition of The Class Of (@theclassof_ ) from our good friends and partners @beinghunted.2001 .
As a lead-up to the coveted marathon in Berlin, we teamed up our client New Balance, The Class Of and the Warsaw-based running crew Swords Athletics to capture the people that make the global running community what it is. From the marathon aficionados to the newcomers, cheerers, and brands contributing to the new visual language around running, @theclassof_ seeks to bring them together.
@theclassof_@swordsathletics@newbalancerunning@beinghunted.2001
Photography: Shirin Esione @shirinesione
10 slides, 10 different @NewBalance projects from recent. Producing seasonal campaigns that continuously make an impact across the continents is our bread and butter. Thanks to all the crews that helped bring these visions to life.
After some temporary social media downtime, it only feels right to introduce a new Instagram series to the page, #EverythingInBetween.
Here, we’ll be sharing 10 images from our collective camera rolls as an agency. An insight into our brains, our interests and our lives. Expect readings, team outings, our inspirations, good music, our favourite places, easter eggs and behind-the-scenes, some occasional nonsense, and pretty much anything that catches our eye. Enjoy.
