Maik Lojewski

finally able to share parts of my biggest and most demanding project with you guys. really proud on this. a big team effort! meet Stefan, with more than 4 decades of experience in footwear and GORE-TEX technology, he is a true expert in his field. he welcomed @irrremerdem @cpt_olf and @moubsen in the GORE-TEX laboratory to show them some of their testing devices and check if their new shoes meet the rigorous GORE-TEX standards - we‘ve captured everything in various content-strings for the adidas CONFIRMED app and @goretexstudio thanks to everyone who has helped to make this possible - sorry for butchering your content in this post. client: adidas & GORE-TEX editorial photography: @linghuan.zhang directing DoP: @phepper tech & bts photography: @leowwwild creative prod. & head of production: @maiklojewski producer: @juliuspreusser talents: @cpt_olf @irrremerdem @moubsen lighting: @bltv.gmbh @_dennisfischer runner: @dubivan1 sound design: @dasnice1 brand marketing: @hcegtb @lukaas_0710 @younghuhish

for @hoka_eu & @arysstore_berlin I really like productions like these - just a few days time, total freedom, a shared vision and the smallest team possible.. Photography, Concept & Direction- @leowwwild Production, Styling & “Model”- @maiklojewski

was able to assemble a personal all-star cast for this two-day trailrunning production for @goretexbrand last september. countless moments and stories make everything about this trip very special to me - thank you team: trailrunning by @_massimoiannone photography (1-16) by @theolator videos (16-20) by @leowwwild full video coming soon

Gore-Tex® Brand Studio [photography] Lab Summit Munich feat. @chris_shonting @kane @its.khadim @sonjaywilliams @aissatouestelle @ted.mrs @flxssie @capitano_erri @eileenjordan @sarah.loescher @sanna.c.h @noelmontti @outsideintel @mist.raw_ thanks to @christiansauerland_ for documenting and @_dennisfischer @quirin_wolff for the lighting PR Agency @sweetcommunication thank you @pauline_marie_s @mrdominikm thank you again for your trust @hcegtb congratulations on this tour

Antwerp never gets boring - favorite city in Belgium

The Antwerp Six opening at MoMu Antwerp @waltervanbeirendonckofficial @bikkembergsofficial @driesvannoten @anndemeulemeester_official @vansaenedirk @marina.yee

A week after the GORE-TEX Brand Studio [photography] Lab workshop from my previous post, we’ve worked on an exhibition to show the participants pictures to a broader audience at @hvw8gallery in Berlin. Thanks to all the new and old friends and faces that showed up. analogue shots 📸 by @pangea @goretexstudio @hhvclothing @sweetcommunication @flatfields_

The GORE-TEX® Brand Studio [photography] Lab is a series of interactive workshops and exhibitions designed to explore the versatility, durability, and functionality of GORE-TEX® products through a creative, artistic lens. Led by professional photographers and hosted in collaboration with local creative hubs (such as HVW8 Gallery in Berlin and The Cloud Studio in Munich), these labs combine hands-on product testing with, capturing visual stories in various environments. Key Aspects of the GORE-TEX® [photography] Lab Creative Workshops: The labs provide a space for photographers and creatives to shoot film, experiment with lighting, and capture „water-inspired imagery“. Product Performance Testing: Participants often test GORE-TEX® garments in real-world scenarios, such as walking in the rain or experiencing water-projection tests to highlight waterproofing. Location-Based Storytelling: Recent labs have taken place in cities like Berlin, London, Stockholm, and Milan, aiming to blend local fashion, street style, and urban landscapes. Exhibitions: The photos taken during these workshops are often showcased in exhibitions, such as the one held at HVW8 Gallery in Berlin. Collaboration: The labs frequently collaborate with brands like Adidas, Mizuno, Hanwag, and Danner. Recent Highlights (2026) Berlin Workshop (March 2026): Hosted by Pangea and supported by HHV Clothing, focusing on film photography and city exploration. - Google

Paris Fashion Week recap 3/3 🇫🇷 2 floors, 6 days, 9 projects, 12 involved partners, 19 change-overs altogether, 1 attempted break-in, less than 4 to 5 hours sleep for a week straight and weeks of planning and communication just to meet some friends. made possible with @impossibleobjects_ thank you @joshuarosscraig and team thank you @theolator @christiansauerland_

Paris Fashion Week recap 2/3 🇫🇷 thank you @meanswhile @naohirofujisaki @sho_konishi - @fce_tools @satoshiyamane @ixgrainger - @techuntermagazine @zabelin.aa - @bromptonbicycle @jbrinkmann @evaleluel - @mikeska.official - @pushertony @_vexedgeneration_ @joevexed @adamvexed

Paris Fashion Week recap 1/3 🇫🇷 big thank you to everyone who came by, talked to me, helped me, worked with me, drank with me and to everyone who supports in some way or the other

For the second consecutive time, we will curate an activation space at Paris Fashion Week, January 20–25, 2026, at 71 Rue Réaumur, Paris. full schedule soon! design by @woern.gmbh picture by @flatfields_