When I first discovered American artist Les Krims, I fell hard. Absurd, funny, yet always beautiful. About a year ago I wrote Les a fan mail. What followed was months of correspondence with a man who turned out to be as opinionated, peculiar and witty as his pictures. 83 years old and sharper than most. Yesterday, after long planning, a Les Krims show opened at EYTYS in Stockholm. A selection of original vintage prints from the 60s and 70s. In conjunction with the exhibition, Krims’ 1976 work Uranium Robots appears on the EYTYS shoe box, made possible with the artist’s generous consent. On view until 6 May at EYTYS, Norrlandsgatan 22. Thank you @celibatewives for first introducing me to Les’ work. And to @pacicontemporary_gallery and @baudoin_lebon for making the show possible.

On March 25, I have the honour of curating the menu at @stockholmstadshotell , inspired by one of my favourite cookbooks: The River Café Cookbook from 1995. I’ve been promised a spot in the open kitchen, as an assistant to the assistant chefs. Please join us for what will be an evening of beautiful food, good company, and a very real chance of me making a fool of myself. Gather your best gang and make a reservation pronto! The evening also coincides with the release of the first EYTYS shoe designed with restaurants in mind, a small meeting point between my work and my great passion of food and dining. We’ll be giving the shoes their first proper test run on the 25th.

News in the EYTYS store! With an ever rotating interior, we now have a Swedish Modern 1930s sofa upholstered in Italian calf-hair. Don Shoemaker lounge chairs from the 50s. Höganäs 60s ceramics. The new Aria sneakers. And of course great coffee courtesy of Lilla Espresso Bar.

On a crisp Sunday in January, we shot the new EYTYS campaign in Stockholm, marking the first collection of this new chapter. A truly personal project, with @studiojohansandberg behind the camera and @naomi_itkes styling. After some convincing, my beautiful wife @crippshannah agreed to step in front of the lens ❤️ Photography @studiojohansandberg 
Styling @naomi_itkes , assisted by @alicehordegard Hair @senke Makeup @josefinazarmen BTS @cassietaleb 
Talents: @trezori @emilia.ebeling @amir.bdioui @crippshannah Thank you @lundlundagency @mikasstockholm

It’s alive! EYTYS Stockholm Gallery Architecture @hultmanvogt Construction @productionrepublic Coffee: Lilla Espresso Bar Books @norahagdahl Beyond grateful to @eytys dream team: @rothisak @alidzanovici @asvnsn @hester.jutta @sigge_skejts

At the start of this year @EYTYS , the brand I co-founded 12 years ago, collapsed after years of turbulence. I was about to turn 40, with no plan B and no confidence. Then came a phone call that changed everything. Since March, I’ve taken full responsibility for both the creative and operational direction of a new EYTYS. This isn’t a revival of the past, but a quiet rebuild; focused, structured, and for the long-term, with creativity and execution fully in sync. These past few months have been the most challenging and rewarding of my life. With a small team of superheroes; @asvnsn @rothisak @alidzanovici we’ve quietly just launched a new EYTYS webstore, and next week, we’re heading to Paris for Fashion Week with the most thoughtful, directional, and well-crafted EYTYS collection to date. The first step in what’s to come. I’m deeply grateful for this second chance. A rare opportunity to learn from mistakes, reset, and rebuild with purpose. Thank you @emiliadeporet (and family) @tiisch @paul_frankenius @ac_boye @crowsnestjewels @mackischiller @ben_eliass @mickeschiller @karl_lindman for being on this journey with me and believing in me and EYTYS, even when I couldn’t. And to my wife @crippshannah and kids Leoni and Ezra: I’m sorry for the lack of home cooked dinners, skipped baths, and missed bedtime stories. I promise I’ll make it up to you. 
💋Max

@EYTYS Spring Summer 2024 - “Capriccio”. Thank you team! ❤️‍🔥❤️‍🔥❤️‍🔥

Pick up the latest issue of The Greatest magazine to enjoy me trying to pose cute and say clever things. Thank you @thegreatestmagazine @oskargyllensward @simonadellunto ✨

I’m surrounded by strong women

Snaps from ‘Club 111x’, a soirée Carsten Höller and I hosted at Brutalisten. Thank you for a magical night @ravaran , Carsten and team @brutalisten . 📸 by Stockholm’s very own Ron Galella @pierre_bjork

My fave looks from the @EYTYS SS’23 collection ‘Love and Poison’. @emimikareh @mariliandre . What a dream team! Loved working with you. Nothing but love to my whole EYTYS team. Thank you for making this collection happen in half the time and strong headwind ❤️.

The @EYTYS saga continues. Special thank you to the kindest superstar out there @ibkamara . Photographer: @willscarborough Art Direction: @ibkamara @gareth_wrighton Casting: @11casting /@mischanot Hair: @sarahjopalmer Make-up: @vass_theotokis Manicurist: @laurenmichellepires Set Designer: @samuel.overs Production: @wknd_production /@freddiesantiago Post Production: @helen_retouch Models: @unpublishedartist @sesay_omar @smillahrbst Thank you: @josephjohnbates @maxglatzhofer @seanmorrow1 @shy_mason @beautybychiaralondon @iwamawi23