Key visual, packaging, and merchandise design for @dzsudlo ’s Famous Order McDonald’s menu in Budapest.
@dzsudlo@supermanagement_official@_fuszi_@pupesz93@thereduster
The concept is inspired by authentic Hungarian village life, blending nostalgic elements with a modern fast-food experience. Vintage-style typography reinforces the traditional atmosphere, while the “Kádár cube” house – a classic symbol of rural Hungarian architecture – serves as the central design element. The character – much like Dzsúdló – is covered in tattoos that symbolize rural village life. These include a pig, a Trabant-like car with a smoking exhaust, Kádár cube houses, and the easily recognizable outdoor drying rack, all illustrated in a style reminiscent of children’s drawings or street art.
The typography recalls the imperfect, playful lettering of old Hungarian corner shops, which I redesigned and expanded into a version that can also be combined with the McDonald’s logo.
The rest of the campaign materials were created by DDB Hungary, OMD, 235 Productions, Artificial Group, and Noguchi.
A lot of people asked me how much work went into designing the first collection of BOGA @bogaclthng and I always said it was one of my biggest projects so far. We tested new printing methods and materials, made many adjustments based on the shapes of the products, and it took some time to learn the specific rules of what’s possible and what’s not.
However, this project is not just about printed illustrations on clothes. It’s also a brand, a community, and an infinite design playground. In this reel, I showcased everything I designed for BOGA, including dynamic logo variations, various print materials for the Release Party, label design, UI and web design for the webshop, and many other elements that make up a playful yet consistent design system. I started working on it in July 2023, and we still have plenty of ideas for the upcoming collection and future projects.
You can find the whole case study on my portfolio, link in bio!🥳
Thanks for the motion @tibigrafik 💪
Photos: @thereduster
Typeface: @grillitype GT Maru
Btw, I'm still open to work, so hit me up if you have something interesting for me 😎
another @dzsudlo SOLD OUT concert and another key visual 🫡
bonus 'rabiga' ep cover inspired from the 'collective trauma's assests 🔥
------
még egy teltházas buli @dzsudlo -tol és még egy key visual ehhez tőlem 🤓
bónuszba még a 'rabiga' ep boritó is, amit a 'kollektív trauma' stílója ihletett 🍫
Thanks for the invitation @pov.budapest to participate in this exhibition at @dugattyus_bp
In that year the theme was Making Sense, explores how we navigate information and how, in Budapest, overlapping layers of past and present, order and chaos reveal that emotions often outweigh rationality.
The poster presents a fictional, abstract map that approaches Budapest’s identity in layers – in overlapping strata of systems and disorder. There are no sharp boundaries between the layers: timeframes and moods blend into one another, just like the city itself. The subtle “POV” lettering in the background refers to the viewer’s subjective perspective – to the fact that interpretation is never objective, but always takes place through personal perception and emotional relation.
Feel free to check it until Sunday 🫡
@pov.budapest@typosters@dugattyus_bp
Single and album cover for the amazing @black_particles from Hungary⚫️ 🟣
The post rock/post black metal band's new album was based on Albert Camus' book The Myth of Sisyphus. The stylized forms represent the life path and history of Sisyphus.
In addition to the final designs, a couple of drafts were also included in the post, which shows the curve and results of the the final design.
New concept case-study is out for 🟢SwissBorg🟣
The main concept of the rebranding was to recreate the existing brand while retaining the company's core attributes. The new logo is essentially a redesigned "S" letter with a dynamic characteristic, symbolizing the liquidity of crypto.
For more information check the link my bio! 😵
Btw I'm open to work again, so hit me up if you have some crazy idea in your head 🧠💻
One of my biggest project from last year as a team member of @de_form for @artembooks_publisher is finally online🟤⚪️🟤
Yo can find my more infos about 'The Built Heritage of Veszprém' book in my bio! 👀🏰
BOGA, bubble letters, seven-headed dragon, tuned trabant, streetwear – I think these were the first words I heard when I first learned about this project last July.
And here we are, 9 months later, and the first collection drop has actually happened. I've never been part of such a complex and high-volume project before, but it felt like my own child throughout. I enjoyed every minute of it, even though there were sometimes significant deadlocks between production and graphic concept.
BTW, we're already in full swing with the second collection, but more on that later 🤫
Client: BOGA @bogaclthng
Models @hpl_lili , @ferikboti
Photographer @thereduster
Stylist @anitavargastylist
Stylist assistant @peterfrank_
Make-up @boglarkahetyeimakeup
Hair @the_youngfogey
Printing @creals_hu
Textil @stotznatalia
Branding & graphic design @marci_borbas
Typeface @grillitype
I am 1000% sure that my favorite project from last year was the streetwear brand BOGA 👀 The brand debuted at @dzsudlo 's sold-out concert in Budapest with unique outfits for the band!
Since then, the brand has officially launched, and the soon-to-be-available products are already in production. Must follow @bogaclthng ! 🟤🫶🏻🟤
Credit:
BOGA
textil: Stotz Natalia
print: @davemadow
BOGA logotype: GT Maru @grillitype
Boisgarden type: Seventies Shade
photos: @davidbodnar & @miskolczimilan.hu
