融合自成一派 ——这是一次关于融合多元文化、表达真实自我的倡议。在我们近期参与的项目中，
@coach 携手亚洲最具代表性的街头品牌
@CLOT 展开特别联名。该系列以
@CLOT 的文化语境重新解读
@coach 的经典设计，当街头潮流美学遇上精湛工艺，在碰撞中致敬不同文化背景，同时延续了 “Courage to Be Real” 所强调的真实与自我。
影片邀请了多位来自中国的说唱音乐人、舞者及潮流创作者共同出镜，包括唱作歌手
@superyamy 、舞者杨文韬与张灿，以及潮流创作者碳酸和逵三。由 Adam Liu 执导，并由
@marcelagency 的优秀团队倾力打造。
这一项目也与 Mandai Loop 的创作理念高度契合。作为一家横跨不同文化背景的品牌策略机构，我们始终在多元语境中工作与思考——诞生于新加坡，立足于瑞典，与全球品牌持续对话！
Wear the cultures that shape us – this is a call to merge influences and create an expressive style. Our latest campaign for
@coach is a special collaboration with one of Asia’s most influential streetwear brands,
@CLOT . The collection reimagines timeless Coach classics through the eyes of
@CLOT , honoring different cultural heritages and the Courage to Be Real. Merge your worlds.
The film feature a cast of Chinese rappers, dancers and influencers:
@superyamy ,
@tan__suan , Yang Wentao & Zhang Can, and Kuisan. Directed by Adam Liu and created by the amazing team at
@marcelagency .
This campaign really resonates with
@mandailoop as an agency, as we dive into different cultures and merge worlds on a daily basis – born in Singapore, based in Sweden and working with global clients!
Creative Strategy:
@mandailoop
Advertising Agency:
@marcelagency
Director:
@ashitaka_adam
Photographer:
@kenngan
Choreographer:
@xiaoyi__liu
Stylist:
@yuanyileee
Production:
@quad_productions
Post production:
@masscorp_
Music:
@prodigiousfrance
Composer:
@abrahaam.music
Sound design:
@prodigiousfrance
#CourageToBeReal #CoachNY #CoachxCLOT
#CLOT #融合自成一派
