Vi följer med intresse diskussionen kring Chalmers nya visuella identitet. Vi har inte varit involverade i arbetet, men uppdateringen 1997 var F&B Happy’s första stora uppdrag.
Varsamt balanserades arv och framtid, strategi och hantverk. Det var en stor investering då, men med en livslängd på nära 30 år – kanske ännu längre om kritiken mot det nya får gehör – har det visat sig vara en låg kostnad.
Det som verkligen är dyrt är kortsiktighet och att behöva göra om.
The Nordic powerhouse multiplying brand messages. Multispecialists in print, packaging, media – and beyond. From the big picture to the smallest details. And everything in between.
Born from Sweden’s leading print and packaging specialists, Multiply brings together Åtta45, Exakta, and GBGT Box. Three strong companies with long histories and deep expertise have now become one powerful player with a clear vision for the future.
This merger isn’t about size. It’s about combining capabilities to meet growing and evolving needs.
We’re incredibly excited to have been part of the journey – creating the new name, brand strategy, and brand identity.
A big moment. And much more to come.
@multiply.solutions
GP x NYT
The copy connects the content of the two newspapers. Using homonyms – identical words with different meanings in Swedish and English – we seamlessly tie the two news worlds into a single headline. All of them are taken from real, current articles in both newspapers.
A playful, visually clean approach that makes the point clear: together, GP and NYT broaden the reader’s perspective.
@goteborgsposten@nytimes@forsmanbodenfors
Nyhet! News!
Göteborgs-Posten is the first Swedish newspaper to offer subscribers digital access to The New York Times – bringing more perspectives in one subscription. The creative idea unites the two worlds visually and verbally. The cities’ iconic statues are merged into a new one: ”Poseidon of Liberty”
@goteborgsposten@nytimes@anselm_design@forsmanbodenfors
Two of our clients at the forefront of sustainability — Lessebo Paper and RISE — have been nominated for the 2025 Swedish Design Awards. It makes us happy and even more convinced that sustainability and creativity are a winning combination.
@designpriset
“We are constantly working to help more people discover and experience our performing arts. With this update, we’ve gained stronger tools to reach out and spark curiosity—tailored to our time and firmly rooted in our identity,” says Lena Jaksch, Head of Communications.
The refreshed identity is designed to have a strong sender identity, remain flexible across platforms, and capture the energy of the performing arts.
A big thank you to GöteborgsOperan for a great collaboration.
@goteborgsoperan
GöteborgsOperan is one of Europe’s leading multi-arts venues. To boost engagement and visibility, the refreshed identity introduces a clearer structure, bolder typography, brighter colors, and more dynamic graphic elements.
Inspired by the opera house’s harbor-side location and architecture, the new palette features a distinctive blue and warm ochre yellow—echoing the building’s own colors.
@goteborgsoperan
Time for a refresh! Sharper, stronger, and better suited to today’s digital landscape.
Eight years ago, our collaboration with @goteborgsoperan received wide recognition. The 2025 redesign builds on that original concept, drawing inspiration from the opera house’s waterfront location. The animated “O” keeps bubbling—a symbol in constant motion, reflecting the vibrant life of GöteborgsOperan.
Big congratulations to @elvinodelholm on receiving our very first F&B Happy Scholarship at @beckmanscollegeofdesign .
Some aspects of the world can’t be measured — like intuition, visual sensibility, and a personal lens on life. Elvin embodies all of them. His universe holds both small erasers and big perspectives. We find it inspiring.
We’re proud to have partnered with @drinkopenwater on brand strategy and identity, as well as sender ID optimization—leading to over a 70% increase in sales. Proof that sharp strategy and design drive results.
Also great to see their new packaging recognized at @thedieline awards—a strong showing and well-deserved acknowledgment of the work behind it.
#fbhappy #brandstrategy #brandidentity #packagingdesign #visualidentity #creativecollaboration #openwater #dielineawards #creativepartner #senderid #designrecognition
Nominated in Guldägget!
The category: Omställningsägget (sustainable transitions)
The idea: The rounder the shape, the more circular the material.
Materials play a crucial role in advancing toward a circular transition. This topic is complex. By using a simple concept that transforms data into a design-oriented tool, inspiration and knowledge are provided to producers, clients, and creators.
Thanks to RISE for a great collaboration.
@guldagget
