makemepulse

FWA SOTD for ApeChain 🦍 From crafting a giant gorilla to building a platform people actually want to explore, this one was fun. We’re on a roll lately… and we’re not mad about it. Big love to the teams behind the work and the people voting for it 💙 97 FWAs 👀 100 is getting close. Let’s go.

Woooooah yesterday we were voted @awwwards Site of the Day for XOX 🎮 Our playful take on tic-tac-toe, reimagined as a crafted digital experience full of personality, motion, and tiny details that make people smile. Simple idea. Big craft. Swipe through for a look behind the project with Solène + Romain ✨

Bravo @digitaldesigndays for your incredible 10 year anniversary. Our very own Creative Technologist @nilslandrodie delivered an incredible presentation and was amongst some of the best including @emily_rickard CEO of @buck_design and @francescobernabei founder of @monogrid . We’ve come away inspired and energized by the people and the work and the time spent with friends old and new. Thank you @filippopsr it was a delight.

🏆 We know… we already posted about the award yesterday. But we couldn’t resist sharing Antoine and Greg’s smiles after picking up the Gold award at the Grand Prix Stratégies de l'IA for our Brunello Cucinelli project, created in collaboration with Solomei AI ✨ Safe to say they were pretty happy bringing the trophy home. ------- 🏆 On sait… on a déjà parlé de ce prix hier. Mais on ne pouvait pas résister à l’envie de partager les sourires d’Antoine et Greg après avoir récupéré le prix Or au Grand Prix Stratégies de l'IA pour notre projet Brunello Cucinelli, réalisé en collaboration avec Solomei AI ✨ On peut dire qu’ils étaient plutôt contents de repartir avec le trophée.

We’re proud to have won Gold at the Grand Prix Stratégies de l’IA for our work with Brunello Cucinelli 🏆 Built with Solomei AI, we designed an experience that responds to user intent in real time, adapting and evolving as you explore. A more fluid, more human way to discover and shop. A project that reflects how we’re exploring AI as a tool for crafting clearer, more intuitive digital experiences. A big moment for the team ❤️ Thanks to @strategies.event for organizing this award and such a wonderful ceremony 👏 -------- Nous sommes fiers d'avoir remporté l'Or au Grand Prix Stratégies de l'IA pour notre travail avec Brunello Cucinelli 🏆 Développée avec Solomei AI, nous avons conçu une expérience qui répond à l'intention de l'utilisateur en temps réel, s'adaptant et évoluant au fil de votre exploration. Une façon plus fluide, plus humaine de découvrir et d'acheter. Un projet qui illustre comment nous explorons l'IA comme outil pour créer des expériences digitales plus claires et plus intuitives. Un grand moment pour l'équipe ❤️ Merci à @strategies.event pour l'organisation de ce prix et pour cette magnifique cérémonie 👏

And that’s two 🎮 After Course Givrée, we’ve designed and produced a second game for @mcdonaldsfrance ’s McDo+ app with Razorfish: Rösti Fall. Fast, playful, and built to keep people coming back. Players guide the Fry Friends through an endless fall of platforms, bonuses, missions and surprises. A bold world inspired by retro gaming, modern mobile design, and a soundtrack made from actual McDonald’s product sounds 🍟 (thx @press_play_on_tape ) Game on. —---------- Et de deux 🎮 Après Course Givrée, nous avons conçu et produit un deuxième jeu pour l'application McDo+ de @mcdonaldsfrance avec Razorfish : Rösti Fall. Rapide, ludique, et pensé pour donner envie de revenir. Les joueurs guident les Fry Friends à travers une chute infinie de plateformes, bonus, missions et surprises. Un univers audacieux inspiré du jeu rétro, du design mobile moderne, et d'une bande-son créée à partir de vrais sons de produits McDonald's 🍟 (merci @press_play_on_tape ). Game on.

makemepulse is entering the The FWA Hall of Fame. Honestly, this one hits differently. FWA was part of the reason we started. Long before makemepulse existed, Nicolas and Antoine were students at Gobelins, spending hours on FWA, studying the work and trying to understand how the web could be pushed further. It wasn’t just inspiration. It was a benchmark. 18 years later, 96 FWAs, and now Hall of Fame. To be recognised alongside studios we’ve admired for years, the ones that shaped the industry and raised the standard for digital craft, makes this incredibly special. This belongs to every person who helped build the work. Designers, developers, producers, creatives, strategists, sales, operations, support… 96 FWAs means a lot of people cared deeply. As Antoine said: “Entering the Hall of Fame is the greatest recognition we’ve ever received. And we’re still chasing.” Proud. Grateful. Still chasing. Thank you The FWA. #makemepulse #thefwa

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E-commerce was built for systems. But people don’t think in grids. They think in moments. Context. Intent. We’re designing AI-driven experiences where products are revealed not sorted and searched. A shift that goes far beyond one brand. Curious what this means for yours? Get in touch ✉️📞🐦 #AI #Ecommerce #DigitalExperience #makemepulse #Innovation

Double post day but this one’s worth it ✨ Audemars Piguet – The House of Wonders wins a 2026 Webby Award Fashion, Style & Beauty (Websites & Mobile Sites) We don’t build for awards but being recognised like this makes it all the more special. Built by makemepulse with care, craft, and real collaboration. Congrats to the whole team 🩷 A proud one. Project Link in bio 🔗 #webbys #makemepulse #DigitalExperience #Luxury

@awwwards Site of the Day with @ruinart : Digital Fresco 💥 Always an honour to be recognised by this community. For this project, we transformed a physical fresco into an immersive, real-time 3D experience — translating Maison Ruinart’s heritage into something you can explore, not just observe. Well done to the team 👏

FWA Site of the Day 🏆 Brunello Cucinelli AI Commerce Experience A pageless platform designed to make each journey personally relevant. Made by makemepulse, chosen by the FWA community 🩷