Goodbye 2025, you were a good one! Here's some of the best stuff we worked on this past year. Full posts for some of these to follow (if we get around to it😅)!
Shout outs to our fantastic co-conspirators @krladrn@designbyjerika@miggiebacungan , and our buddies from Springfield @alltruestudio ! Thank you for lending your talents to the team, and also for sharing your work with us as well! Hope to keep rocking with you in 2026.
See you next year nerds, stay mild! 💫🌏💙
Koo-koo for Coconut 🥥
Highlights from our Dehusk visual identity system. Our custom wordmark was based on New Spirit, a typeface inspired by the likes of Windsor and Cooper. These soft, rounded serifs brought a lot of warmth and personality to design. Small details, like the shape of the letters 'e' and 'k', hint at the forms of the coconut and its stems, a subtle detail that the clients wanted to include in the design
Our icon system, designed by @kittyjardenil , also worked well as inserts for the brand name, with colors that express various aspects of the brand; or perhaps different kinds of alt-milk in the future 👀 almond or pistachio milk, anyone?
#identitydesign #logo #branding
Coconut Mythology 🥥🌴✨️
Wonderful illustrations by @kittyjardenil for @dehusk.milk ! During the brand development for this project, the fine folks at Dehusk knew from the very beginning that illustration would be a core element of the brand. They wanted something familiar, Filipino, yet fresh. We knew Kitty would be the perfect fit for the task.
Our brief was simple: a full illustration for the back of the milk carton that celebrates coconuts in the context of Filipino culture. The rest, we left up to her to explore. Her concept revolved around 'Coconut Mythology'; this idea that the Cocos nucifera resides at the center of the world, giving life and beauty freely.
The product was this stunning and simple piece that lives on the back of the carton. Individual elements were also pulled from the artwork to be used as brand assets on and offline; an example of hardworking brand design. 🤘
#illustration #packaging #graphicdesign
Dehusk Coconut Milk 🥥🌴🥛
A couple of years ago, we had a great opportunity to work with @samueltecuala on an alt-milk startup called @dehusk.milk . Now headed by Nadine Lustre and Christophe Bariou, Dehusk is a new coconut milk, proudly made in the Philippines. We were approached by the team to build on their existing strategy and design, further refining Dehusk's visual identity and packaging.
We designed a simple and elegant milk carton that captures the quality and liveliness of the brand through typography and illustration. Apart from the custom wordmark featured on the front, we collaborated with designer and illustrator @kittyjardenil for the full artwork on the back of the carton, with elements steeped in the Filipino spirit.
We were delighted to work with Sam and their team to bring this fresh brand to life!
More at mildside.studio 🌐
Photography: Anthony Sarte
Studio: Guijo Studios
🌐 mildside.studio 🌴
Found time in between projects to staple a little one-pager together, featuring some projects that have launched in the past couple of years.
These projects were not only some of our favorites in terms of output, but the clients behind them were some of the most pleasant people we've worked with; partners who trusted us and embraced our design process.
If you're looking to start a project or are curious to know more, share the deets through [email protected]🤘
Huge thanks to Gian who coded our site! @giancwby He's great at this, y'all should hire him 🫵🤨
Out Of Office Cap, Limited Stock 🌴
Mild Side will be going on a short vacation next week, so we thought to bump the last bunch of our stock of Out of Office Caps. Go get yours, while stock lasts!
Huge shout out to @secretsandra
for the photos, and @habagatcoffee for letting us hang out at their spot. They have amazing food and drinks by the way, be sure to visit them in Kapitolyo. 🤠
Salute your time off work! Mild Stuff's latest drop wishes you well on your vacation, errand days, or coffee runs. Brought to you by Mild Side 🌴
Order yours through the link in our bio. Caps are 750 PHP + shipping (120 PHP within M. Manila, and 200 PHP nationwide). We only have a limited run of 100 caps, so go get yours!
Orders ship out in about 1-2 weeks, so kindly wait for it to arrive 🙏 Happy Summer, and stay hydrated!
/mildstuffcap
#brand #branding #summer #cap #outofoffice
Live From Downtown 🎷🥁
Earlier this year, our good friends from @alltruestudio reached out to collaborate on a concert series highlighting the local talent of Springfield and greater Missouri.
After setting the design direction with All True, we worked on designing an identity that calls back to mid-western Americana while staying bright and bold for the digital age. Another close friend of the studio, @giancwby , developed the site with a tight eye for design and detail. It was a great pleasure to have supported All True and their local community with this! 🙏
We're so glad that we got to help out some good folk from the other side of the world. Happy jamming, SGF 🎉
No Cream Like Soft Cream 🍦 A couple of years ago, we worked with Standard Group to create and identity around Kiwami’s in-house soft cream brand called ‘Hokkaido’.
We explored some kind of ‘amekaji’ approach to building a soft cream brand; blending the charm of Americana with the kitsch of Japanese packaging design.
Ultimately, the clients decided to go in a different direction for the name and brand, tying it closer to Kiwami itself.
We absolutely love our initial pass on this project, and we wanted to share our favorite ideas. Currently filed under ‘great ideas lost to design by cimmittee.’ 😁
#brand #branding #japan #icecream #softcream #identitydesign #itsnicethat #tdkpeepshow #tdktuesdays #thebrandidentity
Salute your time off work! Mild Stuff's latest drop wishes you well on your vacation, errand days, or coffee runs. Brought to you by Mild Side 🌴
Order yours through the link in our bio. Caps are 750 PHP + shipping (120 PHP within M. Manila, and 200 PHP nationwide). We only have a limited run of 100 caps, so go get yours!
Orders ship out in about 1-2 weeks, so kindly wait for it to arrive 🙏 Happy Summer, and stay hydrated!
/mildstuffcap
#brand #branding #summer #cap #outofoffice
Unlocking a Den of Southeast Asian Culinary Delight. 🌴🍸
@papillon.salcedo is a Southeast Asian bar and restaurant, serving Manila’s most adventurous characters who aren’t afraid of being caught at the scene red-handed. Papillon transports guests to a tropical hideaway; an intimate den where they can rest easy and explore the culinary treasures the region has to offer.
Mild Side partnered with chefs @capnfonso and @ramosrj to create a brand inspired by vintage contraband in Southeast Asia during the 1890s-1920s. There was a sense of secrecy and cleverness seared into the brand, as if dining at the restaurant made you a part of ‘the gang’. We designed several versions of their logo versions to create a feeling of myth and long history. We also curated a selection of typefaces and colors that expressed the character of the period, hinting at a bit of quiet opulence and cheeky humor with the use of gold accents, ornamental borders, and custom illustration.
Their scallop noodles are amazing by the way, definitely a must try 🍜
Photos by @fotomedestomas and @secretsandra
Sign painting and gold leaf by @etienne_renard
