The last piece was a game, designed to be played alone or with a partner. Part of Lua's broader belief that sexual wellness is something you explore, not just consume. Post (3/3)
Full case study at madebyaran.com/projects/lua, link in bio.
#madebyaran
A brand like Lua doesn't live in one place only or say one thing. It educates, builds community and sells. The social system we worked on had to hold all of that without fracturing. That was the real design challenge: not making something beautiful once, but building something that stays coherent when someone else is using it on a Thursday with a deadline. Post (2/3)
Full case study at madebyaran.com/projects/lua, link in bio.
#madebyaran
Proud to (finally) share the case study of one of our first projects. Visual identity and packaging design for LUA, a sexual wellness brand drawing inspiration from nature, but also deeply rooted in women’s bodies, rhythms, and cycles.
At the heart of the identity is a single shape. Abstracted, not literal, but unmistakably intentional. It runs through the logo, layouts, and packaging as an anchor that holds the whole brand together. Post (1/3)
Full case study at madebyaran.com/projects/lua, link in bio.
#madebyaran
It’s live: madebyaran.com
New brand, new website, new work!
Website words by @tinyfruits.co
Studio picture by @nastyapudova
Typography by @mnkytype
Development by Bogdan Condorachi
#madebyaran
We have a new brand, a new website, and a lot of work made by Aran that’s been building up behind the scenes! New case studies dropping soon ✨
In the meantime, check it out at madebyaran.com (link in bio)
#madebyaran
OTSU is growing, and so is the brand behind it.
Cooking up delicious things with @ferplates 🤤
#otsubarcelona #brandinprogress #cafedesign #brandingstudio #creativecollab #madebyaran
2025 is almost fully booked. We’ll be closing this year’s agenda soon. Opening 2026 with curiosity and plenty space for new ideas!
📩 If you’re planning something for next year, now’s the time to reach out and save your spot.
🤍 If you know someone who might need us, share this post with them.
@otsu.bcn opened its doors just a month ago. We gave it a soft launch identity to ease it into the world.
The logo acts like a gentle stamp, appearing only where it matters.
Red leads the way: warm, vibrant, and rich with meaning in many Asian cultures, often tied to luck and celebration.
Can’t wait to show you what’s next ☕️
#otsubarcelona #brandingstudio #visualidentity #cafedesign #asiainspired #madebyaran
My best friend @ferplates opened @otsu.bcn about a month ago, and it already feels like it’s been part of the neighbourhood forever.
OTSU is a reflection of everything she does best: food with thoughtful contrast, space with calm, and service with care.
We did a soft launch identity to get her started, and now we’re cooking up more 👩🏼🍳
#otsubarcelona #otsucafe #otsu brandingstudio #cafedesign #barcelonabrands #madebyaran
The new identity for Lua features Maurice from @mnkytype foundry, an expressive sans with a love for pure geometry. Its circular forms nod to the moon: brutalist at first glance, but softened by playful, approachable edges. A reflection of Lua’s duality, bold yet warm. Maurice is paired with EB Garamond, a refined serif that brings calm rhythm and quiet authority to extended text.
#typedesign #brandidentity #typographyinuse #luabrand #typepairing #brandingstudio #madebyaran
ARAN turns one today! 🎈
One year of shaping brands with care.
One year of figuring it out as I go.
One year of doing the work, the admin, and the everything-else.
One year of some wins, big lessons, and wondering more than once if I’m getting it right.
And through it all — one year in, and still so grateful to do what I love every day.
Over the past year, I’ve been lucky to collaborate with incredible clients, each one trusting me to bring their vision to life with clarity, intention, and heart. @lavish_creative , @lua.intimacy , HighCohesion, VHIODivulga, @mimatronabarcelona , @bdowleads , @ensenyattarrida , and a few more behind the scenes.
I’ve also collaborated with creative minds who’ve helped shape all this work — @debihasky , @jordi.bayona , @jordynkerr , @elina_ce , @x_cdrc , Venetia, and Bogdan —ARAN exists because of you, too.
And to everyone following the journey, whether you’ve shared the work or quietly rooted for us in the background, thank you. Your support truly means the world.
Here’s to year two!🥂
Some studio moments captured by @nastyapudova + client words that mean the world to me → swipe for more 🩷
