@lumalycreative Instagram profile, stories

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Master M, founder of Lumaly speaks on creativity and the story behind the vision, Thanks to @ely_pouye for helping film this interview and @edgemalick for the assistance,

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1 hour ago

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INNER GLOW | For @nataalmedia Mously Kébé’s story reclaims the gentle strengths and energies of women as they move beyond societal norms. “I’m exploring the transformations that come from self-definition. It’s a celebration of nurturing our inner light as we reclaim our individuality,” the Dakar-based artist says. Your Inner Glow: Nataal.com @nataalmedia Creative direction, styling and featuring Mously Kébé (@mouslykb ) Photography: Dan Carter (@dancarter ) Production: @lumalycreative (@master_m____ ) & Sarah (@pinklakeproduction ) Styling assistance: Gnilane Make-up: Rafi (@itsbeautybyrafi ) Backdrop art: Mayalen Alek (@mayaloha_ ) Location: Sokhamon (@sokhamon_dakar ) BTS videography: Sharmilla (@lifewithbliss___ ) Fashion @bykentra @sayana.collections @sapamina.sn @kadi_crochet @fadel_gningue

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4 days ago

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STILL RISING | A @gringo_custum & Lumaly collaboration. Directed by @master_m____ Designer & Styling: @neguin_yembas1 Main character: @fidelformose Creative Director, Cinematography: @master_m____ Music: @mxcjprod @master_m____ On set assistance, BTS: @edgemalick

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27 days ago

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Coastal Glow. Featured on @flanellemagazine , Photography by @lensbyvic , Produced by @lumalycreative Post-production : @lensbyvic Creative Direction: @lumalycreative (@master_m____ ) @lensbyvic Production: @lumalycreative Stylist: @mouslykb Stylist Assist: Gnilane Models: ⁠@marieme_ndiayeee (MA: amymgmt) @fadel_gningue @iamelhadjimalick Photo Assist: @master_m____ Brands Features: @maisonkebe @ayedadesign

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1 month ago

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FOR US, BY US | A @dak.workshop & Lumaly shortfilm A space for young artists who create without waiting, opening horizons that once felt closed. It starts here. February 15th, 2026 at LaVilla 13A. Produced by: @lumalycreative Directed by @master_m____ Casting: @pek__18 @marvin_ludovic Creative Direction: @master_m____ Production Manager: @davisheuss Assistant Director: @ibra_its_him @babs_visuals Stylist & Designer: @moleerjeans Cinematography, Editing: @master_m____ Music: @master_m____ Voice over: @walyheel ActionCam: @ibra_its_him Assistant on set, BTS: @walyheel @babs_visuals @dableedy @edgemalick @iamelhadjimalick Special thanks to: @mory.dgn @dr.photography00

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3 months ago