Harry Styles - American Girls
Client: Columbia Records
Our Role: Visual Effects Supervision
"The musician pulls off some crazy stunts (with the help of green screen and stunt doubles)" - Rolling Stone
A music video for Harry Styles' "American Girls", directed by James Mackel of Object & Animal.
Local Formations was responsible for the on-set visual effects supervision, creating a visual effects strategy for an ambitious shoot that involved simultaneously shooting principal photography with practical effects, visual effects plates, and curated behind-the-scenes footage. The VFX shots were then handed over to Mathematic studio for the post-production phase.
Watch on YouTube!
(english below)
一年前，我喺台灣參與咗沉浸式電影「SILIQ 矽利克」嘅拍攝工作，主演包括陳以文、張寗、胡智強，由盧德昕導演。我有幸擔任攝影指導同特效總監，可以同台北一班又專業又有才華又開心嘅團隊合作。 今日，一年過咗，我哋已經快完成後期製作。好期待快啲可以同大家分享更多有關呢個項目嘅詳情!
暫時先分享少少拍攝現場嘅幕後相片!
This time last year I was working in Taiwan on the shoot of the immersive film 'SILIQ 矽利克', starring Chen Yi-Wen, Chang Ning, Hu Jhih-Ciang, and directed by Lu Te-Hsing. I was the film's cinematographer and VFX supervisor, and I had the pleasure to work with such a talented, professional, and fun crew in Taipei. Now, one year later, we're wrapping up the post production and visual effects. Excited to announce more about the project soon!
For now, sharing some behind the scenes photos from the shoot :)
01-04: Microchip laboratory set with Chen Yi-Wen
05-07: Cemetery set
08: Cemetery location in Jiufen 九份
09-11: E-waste truck
12: Wuxing street market
(english below)
一年前，我喺台灣參與咗沉浸式電影「SILIQ 矽利克」嘅拍攝工作，主演包括陳以文、張寗、胡智強，由盧德昕導演。我有幸擔任攝影指導同特效總監，可以同台北一班又專業又有才華又開心嘅團隊合作。 今日，一年過咗，我哋已經快完成後期製作。好期待快啲可以同大家分享更多有關呢個項目嘅詳情!
暫時先分享少少拍攝現場嘅幕後相片!
This time last year I was working in Taiwan on the shoot of the immersive film 'SILIQ 矽利克', starring Chen Yi-Wen, Chang Ning, Hu Jhih-Ciang, and directed by Lu Te-Hsing. I was the film's cinematographer and VFX supervisor, and I had the pleasure to work with such a talented, professional, and fun crew in Taipei. Now, one year later, we're wrapping up the post production and visual effects. Excited to announce more about the project soon!
For now, sharing some behind the scenes photos from the shoot :)
___
01: 開鏡大吉 Altar for good luck on the first day of the shoot
02-06: Electric flower truck stage 電子花車 at 深澳昭明宮 coastal temple with Chang Ning and Hu Jhih-Ciang
07-09: Old residential building/streets in Beitou district, Taipei
10-11: Camera team :)
12: Crew
Meta - Facebook Creators
Client: Meta
Our Role: Visual Effects
"I'm excited to see where this journey takes us next" - Chris Cho
A commercial and social media campaign for Meta, spotlighting six creators who are using Facebook and Instagram to build communities and create impact. The campaign was distributed in three distinct formats: long form films, reels/moving ads, and stills.
Local Formations' role was across all three deliverables. We were responsible for the visual effects shots in the films, including on-set VFX supervision, and also handled the entire production of the reels and stills.
@meta@facebook@instagram
Netflix House (Behind The Scenes)
Client: Netflix
Our Role: Visual Effects
"Netflix just got real"
A commercial and stills campaign for Netflix, for the launch of their new experiential venue "Netflix House" - a year-round home for fans to live the stories they love, opening in Philadelphia, Dallas, and Las Vegas.
Local Formations was responsible for the visual effects of the campaign's stills and social images, handling leading Netflix IP such as Squid Game, Stranger Things, Wednesday, and One Piece. We digitally created and augmented the shows' iconic environments, seamlessly integrating them with the live-action footage shot on set.
Netflix House
Client: Netflix
Our Role: Visual Effects
"Netflix just got real"
A commercial and stills campaign for Netflix, for the launch of their new experiential venue "Netflix House" - a year-round home for fans to live the stories they love, opening in Philadelphia, Dallas, and Las Vegas.
Local Formations was responsible for the visual effects of the campaign's stills and social images, handling leading Netflix IP such as Squid Game, Stranger Things, Wednesday, and One Piece. We digitally created and augmented the shows' iconic environments, seamlessly integrating them with the live-action footage shot on set.
netflix.com/house
@netflix@netflixhouse
The City of West Hollywood - Brian Bress: Fruit Salad
Client: The City of West Hollywood
Our Role: Projection Mapping
"The city's first full-motion, ultra-high-definition 3D anamorphic billboard" - The City of West Hollywood
Shot practically in-camera and then precisely mapped to the billboard, 'Fruit Salad' is a series of three 3D anamorphic billboard artworks by artist Brian Bress, created as part of the 'Moving Image Media Art' Exhibition Series by the City of West Hollywood. Located at 8497 West Sunset Boulevard in West Hollywood, the artworks immerse viewers in experiences that are tangibly playful while also pushing the possibilities of contemporary spatial screen technology.
Local Formations was responsible for the projection mapping of the three artworks, translating the live action footage to the three dimensional billboard, creating the optical illusion of depth.
The billboard is best viewed from the sidewalk at the southeast corner of West Sunset Boulevard and North La Cienega Boulevard. The artworks can be seen at the top of every hour.
@wehoarts@wehocity @ brianbress
Charlie James Gallery - Nancy Baker Cahill: Aftermath
Client: Nancy Baker Cahill, Charlie James Gallery
Our Role: Projection Mapping, Visual Effects
"Most compelling is the installation titled Aftermath" - KCRW
A 5-minute projection mapping installation, created for critically acclaimed artist Nancy Baker Cahill for her solo exhibition SEISMIC at Charlie James Gallery in Los Angeles. Aftermath consists of a delicate and sophisticated projection onto a physical wall-mounted sculpture - immersing the audience in a truly unique spatial animation.
Local Formations handled the projection mapping for the installation, precisely following the intricate curves of the physical sculpture, as well as working on some of the VFX compositing.
The resulting installation seamlessly blends physical form and digital simulation.
@nancybakercahill@charliejamesgallery
Bbyafricka - Trackstar
Client: Bbyafricka
Our Role: Visual Effects
A music video for Bbyafricka's "Trackstar", directed by Mollie Mills of Somesuch.
Local Formations collaborated with Case Miller to develop an innovative workflow that combined the generative power of AI with the final-pixel quality of traditional live-action VFX, integrating AI-generated video elements with footage plates shot on set. We handled body replacements, face swaps, and other processes to realize the director's vision.
@bbyafricka
1X - NEO Gamma
Client: 1X Technologies
Our Role: Visual Effects
"A softer side of the humanoid industry" - TechCrunch
A commercial created for 1X Technologies to launch NEO Gamma: a safe intelligent humanoid robot designed to help with everyday tasks around the home. With creative direction by Case Miller and Dennis Dang of Special Projects, every element was carefully considered to reinforce NEO Gamma's position as a home companion rather than an industrial tool. This human-centered strategy created a distinct brand identity connecting 1x's advanced engineering capabilities with an intuitive consumer experience.
Local Formations was responsible for the commercial's visual effects, handling every shot. We focused on creating a warm and approachable yet sophisticated and high-tech visual language, driving measurable market interest and adoption.
The viral success of NEO Gamma's launch validated our approach to humanizing robotics.
@1x.technologies
SEEK
Client: Cosm
Our Role: Visual Effects
"SEEK is otherworldly" - LA Times
A 30-minute immersive film experience, directed by critically acclaimed artist Nancy Baker Cahill, for the immersive dome venue Cosm. SEEK immerses the audience in a series of stunning natural landscapes - prompting deeper engagement with the earth's biosphere, and inviting viewers to "disappear" together into a shared reality, underscoring our collective interdependence in nature.
Local Formations was responsible for the film's visual effects, across every single shot: from water to fire, from sand to forest. The film is entirely computer generated.
Cosm's dome envelopes the audiences in panoramic vision, creating a sense of immersion and presence, while also maintaining the shared feeling of a collective experience.
@cosm@cosmxlabs@cosmlosangelesca
Swire Hotels 太古酒店 - EAST東隅: Arrive At a Different Place
Client: Swire Hotels 太古酒店
Our Role: AR Creative Direction, AR Development, AR Content
"Arrive at a different place"
A series of Augmented Reality experiences, created for Swire Hotels 太古酒店 as part of their EAST Hotels brand relaunch. The relaunch took the form of three one-night-only events presented by EAST Hotels at each of their locations: Hong Kong, Miami, and Beijing. Directed by Zandie Brockett 張桂才 of West of Here and produced by Raygun Agency, with dance performances by Volta Collective.
For the events, Local Formations created a series of Augmented Reality experiences to launch EAST Hotel's new brand identity and image to the public. Each AR experience is an animated logo which unlocks a portal to one of the three cities.
The AR experiences are triggered by scanning the EAST Hotels logo, and run directly in the visitor's smartphone web browser, without the need for any additional apps.
As the guests embark on a multi-storey and multi-sensory exploration through the hotel, the AR experiences are triggered by a variety of scannable logos throughout the journey - from giant projections to drink coasters and napkins.
Event photos/videos by Melody Timothee, Kenny Laubbacher, and Oasis Imagery.
@east.hotels@easthk@eastmia@eastbj
