Visual Engineering ｜ Brand Pattern Generator
For the BabyCity rebrand, we approached identity as a functional engineering challenge. By modularizing the ”Geometric Block“ system into a bespoke Digital Brand Pattern Generator, we’ve transformed aesthetic intent into scalable infrastructure.
This algorithmic toolkit streamlines internal workflows, drastically reducing asset development cycles while ensuring unyielding visual integrity. Whether applied to intricate packaging, digital content, or physical environments, the generator ensures that BabyCity’s visual narrative remains precise and cohesive across every touchpoint in its expanding ecosystem.
在 BabyCity 的品牌重塑計畫中，我們將解構後的「幾何積木系統」工具化，開發了專屬的 Digital Brand Pattern Generator，讓品牌視覺具備規模化產出的能力。透過系統化的自動生成邏輯，我們解決了品牌內部產圖效率低下的痛點，大幅縮短了素材的開發週期，並確保從包裝、社群到實體觸點，都能維持極致的視覺一致性。
Baby City 娃娃城品牌再造案 Rebrand Project
Full project on localremote.co
如何讓一個深耕台灣市場 30 年的母嬰領航品牌，在當代市場中綻放「新生」？
BabyCity 娃娃城，在台灣母嬰市場擁有極高的佔有率與信任感，門市遍佈各大百貨商場，隨著消費習慣轉變與少子化現象加劇，原有的品牌系統已難承載當代生活風格與文化變遷，進而導致商業增長放緩。逆境之下，該如何透過設計與策略重新與新世代父母對話？
歷時三年的品牌重塑，在不變動品牌「陪伴」核心的前提下，我們做了三個關鍵動作，讓 BabyCity 成功從傳統零售通路，跨越至具備數位適應力與體感溫度的當代品牌。
動作一：解構 (Deconstruct)
解構商業核心，重新定義『陪伴』。在育兒的過程中，積木是孩子進行創造的最基本單位。我們保留原Logo的小花，將 BabyCity 的字首 BC 進行拆解，轉化為四個不斷重組的核心積木物件，視覺化地展現了「家」的包容與萬象。這個動作的目的在於建立一套極具彈性的視覺系統：保留品牌經典的記憶片段，同時具備當代設計的簡潔與秩序。
動作二：驅動 (Drive)
以系統驅動效率。在過去，品牌內部的產圖規範往往零散且難以對焦，導致視覺質量不一，降低上新效率。我們特別開發了 Brand Pattern 品牌圖樣生產工具，大幅提升了品牌端的營運效率，更透過與嚴格的視覺規範書確保了從包裝、社群到空間製作物，都能維持極度統一的品牌質感。
動作三：體感 (Experience)
讓品牌被感受。我們透過包裝與陳列規劃重塑其自有產品線A Baby City Design(ABCD)，定義娃娃城對產品創新的堅持，驅動銷售額增長20%；發展品牌 IP 角色「小發發」與其周邊，透過圓潤可愛的造型，將『陪伴』的精神真實體現；更與 @waitwhat_space 聯手打造的桃園旗艦店與多個線下門店中，透過對於顧客消費習慣的深度研究，打破了傳統母嬰零售一貫的琳瑯滿目，搖身一變成爲爸媽欲罷不能的風格選品店。
透過精準的設計策略，其商業實效取得了卓越的成績：桃園旗艦店業績超預估兩倍、新店型20-29歲年輕客群佔比翻倍成長19%，顧客停留時間增長21%，激發高提袋率，其一度停滯的奶嘴品類銷售透過我們規劃的Pigeon Lab自組奶嘴銷售模式，擺脫削價競爭，展現強大的品牌溢價讓業績翻倍成長。
對 LR 而言，所有的品牌體驗，背後都是源於邏輯與精確設計的結果，而最終的目的，是讓美學真正輔助商業，在市場中穩定且有力地發芽。
完整專案請見官網
How do you transform a 30-year-old baby-product market leader into a contemporary lifestyle icon? For BabyCity, we moved beyond a simple rebrand to engineer a ”New Life“ strategy rooted in three decisive actions:
Deconstruct: We dismantled the brand’s DNA into a flexible, modular visual system inspired by building blocks—the purest unit of creativity.
Drive: We built a custom Brand Pattern tool to automate visual assets, ensuring high-end consistency across all platforms while boosting operational efficiency.
Experience: From a 20% sales surge in the ABCD product line to a flagship store that doubled revenue forecasts, we turned traditional retail into a curated, aesthetic destination for the next generation. By bridging heritage with precision design, we’ve proven that aesthetics are the ultimate driver for commercial growth.
Local Remote
Brian Liu @brianbrianliu
Chen Chi, Chen @chen.chen.7
Tanisha, Kao @54fawu
Kumo Hsiao @kumohsiao
Ben, Song @yensongisworking_
Wei Zhong, Zhang @a_a.zwz
April Cheng @apriilll.c
Tinya Wang @nzjnzss
Narci Chang @narciccy
Spatial
@waitwhat_space
台北資深饕客的宵夜清單裡，一定有一格是留給「小品雅廚」。
扎根中山區多年，小品雅廚是許多夜貓子深夜的慰藉與歸宿，隨著幾道熱騰騰的小菜配上一碗清粥，令人回味的溫潤至今無可取代。隨著店鋪拓展到信義區，我們也趁這個機會幫這個老字號做了一次視覺上的微調升級。
原本使用的公版的隸書體來源已經不可考，我們重新整理了字標的比例與骨骼，在保留那份親切文雅的同時，讓線條更具備現代設計的精神感。
在視覺系統的延伸上，我們提取了「品」字標誌性的三個方形元素，將其轉化為空間與平面視覺的基礎邏輯，讓原本散落的記憶點能透過這三個方塊產生連結，在各種媒介上更有秩序地展開。而新的紫色象徵著深夜與黎明交界時的顏色，順應著時序，介於冷暖之間，呼應小品雅廚家常菜裡的溫度、專業與堅持。
一室暖燈，品深夜台北的雅；三方格物，敘寫老字號新味。
In the nocturnal map of Taipei, ”Xiao Pin Ya Chu“ has long been a sanctuary. For years, its Zhongshan roots provided a warm bowl of congee to the city’s night owls; now, as it expands into Xinyi, we’ve evolved its visual legacy.
We moved away from the brand‘s original, generic Clerical script, re-engineering the logotype’s skeleton to balance its traditional grace with modern discipline. At the core of the new system is the character 「品」 (Pin). Deconstructed into three signature squares, this geometric logic now anchors everything from spatial design to graphic identity, weaving scattered memories into a cohesive narrative.
Tying it together is a deep, twilight purple—the color of the threshold between late night and early dawn. It sits between warmth and coolness, reflecting the kitchen’s balance of domestic comfort and professional rigor. This is heritage, re-anchored for the contemporary city.
Local Remote
Brian Liu @brianbrianliu
Chen Chi, Chen @chen.chen.7
Chuck Yang @chuckysw
Spatial Deisgn
@10thing.design@yhc.1992
🛰️🌏 TASA專屬字體正式登陸Google Fonts！
四年前，我們與台灣太空中心 TASA 合作，打造了台灣首個品牌專屬歐文字體 TASA Orbitor 與 TASA Explorer。當時的初衷，是希望透過設計將台灣的太空成就推向國際。
四年後的今天，我們迎來了另一個里程碑：TASA Orbitor & TASA Explorer成為第一個『台灣製造』登上 Google Fonts 的歐文字體，讓全球使用者都能在 Google 平台上自由使用。
隨著使用者更加廣泛，這次的進化投入了大量的精力在細節的微調與打磨。我們希望在保留核心設計理念的同時，賦予字體更精確的線條與更高的易讀性。在 v2 版本的 TASA Explorer 中，我們微幅調降了小寫字母高度（x-height），並讓輪廓曲線變得更加流暢、字距更具呼吸感；這些看似微小的改動，讓文字在長篇排版時能呈現出一種更為均勻、平穩的視覺紋理，使其不論是在吸睛的標題展示，還是細緻的內文閱讀中，都能展現出成熟而優雅的姿態。
更重要的是，為了讓這套來自台灣的字體更完整地承載在地文化，我們在支援 Google Fonts 核心拉丁字元集的基礎上，特別加入了對台羅拼音（Tâi-lô）與白話字（POJ）字符的支持。讓台灣的語言與故事，透過這套字體，以更精準、專業的面貌與國際對話。
從一個品牌識別的附件到全球共享的設計資源，TASA 字體的旅程才正要開始。
誠摯邀請大家到 Google Fonts 體驗這份來自台灣的用心。
Now available on Google Fonts.
Four years ago, we designed TASA Orbitor and Explorer to project Taiwan’s aerospace ambitions through a unique visual lens. Today, we’ve reached a new milestone: they are now the first ”Made in Taiwan“ Latin typefaces available on Google Fonts.
The v2 evolution is an exercise in distilled precision. We’ve refined TASA Explorer with a reduced x-height and smoother contours, creating a more rhythmic, balanced texture that performs effortlessly across both headlines and long-form text.
True to its roots, the update also integrates full support for Tâi-lô and POJ (Taiwanese Romanizations), ensuring our local narratives are told with world-class typographic sophistication.
What began as a specialized brand identity is now a global resource. We invite you to explore the new TASA on Google Fonts.
🛰️🌏
In close collaboration with, & designed by
Weizhong Zhang @a_a.zwz
Special thanks to Kiàn-tiong and GoRong for their Romanization expertise, and to Tien-Min and Troy for their early guidance.
To the Local Remote team and the original rebranding cohort: thank you for the dedication.
A deep debt of gratitude to the TASA staff; your trust in our craft and open-mindedness made this journey possible. Seeing these fonts integrated across your platforms is a surreal reward.
Finally, thank you to everyone who offered feedback and support—we’ve truly reached a new orbit together.
Vacanza Crush!品牌識別設計
Vacanza Crush! Brand Identity Design
還記得吃下第一口甜點時，心臟爆擊的瞬間嗎？
Local Remote 為 Vacanza 與 Ruby’s 攜手打造的全新概念店「Vacanza Crush！」試圖定義那份「一瞬傾心」的悸動。
我們將這份情緒化為俐落且富有速度感的斜體字標，透過整體向右上方傾斜的張力，精準捕捉了被情感推動、驚艷瞬間的動能，隱喻著心跳加速時的節奏。這股跳動的頻率不只停留在文字，更順著動態曲線延展開來，滲透進延伸圖形與各式品牌載體之中，讓視覺成為一種流動的感官體驗。而標誌性的驚嘆號「!」，則化為喚起直覺反應的信號，在每個與美好事物相遇的時刻，精確地勾勒出感官的併發瞬間。
Remember that ”heart-strike“ when you take the first bite of a perfect dessert?
For Vacanza Crush!—a collaborative concept store by Vacanza and Ruby’s—we wanted to capture the anatomy of an ”instant.“ Our goal was to take those fleeting, high-frequency moments of daily life and translate them into a visual experience that can be felt, shared, and collected.
We anchored the identity in a sharp, high-velocity slanted logotype. By pitching the typography toward the upper right, we created a sense of forward-leaning tension—a visual metaphor for the surge of a racing heart. This kinetic energy is designed to move; it flows from the wordmark into a system of dynamic curves and fluid motion that adapts across every touchpoint. In this world, the exclamation mark ”!“ acts as a signal—a visceral punctuation for those moments when your intuition reacts to something beautiful before your mind even finds the words.
For us, Vacanza Crush! is more than just a collaboration between two brands. It is a deliberate attempt to recalibrate the mundane, reminding us that being ”crushed“ by the world is a choice—and ultimately, a way of living.
Client
Vacanza @vacanza_accessory
Creative Director
Brian Liu @brianbrianliu
Designer
Bacca Chang @becca_y_w
Mark Yen @markyen_inc
Motion & 3D Design
Ben Song @bennnn_s
Jiang Xin @jiangx_xin
Project Manager
April Cheng @apriilll.c
Photography
Shan @shanhuai.c
2025｜Year in Review
回望這一年，Local Remote 走過的路徑比以往更豐富多元，也更具挑戰。我們依然沉溺於對細節與敘事的偏執，在無數次的推翻與重組中，持續於品牌設計領域探索視覺與邏輯的各種可能。
我們深知，設計從不脫離商業本質。今年，Local Remote 迎來了更完整的組成：創意策略團隊正式成軍。透過將廣告邏輯、市場洞察與行銷企劃揉合進設計流程，為創意注入了更厚實的商業底氣。我們反覆推敲設計如何與受眾對話，確保每一份視覺輸出，都能在複雜的市場環境中，精準地解決商業命題。
這份能量也隨著視野跨越了時區。從台灣出發，我們也持續將這份細膩的設計實力帶往北美市場，在跨文化的語境下，完成了涵蓋食品、餐飲與 FMCG 產業的品牌設計與重塑。這不僅是地域的位移，更讓我們見證了台灣的設計思維，能在異地市場的競爭中產生真實的影響力。為了讓這份連結更加緊密，我們即將設立北美專屬窗口，以更即時的頻率，回應遠方的信任。
最後，這篇回顧獻給所有客戶與合作夥伴，感謝你們給予了 LR 實踐想像的空間。而最重要的，是 Local Remote 的這群人。是你們的才華與對完美的韌性，讓這一年充滿意義。
2025 圓滿收官。
2026，我們依然在路上。
Here’s to many more. 🖤
2025 | The Year in Review
2025 has been a year of profound evolution for Local Remote. From a bolder sense of purpose to an ever-widening reach, we’ve embraced a path that is as inspiring as it is expansive.
Our core remains an obsessive devotion to detail. It has been a year defined by exciting work, inspiring collaborations, and immense growth—a relentless push to redefine what brand identity can achieve.
This year, we bridged the gap between intuition and intent with the official launch of our Creative Strategy Team. By weaving market insights and advertising logic into our design DNA, we’ve added a new dimension to our process. It’s no longer just about how a brand looks, but how it moves through the world—ensuring every visual solution is anchored by a rigorous commercial foundation.
This momentum has carried us far beyond our roots. From Taiwan, we continue to bring our meticulous design philosophy to the North American market, witnessing firsthand how our perspective generates real influence in the FMCG and F&B sectors. To deepen these global ties, we are proud to announce a dedicated North American point of contact, ensuring seamless, real-time collaboration for our partners abroad.
Finally, thank you to our clients for the trust, and to our partners for the synergy. But most of all, to the Local Remote team: your talent and stubborn pursuit of perfection are the heartbeat of this studio.
2025 is a wrap. 2026, we’re just getting started.
Here’s to many more. 🖤
Case Study Showreel
Creative Direction & Production:
Brian Liu @brianbrianliu
Kumo Hsiao @kumohsiao
Ben Song @bennnn_s
2025 Taipei Film Festival Visual Identity Design 台北電影節
視覺識別設計 @taipeiff
CHALLENGING | DARE TO TRY
挑戰運鏡與觀看的可能
電影的百年歷史，本就是一場不斷打破邊界的旅程。從膠捲的物理滾動到數位的虛擬流變，媒介的形式雖然不斷更迭，但那股渴望突破框架的實驗精神卻從未止息。
此刻，我們正處於一個「觀看」被重新定義的轉折點。在這個加速運轉的世界裡，觀眾不再是被動的接收者，而是影像流動中的參與者；電影捕捉的不僅是光影，更是時代的脈搏與速度。當一切都在飛快向前，我們需要的不再是循規蹈矩的復刻，而是一次大膽的解構與重組。為了回應這個時代的躁動與渴望，我們決定將目光收束，回到一切發生的起點。
今年的主視覺從「挑戰」出發，回到電影的最初核心——鏡頭本身。我們選用極具警示與現代感的「螢光黃綠」作為視覺基調，刺穿黑暗，宣示著一種蓄勢待發的能量。設計以純粹的影像語言為基礎，將隱藏在幕後的觀景窗介面、時間軸與對焦框線顯像化，讓視覺成為突破的起點。透過拆解經典電影的運鏡元素，再度取樣、組合，以更直接的方式探索觀看的可能性。
奔跑的身影成為品牌大使的符號，透過動態捕捉的數位骨架呈現，是速度，也是姿態；是向前推進的動能，也是電影永不停止的實驗精神。當運鏡的限制被打破，我們得以重新審視影像在時間裡被拉伸、被壓縮、被重構的方式。主視覺在這之間找到了平衡：既向過去的影像歷史致敬，也以當代數位語彙提出新的挑戰。
在今年，我們邀請觀者再次回到影像最原始的感官，將目光置於鏡頭與觀看的交界處，嘗試以新的速度與角度，重新理解我們所熟悉的電影語言——挑戰既定視界，敢於嘗試，便是電影持續向前的理由。
Creative Director: Brian Liu @brianbrianliu
Art Director: Sample Animal @sampleanimal
Designer: Kumo Hsiao @kathleen_cloud , Biskoh Hsu @bis_koh , Yen-Yen Tien @y._.y__studio
Motion Designer: Darren Mulianto @dar.muen , Biskoh Hsu @bis_koh , Yen Song @bennnn_s
3D Artists: Biskoh Hsu @bis_koh
Project Management: Jennie Tseng @jendondon
Case Study Production: @kathleen_cloud
Client: 台北電影節 Taipei Film Festival
Welcome to PX Game Mart | Direct Win Store.🔥
We built a branded world where Squid Game meets PX Mart and made it real. From concept and narrative structure to spatial logic and visual system, this is a fully immersive, squidified PX Mart universe.
@astar_hub partnered with @local.remote , who designed the visual system that made this surreal world legible. It’s built through a set of visual cues: a PX sign reimagined, local flyer aesthetics, and a wave of uncanny pink.
A squidified supermarket where every item is part of the game, and every player’s in to win.
全聯魷戲中心直贏店，是我們為 Netflix《魷魚遊戲》與全聯打造的具象化品牌世界觀 (world building) 。從概念、敘事、場域體驗到整體視覺，定義這座現實世界中的「魷化超市」平行宇宙。
@astar_hub 與 @local.remote 合作探索視覺設計如何讓這個世界觀得以成立。從創意邏輯出發，將敘事概念轉化為一套完整的視覺語彙與風格系統，延伸出角色、物件、招牌與賣場商品，構築出專屬的「被魷化」品牌場域。其中，翻玩的全聯招牌、在地超市的既視感語彙、以及整體粉色氛圍，成為引導觀眾進入「魷化超市」的關鍵視覺提示 (visual cues) 。
踏進這座奇異的粉紅超市，透過熟悉又陌生的視覺語言，構築一場介於真實與虛幻之間的沉浸式感官旅程。全聯魷戲中心的視覺系統由被『商品化』的魷魚遊戲元素所延伸，以大面積粉色渲染出緊張怪誕的氛圍，塑造出怪奇的超現實入口，將《魷魚遊戲》中極具記憶點的場景與道具，轉化為一件件熱賣中的「商場商品」，以盛大開幕的文宣與DM為載體，巧妙地使全聯與魷魚遊戲在內容上無縫銜接。實體店內更是大量擺放『魷化』的日常家庭用品，快速的將參與者帶入這間粉色詭異的魷戲中心，分不清現實與虛幻的交界。
Local remote
Brian Liu @brianbrianliu
Yen-Yen Tien @yen._.nnnnnnn
Chenyou Hsu @chen_yyou
Biskoh Hsu @bis_koh
Boyu Chien @boyu_chien
April Cheng @apriilll.c
ASTARHUB
Tokie Jyun @tokiejyun
Pian Shih @piiaaannnn
Dong Yue Wang @dongyuewang_ig
Jane Liu @yunhsin__liu
Liury Liu @rad1.ux
Ellie Lin @yuyu_q
Lynn Chen @czylynn
Elsa Chiu @elsachiuoxox
👀 🔁 Prying Eyes, Left & Right
A cross-city collab between @local.remote from Taipei) and @prypress from Singapore, built around a shared love for movement, direction, and that feeling of reading between the lines. LR’s logo has always pointed both ways — L and R — and we thought it was only right to pair that with Prypress’s world of print and publishing, where eyes are constantly shifting across words.
Looking Right. Prying Left. And everything in between.
👀 🔁 Prying Eyes, Left & Right
@local.remote 從台北出發，@prypress 則來自新加坡。這次的合作，是一場跨城市的視線交流，也是一段從閱讀出發的對話。
LR 的 logo，始終向左，也向右。
總是在各種方向之間徘徊，像是在觀察，也像在不斷發生。而 Prypress 的世界，則建立在紙上。閱讀在他們手中，不只是接收，更是一種主動的探索。眼睛在字句之間穿梭、來回，像在解讀，也像在尋找訊號。
這場合作，就落在這兩者之間。
在動與靜、圖像與文字、直覺與邏輯之間，找到一個共同的節奏。
我們將箭頭那般強烈的視覺元素作為這次的主軸，對應眼睛視線的各種方向。像是在文字與畫面之間擺動，也像是一場視線之間的舞蹈。
Creative Director: Brian Liu
Motion & Design: Darren Mulianto, Kumo Hsiao
Words: Prypress @prypress , Joanne Pang @joannepangry
Our rebrand for legendary Taipei live house “The Wall” picked up a TDC 71 Certificate of Typographic Excellence and landed among the finalists for the ADC Awards.
This project means a lot—The Wall stands as a living chapter of music history. We’re proud to help carry its spirit forward, one bold letterform at a time.
Huge thanks to our team, collaborators, and everyone who still believes in turning up the volume.🪩🎙️🎸🥁🎤🎫
我們為台北指標性音樂場域 The Wall Live House所打造的品牌重塑，榮獲紐約TDC大獎，作品將於世界巡迴展出並收錄於TDC 71年刊，同時入選 ADC Award 最佳設計決選名單。
感謝團隊、合作夥伴，以及所有仍相信創意可以震動世界的人。
🏅🏅🏅
Creative Director: Brian Liu
Art Director: Yi Xuan Lu
Designer: Yi Xuan Lu, Peng Peng, Darren Mulianto, Wen-Huan Liu
Type Designer: Yi Xuan Lu, Xiang Yu Wang
Motion Designer: Darren Mulianto, Yen-Yen Tien
Model: Mark Yen, YenYen Tien, Kumo Hsiao, Chuck Yang, Wen-Huan Liu
3D Artists: Kumo Hsiao, Biskoh Hsu
Project Director: Chuck Yang
Photographer: Chen Wei Chi
Music Production: YONG
Client: Natasha Chu
📬 We’re excited to be part of Poster Archive 200 by @offcuts.store —a new book curating 200 posters that deserve a second (and third) look.👀 Alongside legends like The Designers Republic & Two Times Elliott, we’re in good company.
We submitted our poster “Think Local, Create Global”, a phrase that captures how we see design as a way to connect roots and reach—grounded in place, but made to travel. 🌏✍️
Big thanks to Harrison @harrison__marshall for the invite. Can’t wait to see the full collection.
去年十一月受到 OFFCUTS 邀請，成為”Poster Archive 200”創作者的一員，這本新書邀請全世界200個設計工作室創作200張海報並收錄於書中，紀錄多元綻放的當代設計場景，同時也很榮幸能與The Designers Republic、Two Times Elliot 等設計傳奇同場亮相📌
“Think Local, Create Global”
腳踏在地，但靈感跟觀點可以飛的很遠！
A3, 297x420 mm
Designed by us.
感謝 Harrison 與offcuts邀請，好玩🤤
