Livity

Proud to be shortlisted in 3 categories at the Purpose Awards 🙌 alongside an Agency of the Year nod for our youth specialist @livityuk 👏 This is what it’s all about, creating work that drives real, positive impact 💥 From @msf_uk to @mediasmartuk to Aviva Community Fund, it’s been a privilege to bring these campaigns to life with our amazing teams and partners. #PurposeAwards #BigPositiveImpacts #PurposeDriven

Find yourself curious by nature and love uncovering whatʼs really going on? Meet @calumsleslie , whose job means that no two days are ever the same, from presenting the news live across BBC Radio 1, 1Xtra and Asian Network, to reading bedtime stories on CBeebies🎙️ The adrenaline from recording live is the ultimate high for him, but although we hear a lot of the fun in between presenting news bulletins live on air - the extensive process of news fact checking is probably what he spends most of his time doing to make sure the news is as honest and accurate as possible.

There are so many stories out there waiting for you to dive into. Explore roles like investigative journalist, documentary maker, researcher, or features writer where you can unravel the bigger story. Meet @creesummerh_ who gained her NCTJ qualification at ITV Central while she was an apprentice on the junior journalism apprenticeship. She’s since gone on to shoot the award winning documentary ‘Britain’s Backstreet Surgery Scandal’ at the age of 25. She joined us to talk about her passion for seeking out stories that aren’t being told and how an apprenticeship gave her the opportunity to learn ‘hands-on’.

Do you love getting deep into the data and facts behind the story?📈📝 Meet Hamzah, his love for data and uncovering new angles to tell stories has led to him working at The Times and focusing on his passion, football. Most of the time he’s travelling across the world to cover matches and interviewing players, coaches and managers. Always looking for insights through sifting data and all the stats to help tell stories to fans that make them understand the game that little bit better. If your brain loves solving puzzles and spotting patterns, data journalism might be your perfect playground🧩

Do you know your passion inside out: be it music, sport, or people?⭐️ Meet @aaronsugg_ , another one of our talented journalists from ‘Where your story goes’, whose passion led him to writing stories that shape our world. For him, combining his love for the notion of celebrity with a passion for the LGBTQ+ community, was the dream job. From studying multimedia journalism and getting his NCTJ diploma, he was able to find to land this role at the UK’s bestselling LGBTQ+ lifestyle and culture media platform, @attitudemag . In our interview with Aaron he shares more about his role and how rewarding it is to be able to give a voice to the stories from his community that aren’t covered normally in media.

👋 Introducing @eviefjourno , the first of our 5 journalists featured in the new @nctj_news campaign ‘Where your story goes’. Evie started out making YouTube videos in her bedroom and quickly realised she could take those skills, her love of talking to people and her creative approach to storytelling to build a career in journalism. She’s currently working at @southwarknews while studying at @darlingtonfe as part of her NCTJ apprenticeship 📰 If you obsess about the best way to tell a story and capture people’s attention, journalism could be for you. From content creation, to video editing, to podcast production, there’s so many roles for Creatives in journalism. Head to the ‘Where your story goes’ site via the link in our bio watch our interview with Evie and to take the quiz and explore your perfect fit ⚡️

NEW WORK📰⭐️ Who’s going to be shaping tomorrow’s headlines? We’ve partnered with the @nctj_news to create the new campaign ‘Where your story goes’, aiming to inspire more young people to pursue a career in journalism through helping shine a light on the huge variety of roles across the industry. Targeted at 14–18-year-olds, the campaign was born from research showing that although young people are interested in journalism, many don’t fully trust the news or feel it represents them, and often still think of journalism in a very outdated way. From content production to podcasting, documentary making to editing, the campaign hopes to showcase just some of the wide range of roles that exist to some of the young people that could be the perfect fit. To help do this, the campaign’s dedicated site features an interactive personality quiz for young people to explore which journalism roles could suit them best. As part of the campaign, we collaborated with 5 young journalists from ITV News, BBC Radio 1, Attitude Magazine UK and Southwark News to hear about their different roles within journalism and get their take on what kind of people could be a great fit for the industry. Explore their interviews and take the quiz through the link in our bio🔗 Thanks to NCTJ for allowing us to create this and to everyone involved! Client: @nctj_news Chief Executive: Joanne Forbes Head of Marketing and Communications: Sarah-Jayne Rix Communications Manager: Maddie Longshaw Marketing Executive: Sydnie Reynolds-Aiello Senior Diversity and Inclusion Coordinator: Nikki Akinola Talent: @calumsleslie , BBC Radio Hamzah Khalique-Loonat, Football Reporter, The Times @eviefjourno , Reporter, Southwark News @creesummerh_ , Journalist, ITV News @aaronsugg_ , Newswriter, Attitude Magazine Agency: Livity, part of krow group Chief Executive Officer: Alex Goat Business Director: Fiona Ghobrial Creative Team: @emilyh4ng , @thani_prajapatix , @james__h , Kevin Handley, Tom Wheatley Motion Graphics: @denderrender Creative Production: Fiona Ghobrial, @zerrin.oteng Strategy Director: Will McCartney Photographers: @karla.lizethephoto , @ayeshavkazim , @emilyjayneshoots Production Company: @sata_studios

Come join us at our FREE In Future List Fire Futures Event! We’re opening the invitation to our wider network of creatives to join us where our community comes together to discuss personal goals and plans, building out vision boards and a speed-dating-style discussion for all things creative! We’ll also have interviews from the talented: - Mauro Fernandes Borges (@mfb.cie ), Creative Director/Director who has worked with the likes of Drake, Kano, Olivia Dean and more! - Nirah Sanghani (@shotbynee ), photographer best known for her work in the music industry and as Burna Boy’s official photographer. As well as Livity’s own Creative, Emily (@emilyh4ng ) and Snr Creative Projects Director, Zerrin (@zerrin.oteng )! 🗓 Wednesday 25th February 🕕 6:00pm – 7:30pm 📍 The Manufactory, 196 Tottenham Court Road, London, W1T 7LQ Please RSVP through the link in our bio - limited tickets! We hope to see you there!💖 Poster designed by @denderrender

Following on from our last post sharing some inspiring and practical advice from @yoadeyo on how to bring authenticity into your creativity when on the job hunt, here are some more advice, this time specially around freelancing in the creative industry.   James Crawford, founder of Talent Studio - a specialist creative recruitment agency working across London, Berlin, Amsterdam, and New York - joined our In Future List event at the end of last year to share some advice targeting at those looking to establish a name for themselves freelancing. James helped break down some essential knowledge to help young creatives stand out and get booked as a freelancer - here is some of that advice to help you up your freelancing game in 2026🤝✨

New year, new career? We got you🤝 Towards the end of 2025, 3 incredible guests took part in a special panel for our In Future List to learn how to ‘stand out authentically, connect strategically and land the creative opportunities you deserve’.  Curated by In Future List creatives @denderrender and @jarlenn_ , the event brought Ade Yeo - Creative Director, James Crawford - Talent-Studio and Joe Cooper - Represent, together to share practical advice and tips on getting noticed in the industry today. Over the coming weeks we’ll be sharing some of their key advice here, starting with Ade’s🫂 @yoadeyo is a creative director who has worked for brands such as Estée Lauder, adidas, Samsung, Absolut Vodka, HBO and Tate Britain. “My creative sweet spot is in the combination of raw emotion, humour and futuristic innovation. If it ruffles some feathers along the way, even better.”✨

Here at Livity, we collaborate with young people at every stage of the journey. From research and insight, to testing, creating, and producing, co-creation means their voices are at the centre of everything we do. Our recent work on the @coppafeel brand film showed exactly that. We partnered with an incredible group of young people throughout every phase of the process, making sure the charity’s life-saving messages landed authentically with its intended audience🍒🍒 Here, some of the young people involved share why being part of this co-creation was important to them. A big special thank you to all of those involved💖

When young people imagine the future of technology, they don’t picture more screens 🖥️– they picture more purpose. In The Future Report, teens across Europe told us they want tech that’s designed for people first: tools that improve education, protect wellbeing, tackle climate challenges and make society fairer🤝 They believe technology can create a better world🌍– but only if their voices are part of the design. They’re calling for inclusive, ethical innovation, for AI literacy in schools, and for spaces where they can help shape what comes next. Read the full report via the link in our bio!