RAINFOREST - Part of a larger campaign to promote VIZIO audio products, Rainforest utilized live action, traditional VFX and AI pipelines in the animal and world building approach. Four films and stills for the campaign were shot over two days with live animals on set on a stage in Chicago.
This was my first campaign that combines full AI shots, with additional traditional VFX techniques. In this case the wolf wouldn’t play ball (pun intended) on set, so using
@googledeepmind #veo3 I quickly generated some shots to share with the client. This allowed us to move on to other shots quickly, then come back and refine the AI shots using footage and photography from the day.
Awesome fun working with the Disco team
@mylatestexcuse @franciscomoxi and
@austentatious2 and thanks to the rest of the team at
@digitas.na for trusting me with their vision.
Huge shout out to the
@takecareproductions fam for bringing me in to direct,
@bjorn_amundsen_dp for making it look so purdy, and a big thank you to
@hey.carbon and the amazing
@editor_veepinot @whitehousepost for bringing it all together.
#ai #filmmaking #direction #commercials #worldbuilding #vfx
