Together with @nikerunning , we made a Victory Paper for Shanghai Marathon — and dropped it from the finish line to every runners’ hub, turning the whole city into a victory zone.
It wasn’t just about Zhang Deshun’s four-peat and record-breaking run. We left a full blank spread for every runner to write their own victory declaration.
2025 Shanghai Marathon is done.
But runners? We never stop.
Special thanks: @allbyrunners | Ektos | @darkrunners | @lamfo_official | @lfrc_global | @hardtoprunclub | @norulesrunning I @prrc1936 | @donutrunners
#shanghaimarathon #victorypaper #nikerunning #runhai #running #creative #nike
Not stars yet.
But already playing like one.
That spark is what Nike S.T. Dynamite is built for.
We brought it to life through bold stills and explosive 3D
motion.
For little hoopers who go all in.
#nike #kids #sport #creative #animation
This September, @kingjames returns to China.
23 years of greatness, brought to life on Chengdu’s Twin Towers.
The Chosen One meets the Forever King — a legend fulfilled. 👑✨
#nike #nikebasketball #kingjames #creative #letstilde
Miles. Sweat. Sunrise after sunrise. For @nike ’s new Marathon Prep Series, we captured the road to race day — through the runners’ eyes, and the shoes that know the grind best🏃♂️💨
#nike #nikerunning #marathon #creative #runnning #letstilde
15 seconds. That’s all it takes to feel their speed.
One take. Pure sprint. The energy says it all — Nike Kids Race.
Don’t blink. ⚡
#nike #creative #sport #sportcreative #letstilde
This summer, young runners owned the streets.
From the “FAST” concept to the final visuals, we teamed up with @nikerunning to let 🔥小飞人召集令🔥 roar across every lane.
This is only the start — we run this!
#nike #nikekids #creative #sportcreative #creativeagency #letstilde
A capsule collection that makes waves, effortlessly. Not the literal kind, but the kind that carries chill vibes wherever you go.
Designed by us, in collaboration with @society_of_home
📷 @yangyanyuan
#makewaves #letstilde #societyofhome #creative #photography #chillvibes
In the year of 🐍, @casetify and Tilde put a new twist on tradition—something different, something new. ✨✨
Director: @loonariia
DoP: @trevor.weng
Prod Co: @thethirdwave
EP: Heed He @heedwithjosie
Production Designer: JHOW
Stylist: Frida Liao
HMU: @jinyujanetzhou
Talent: @salusliang , 李满福, 张清, QQ, 张漫
#CASETiFY #letstilde #fashion #shooting #creative #film #cny
