No Equal Entertainment, #soundtag by Neuropop. When you’re confident in your craft, you don’t shout, you whisper.
#brandidentity #soundesign #sonicbranding
‘Brandon’s Spirit’ was composed in honour of Brandon Truaxe, for The Abnormal Beauty Company @deciem documentary.
When a senior director at Deciem heard it her response said everything:
“childlike, spirited, playful, calm, pure, gentle… it reminded me of him”
A few weeks later, “Brandon’s Spirit” was part of @theordinary ’s East London pop-up.
The result: “Our guests absolutely loved it and it was one of the main attractions for content capture”.
For Neuropop, we believe this is the difference between a composer and the platform.
Most brands choose sound to carry the algorithm.
We compose it to carry meaning - and anchor it to your brand.
—Your world, your sound—
#sonicbranding #sensorymarketing #immersiveexperience #deciem
The Toronto Region Board of Trade represents Canada’s largest regional economy and supports the business engine of Toronto. When they needed a sound to open every event — galas, dinners, keynotes — they trusted Neuropop with the first impression.
The brief: grab the room’s attention in the first few seconds, and hold it until the host steps up.
What we delivered: a percussion hit grabs the room. A French horn introduces the TRBOT Sound Tag, echoed by trombones and trumpets, resolving into four chords that land with the logo.
A solo cello closes the piece — a quiet nod to 180 years of building Toronto.
Authority you can feel, built to open every room.
#sonicbranding
#soundidentity
#toronto
#torontobusiness
#torontomade
When a senior director at @deciem heard Neuropop’s original score for The Abnormal Beauty Company documentary — she asked to use the cue “Brandon’s Spirit” in a light installation for @theordinary at their East London pop-up.
The reaction: “I was absolutely blown away by the original score.”
The request: “At the end of the pop-up journey, the attendee exits through a light tunnel with a series of O. affirmations. I would LOVE to use ‘Brandon’s Spirit’ for this moment,” the team wrote. “My immediate thoughts were childlike, spirited, playful, calm, pure, gentle. It reminded me of him.”
This is why we started Neuropop — to capture the soul of a brand, or in this case, of a brand founder, through sound.
To translate a person, a period of time, or a product, into a feeling, in a matter of seconds takes decades of training and a kind of taste you can’t access through a prompt.
That mix of creative instinct and strategic expertise is how Neuropop helps brands build emotional moats — the future, we believe, of every brand that wants to be felt in an age of AI. 🤖💗
Interested in sound for your brand? Drop a DM, we’d love to chat.
#sonicbranding #soundidentity
#skincare
Very special moment for me! The first piano I have ever bought! As a kid I practised at the neighbour’s piano, later in practise rooms and so on. Thanks to this legend of a man, Andrei Panasevich, @ca_academy_of_music , for introducing me to this magnificent instrument, @feurich_vienna 123 Vienna. Now at my own studio! More 2000’s revival? Should I release more solo piano recorded on this beauty?
