Thinking about running Meta ads? Organic and paid social donāt play by the same rules.ā
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From how people consume content to what actually drives results, the shift from warm to cold audiences changes everything. Hereās what to keep in mind šā
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#known #knownagency #getknown #metaads #paidads
A morning well spent at the @fragrancefoundationuk Jasmine Awards, supporting our client @yardleylondon as proud sponsors of this yearās celebrations šøā
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Held at @bafta195 , the Jasmine Awards shine a spotlight on the writers, journalists and creators shaping the world of fragrance through storytelling, expertise and creativity.ā ā
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Congratulations to nominees and winners @_lilyruby@aliceduparcq@makingscentsmakesense@outspokenbeautynicola and @fragrantmaven , and thank you to @fragrancefoundationuk for a wonderful event š„ā
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#knowncommunity #yardleylondon #fragrancefoundation #jasmineawards #fragranceawards
āDelete 80% of what youāre working on if you want to move the needle.āā
This was said in a podcast we secured for successful entrepreneur James @mishreki and I canāt stop thinking about it.
ā What if being more successful actually means doing less? Surely thatās the goal, right?ā
ā Itās something Iām personally working on anywayā¦ hereās how šā
ā Full Substack šā /p/is-most-work-a-waste-of-time
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#known #substack #femalefounder #managementtips
A round-up of the Known teamās current fragrance favourites, featuring some of the brands weāre lucky enough to work with, including @millerharris , @electimusslondon and @yardleylondonuk š¤ā
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#known #fragrancepicks #millerharris #electimuss #yardleylondon
My business is almost 10 - canāt believe it.
From @jinisanassy helping me get my first gig with @algenist (when I was lost and my Dad was dying) - I will never forget that.
To today: a grown up agency that builds strategies to drive awareness, credibility and commercial growth for world leading brands.
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Smart, flexible thinking across PR, creative and digital +. ā
I have the best partners @lotteturner@jessica.little01@danrowland09 , best team (too many to tag which is mad) and it feels good to reflect back when thinking about what weāre doing now.
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#known #getknown #knownagency #pragency #creativeagency
