Earlier this year we worked closely with the great
@farahsofia on this campaign for the very first
@aja22wilson @nike shoe — the A’One. Farah came to us with this crazy concept, and our job was to bring it to life the best way possible.
We spent weeks crafting this image — the mouth is actually based on A’ja’s real mouth, and the grill is modeled after one she often wears. The process was fun, strange, and actually very challenging. We got to play sculptors, dentists, grill makers.
I especially loved working with the crazy talented, extremely kind, and endlessly patient
@jonnatanpaz3d @dabo.mont @kmelots . They’re incredible artists and human beings.
@jonnatanpaz3d — aka EL PROFE — is truly one of a kind. Additional design and production by
@zairaamat
As cliché as it sounds, I really do try to care more about the journey than the destination. Of course, making the best possible work is always the goal, and we’ll do everything we can to get there. But doing it with people who are so generous, wildly motivated and kind… that’s what actually makes it worth it. And when I look back, the memories of the process are what stick with me most.
Thank you to the
@nike team for the trust — and especially to
@farahsofia for being so gracious and brilliant.
And one more shoutout: my dear friend and favorite typographer/designer, the amazing
@annac_chandler , did all the type and graphics from her own studio - fantastic, as always.
