Freedom in Mind, Over+Above
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Producing this campaign was a highlight of this year. 3 days in the peaks from sunrise to sunset in glorious, fresh cold weather. And 2 days in the studio.
This campaign set out to redefine athletic performance through a more supportive, considered lens – one that values feeling as much as movement. We wanted to evoke the deeply personal nature of the journey: the highs and lows, the moments of doubt, and the empowerment that carries us forward.
Featuring @ryan.libbey , who embodies the spirit of the campaign and is an all round bloody great guy – a prime example of the modern man – grounded, humble, and generous.
Brought to life by an eclectic team of inspiring creatives who shared the same vision.
@fridayand_
Client @overandabove_performance
Location Photographer @calumxbrookes
Studio Photographer @khalilmusa
Director @jordearn
Art Direction @ash_scho
Videographer @mrqtime
Videographer, Editor, Colourist & Sound Design @chroma_odyssey_films
WIT Kintura™ Shoot.
One of my favourites to date. Bringing female energy and strength to the brand by two inspiring members of London’s training community.
Energy brought by @fitt.est always
@fridayand_@wit.fitness
📸 @sambinsteadphoto
