New photography AND art direction by me for @levis about a very important topic, with the help of the team at @akqa (@jenhays@hunterdylanpatrick@mollhayes@internationalchan@pmgregory@bryan.dempler@kristinnelyse ) the US Levi's team and many more.
The one thing on my mind over the past five months, other than COVID, or the fight to achieve equal representation without discrimination, or if life will ever be the same again, all of those issues that we have been posting, talking, and protesting aboutâis voting.
Just before the holidays, we kicked off a project to launch a lululemon fitness studio in Los Angeles, and nine weeks after brief-in, we had opened on Melrose Ave in West Hollywood.
Itâs impossible to sum up all of the work that was done in only a few sentences, but it wouldnât have been possible without the partners I collaborated with on this experience. Getting to walk through an empty commercial space and seeing it turn into a sold out three-week event where I was able to attend activations and take classes with over 2,000 members of our lululemon community, in a space where I had led creative for the building, marketing placements, and event content capture was an incredible experience.â¨â¨So much gratitude and appreciation to:
@salt_losangeles@hardgoodscreative â¨@recess.studios@funken.studio@matteprojects@yadayada.studio â¨@kohlmurdock â¨@laura_le_@aimeelamour â¨@carolina_monnerat â¨@mattsayswhat â¨@kylerenz â¨Kelsey Williamsâ¨KJ Ho
Brayden Cohenâ¨Evelyn Lawâ¨Kayli Hendricks
+ many, many more
Posting previously unshared work as I add it to my site. Art direction, video editing, color, and title motion design for @lunya .
Thank you to our amazing DP @erynnlamont and to @katiemccurdy_ for photography on this project.
See more at www.karasmar.sh/lunya
The 1975, shot by me, animated with AI.
I've always loved working in multimedia formats, and have been excited to see how I can use AI to take my photography and video work in new directions.
Just an experiment merging frames to create motion đ¤
