Returning to Copenhagen from my second writer’s trip to Berlin, with a project that’s unfolding in ways I couldn’t have imagined when it first started.
So much of the human experience lives in what could have been: the plans we believed in, the things we wanted, the versions of ourselves we thought we were becoming.
We often measure our lives by milestones and achievements, but we are shaped just as much by the events that didn’t happen and by how we respond to them.
‘THE BEST THING THAT NEVER HAPPENED’
I can finally see the end of the tunnel & I can’t wait to share it with the world.
@thebestthingthatneverhappened
Wake up - write - reflect/meditate/read/listen/run/walk/move - write - sleep - repeat
Over the past week, I’ve been sitting here, writing and taking a big step further in the making on my first book, titled:
“THE BEST THING THAT NEVER HAPPENED.”
This project holds a very special place in my heart. Over the past year, I’ve been bringing it to life and learning so much along the way. I can’t wait to share it with you. There’s still more work to be done, but in the meantime, I invite you to reflect on this.
What’s the best thing that never happened to you?
A week ago, we presented 6 months of work, screening our second documentary at Dagmar Teatret.
Creating something special doesn’t always need the biggest budgets or teams.
For this project all it needed was a group of friends, with a lot of heart, passion and dedication to create something that was about more than running. And I believe we did.
Extremely proud of this project and everyone involved.
The documentary is now live on YouTube, titled: More Than Running - A Valencia 2025 Marathon Documentary
Biggest thank you to the smallest, but best team: @nicklas_valentin@marcusmoeldrup@selmasiersted@mikkeloverby@casperjensen__@buchhavee@laurakassem@tamaraputriv@newbalancerunning@mariaalin@9tseven_
More Than Running | Teaser
@9tseven_ & @newbalancerunning
Premiering April 1st on YouTube at 20:00 CEST.
In collaboration with @newbalancerunning , we present More Than Running, our documentary following the 9T7 marathon team in the lead-up to Valencia Marathon 2025.
Each runner is chasing something personal, time goals, breakthroughs, progress, guided by coach Laura and carried by the energy of the group. But not every journey moves forward.
When Selma is forced to the sidelines, everything shifts. What once felt like identity becomes uncertain, raising questions about purpose, belonging, and what remains when running is no longer there.
More Than Running is a story about ambition and setbacks, about community and individuality, and about everything running becomes when it’s taken away.
Production by @9tseven_
Lead @selmasiersted
Creative direction by @junandersen Directed by @marcusmoeldrup
Co-directed & DOP @nicklas_valentin
Photographer @tobiashoffmannn
Producer @mikkeloverby@casperjensen__@junandersen
Original music & sound by @buchhavee
Valencia Team @casperjensen__@selmasiersted@laurakassem@junandersen@tamaraputriv@mikkeloverby
Meet @junandersen , 28, creative director and co-founder of the Danish running brand @9tseven_
Coming from elite football, sport continues to shape the way he approaches creativity — with discipline, focus and a strong sense of community.
Inspired by the people around him, Jun’s work grows from collaboration and shared ideas. Next up: the release of his first book, a project he’s been developing over the past three years.
More Than Running, Documentary Screening
In collaboration with @newbalancerunning , we’re proud to present our documentary film for Valencia Marathon 2025.
Following the 9T7 marathon team in the lead-up to Valencia Marathon 2025, each runner is chasing something personal, time goals, breakthroughs, and a sense of progress, guided by coach Laura, and carried by the energy of the group.
But not every journey moves forward.
When Selma is forced to the sidelines, the rhythm breaks. What once felt like everything suddenly becomes uncertain, raising questions about identity, purpose, and what remains when running is no longer there.
More Than Running is a story about ambition and setbacks, about community and individuality and about everything running becomes when it’s taken away, reminding us to listen to our bodies before they force us to stop.
We’re hosting an exclusive screening at @dagmarteatret on March 29th and we’re giving you and a +1 the chance to be part of a memorable evening.
We’re giving away 5 tickets.
To enter, simply comment who you’d like to bring.
Winners will be announced on March 26th at 18:00.
Date: March 29th Time: 16:00–18:00 Place: Dagmar Teatret, Jernbanegade 2, 1608 København
Production by @9tseven_
Lead @selmasiersted
Creative direction by @junandersen
Directed by @marcusmoeldrup
Co-directed by @nicklas_valentin
DOP @nicklas_valentin
Photographer @tobiashoffmannn
Producer @mikkeloverby@casperjensen__@junandersen
Original music by @buchhavee
Sound design by @buchhavee
Executive music composer by @buchhavee
Race team @casperjensen__@selmasiersted@laurakassem@junandersen@tamara@mikkeloverby
