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Jo Sugar

@jo_sugar

Make Up Artist/Designer▪️Creative Director ▪️Associate Lecturer at @lcflondon_ ▪️Judge at @professionalbeauty.uk ▪️Judge at @i.a.m.artist
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Hay colecciones que siguen tendencias… y otras que las reinterpretan desde un lugar mucho más profundo. ✨ Artlife nace precisamente ahí: en ese punto donde la peluquería deja de ser solo técnica para convertirse en lenguaje artístico. 🎨 Una propuesta que entiende el cabello como un lienzo vivo, donde cada corte, cada textura y cada matiz de color construyen una narrativa propia. Sally Brooks explora en esta colección la relación entre arte y cabello desde una mirada muy personal: pinceladas de color que recuerdan a la pintura, efectos tiza, degradados sutiles y contrastes que dialogan entre lo gráfico y lo orgánico. 💫 El resultado es una serie de looks que recorren códigos contemporáneos —del mullet al bob o el hime cut— llevándolos a un terreno más expresivo, donde la precisión convive con la emoción. Peluquería: @sallybrookshair (Sally Brooks) Fotografía: Jack Eames Maquillaje: @/jo_sugar 💄
100 8
1 month ago
ZOOT at LONDON FASHION WEEK�Interview HECTOR MACLEAN AW26�With @Jo_Sugar � London-based beauty editor and ZOOT contributor @Jo_Sugar met backstage with @hectormacleanlondon just after his show to talk inspiration, process, and the vision behind AW26. �Watch until the end for the full show finale, we love! ✨� Cover photo: @albertpalenphoto �Model next to Hector: @lilynova @milkmodelmanagement �Headwear: @leannecairnsmillinery �#hectormaclean #designerinterview #aw26 #LFW #zootmagazineofficial
36 3
2 months ago
ZOOT at LONDON FASHION WEEK
Backstage HECTOR MACLEAN AW26
With @Jo_Sugar 

@hectormacleanlondon @londonfashionweek 

Hector Maclean’s autumn/winter 2026 collection, ‘Escape’ took place in London’s campest notorious nightclub Heaven. This is the story of Hector’s grandmother, Leokadia Osko’s whose life was shaped by war, loss, and a fierce, quiet resilience. Displaced during the Second World War, in a refugee camp — a place defined by uncertainty — she met Donald, Maclean’s Scottish grandfather, a soldier who returned day after day to her small fruit stall. What began as a simple exchange of coins and conversation slowly unfolded into something deeper: a love story born in hardship, sustained by hope, and rooted in the most extraordinary of circumstances. “War is part of my history,” says Mclean — a legacy that continues to shape his design language, influencing not only what he creates, but why he creates it. The influence of Mclean’s time working with Vivienne Westwood was unmistakable — woven through sweeping gowns and tailored fabrics, plus intricate lace and crochet, and garments deliberately distressed with attitude and intent. Models carried glass fruit an ode to Oska. Maclean reminds us that fashion — the clothes we wear — carries history and deep personal meaning, and that both heritage and sustainability sit at the very heart of his work.
 Words @rebekahroy_ 
 Slides @ritavbaptista Cover featuring @_lilynova_ @milkmodelmanagement Headwear @leannecairnsmillinery 
 Special thanks to additional photos @albertpalenphoto 



Showcredits:
 STYLIST @victoriayoung_ 

HAIR @TOMMYTAYLORHAIR WITH @STELLACREATIVEARTISTS 

BRAND CONSULT & SHOW PRODUCTION @alexandra_georgette_oley 

MAKE UP @EMMAMAKEUPMILES USING @WELEDAUK  @SPECTRUMCOLLECTIONS 

MANNICURIST @CHIARA.BALLISAI  

WITH @ONEREPRESENTS  USING @THE_GELBOTTLE_INC 

  
#hectormaclean #aw26 #zootmagazineofficial
144 10
2 months ago
From Insecurity to Empowerment: A career turning point with @jo_sugar . #MakeupArtist #JoSugar #InTheKnowPodcast #behindthescenes #creativecommunity
80 18
3 months ago
COLLECTION: ARTLIFE X SALLY BROOKS 🎨 Hair is viewed through the same lens as art in Sally Brooks’ Artlife. “Hair is like a piece of art- it brings together imagination and creativity,” says Sally. “[Hair] evokes an emotion and appreciation of its beauty in the eye of the beholder. Art is different to everyone and is open to interpretation.” Hair by Sally Brooks, Brooks&Brooks London @sallybrookshair @brookshair Make-up: Jo Sugar @jo_sugar Photographer: Jack Eames @jackeamesphoto
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4 months ago
Hair by @thomashillshair Photography by @richmilesphoto Makeup by @jo_sugar Styling by @bernardstylist
458 19
4 months ago
Chameleon Collection | Sally Brooks Versatilidad, carácter y transformación. Así es Chameleon Collection, la propuesta de Sally Brooks, donde el cabello se convierte en una herramienta de expresión capaz de adaptarse, mutar y redefinirse. Cortes precisos, volúmenes controlados y colores que juegan entre la fuerza y la sutileza construyen looks pensados para evolucionar con quien los lleva. Una colección que demuestra cómo la técnica, el estilismo y la visión creativa pueden convivir en equilibrio. Una mirada contemporánea a la peluquería editorial, donde cada detalle suma identidad y coherencia visual. 👉 Descubre la colección completa en la web de Coiffure Professionnelle. Peluquería: @sallybrookshair @brookshair Maquillaje: @jo_sugar PH: @jackeamesphoto
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4 months ago
ASHWIN GANE — Between music, film and storytelling
@ashwingane Moving fluidly across music, film and visual storytelling, Ashwin Gane approaches creativity as world-building — shaping atmosphere, character and narrative across disciplines. His latest release, Flip Dat, marks a new chapter, doubling as his directorial debut and expanding his cinematic language beyond sound. A first-generation Indian-American born and raised in Detroit, Gane is a multidisciplinary artist who reflects on heightened perception, being a savant, fashion, and the importance of depth in an era shaped by algorithms. At a time when culture often favours speed over substance, Gane is focused on longevity — creating work designed to endure rather than peak and vanish. ZOOT met him in central London to talk world-building, discipline, and making work built to last. ✨ Explore the full interview via the link in bio / ZOOT Shoots or at Photography  @sandrohyams Stylist @mrchriscampbell & @stevevyse Assisted by @kayfergusonn Hair @timothyfurssedonn using @lorealpro Makeup @jo_sugar using @ heris_huta and @narsissist Special Thanks  @bradleyltaylor @bigmachineagency Interview and words @danielas.projects Slide design @ritavbaptista Images cropped for Instagram. Full photos + credits at 
 #ashwigane #flipdat #musicinterview #zootmagazineofficial
71 23
4 months ago
BTS of COLUMBIA ROAD

Since 1869, Columbia Road Flower Market has been the heart of London’s Sunday life. For ZOOT, fashion editor Rebekah Roy invited four final-year students — emerging designers from Edinburgh School of Art and Central Saint Martins — to present their collections in this iconic setting. “These four graduate collections are rooted in hope. They are a reminder that the next generation can change our world. Shooting in Columbia Road symbolises a place of growth — a space where new things bloom.” — Rebekah Roy 

✨ Explore the full editorial via the link in bio / ZOOT Shoots or at Thank you all great team ⚡️💚⚡️♥️⚡️💜⚡️🩵⚡️🩷⚡️💛⚡️🧡 Photography @sandrohyams BTS footage @jo_sugar @darci.ic Fashion editor @rebekahroy_ Assisted by @darci.ic Fashion designers @olivia.grace.musson @primordialbr0th @georgia.br0wnart @_die_ss_ection Hair @timothyfurssedonn with @lorealpro Make-up @jo_sugar with @narsissist and @heris_huta Model @lesterrrisa from @firstlondon 

ACCESSORIES
Anna Lou of London @annalouoflondon Alexander McQueen @alexandermcqueen Erickson Beamont @ericksonbeamon Jenny Beattie Millinery @jenny_beattie_millinery Mawi @mawiofficial Kirsty Ward @kirstywarduk Interviews @rebekahroy_ Words @danielas.projects #zootmagazineofficial #columbiaroadmarket #rebekahroy #graduatecollections #EmergingDesigners
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4 months ago
COLUMBIA ROAD

Since 1869, Columbia Road Flower Market has been the heart of London’s Sunday life. For ZOOT, fashion editor Rebekah Roy invited four final-year students — emerging designers from Edinburgh School of Art and Central Saint Martins — to present their collections in this iconic setting. “These four graduate collections are rooted in hope. They are a reminder that the next generation can change our world. Shooting in Columbia Road symbolises a place of growth — a space where new things bloom.” — Rebekah Roy In the raw vitality of Columbia Road, their collections bloomed. Jo Sugar’s make-up and Tim Furssedon’s hair enhanced the emotion, texture, and character of each look. Passersby were drawn into worlds shaped by growth, decay, imagination, and resilience. Photographer Sandro Hyams highlighted this tension through his technical approach, intensifying the colors of the garments while softening the background. Each graduate used fashion to explore deeply personal themes: memory, identity, spirituality, and liberation. 

✨ Explore the full editorial via the link in bio / ZOOT Shoots or at Photography @sandrohyams Fashion editor @rebekahroy_ Assisted @darci.ic Fashion designers @olivia.grace.musson @primordialbr0th @georgia.br0wnart @_die_ss_ection Hair @timothyfurssedonn with @lorealpro Make-up @jo_sugar with @narsissist and @heris_huta Model @lesterrrisa from @firstlondon 

ACCESSORIES
@annalouoflondon @alexandermcqueen @ericksonbeamon @jenny_beattie_millinery @mawiofficial @kirstywarduk Interviews @rebekahroy_ Words @danielas.projects Slide design @ritavbaptista Images cropped for Instagram. Full photos + credits at #zootmagazineofficial #columbiaroadmarket #rebekahroy #graduatecollections #EmergingDesigners
192 34
4 months ago
#BHA25 for @richardashforth & @robertjeaton Key makeup artist @jo_sugar Assistant makeup artist @callumolver @schwarzkopfprouk @hairdressersjournal
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5 months ago
Global Man / Hymn Marley Credits Hymn Marley @hymnmarley @bigmachineagency PR Bradley Taylor @bradleyltaylor Photographer: Sandro Hyams @sandrohyams Stylist: Steve Vyse @stevevyse Hair: Tim Furssedonn @timothyfurssedonn using @lorealpro Makeup: Jo Sugar @jo_sugar using @heris_huta and @narsissist Assistant Stylist: Kay Ferguson @kayfergusonn Location: The Nest @thenestintreehouse Cover Look 1 Coat: Toga Virilis @togaarchives Inside Look 2 Glasses: Ray Ban @rayban T-shirt : Only The Blind @onlytheblind Jeans : Theo @theo.official @global_woman.magazine @mirela.sula_globalwoman Read the interview here; https://globalman.co/hymn-marley/
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6 months ago