When @observer set out to redefine what power looks like in PR this year, they landed on something that resonated deeply with us: It’s not about size or revenue. It’s about what happens because you were in the room.
That’s the work JBC has been doing for 12 years. And it’s why landing on the 50 Most Powerful PR Firms of 2026 feels like more than an accolade — it’s proof.
Proof that building a 40-brand coalition in 72 hours to defend female-founded businesses against tariff threats matters. That making menopause and midlife health feel urgent and culturally relevant — not niche — matters. That transforming slime into a legitimate experiential category, or launching an AI startup that made dream partners come to us, matters.
None of it happens without the team that shows up every single day with strategic instincts, great judgment, and genuine care for getting it right. And none of it happens without the brand partners who trust us to be in the room when the moments are real and the stakes are high.
12 years in. We’re still here. Still doing work that matters. Thank you for being part of it. 🖤
@evite is entering a new era with a rebrand designed to reflect how today’s consumers gather, host and connect. The platform’s refreshed identity leans into more personal, experience-driven moments – from book clubs and mahjong nights to “garden discos” and casual at-home gatherings. Alongside a more modern user experience and community-focused approach, Evite has also seen major business growth, with revenue increasing 5x since 2020. Featured in @revenuebrew – head to the link in our bio to read more. #jbcclients
May Trend Forecast: Part 1 ✨
Here’s the first drop of May trends shaping culture and commerce — from sports as a new cultural engine to a shift toward craft, nostalgia, and more grounded ways of living.
More insights coming soon!
@nuuly is redefining how young women approach getting dressed, turning clothing rental into an everyday part of modern fashion culture. The $98-a-month subscription service has built a devoted following by offering access to trend-driven style without the commitment of ownership – from sorority rush to weddings, workwear and everything in between. With a rapidly growing subscriber base and millions of garments in circulation, Nuuly continues to tap into the shift toward more flexible, community-driven and access-focused shopping habits. Featured in @washingtonpost – head to the link in our bio to read more. #jbcclients
@megababe founder @katiesturino joined @cbsnews to discuss the brand’s new “Comfort Tax” campaign, which shines a light on the everyday discomfort many women have been conditioned to normalize. Inspired by survey findings that women often downplay physical discomfort, the conversation explores the cultural expectations surrounding womanhood and why comfort shouldn’t feel like a luxury. Megababe also launched a hotline encouraging women to stop pretending they’re “fine” and finally say out loud the things they’ve been keeping to themselves. Head to the link in our bio to watch the full segment. #jbcclients
@cloudboundkids is rethinking what modern family spaces can look like, creating a “postnatal social club” that supports both children and caregivers. Blending developmental play, intentional design and community-building, the concept is built around the needs of today’s parents and young families. Founded with a focus on connection, comfort and emotional well-being, it reflects a broader shift toward more thoughtful support systems for early parenthood. Featured in @forbes – head to the link in our bio to read more. #jbcclients
