Super proud to have led and consulted on the launch of “I See You”, a long-term DE&I initiative from
@glowforitshop , alongside founder
@daisymaykelly_ — the #1 lash brand on TikTok Shop.
I See You is a year-round commitment to engaging underrepresented communities in beauty, led by lived experience — not optics. Our first activation marked World Hijab Day and intentionally went far beyond symbolic participation.
We hosted a fully halal lunch and open discussion with the icon
@modest_street , creating space for honest conversation, listening, and learning. In doing so, Glow For It became one of the first beauty brands on TikTok to commit to ongoing, respectful engagement with the Muslim and modest community.
The impact came from real allyship. Power was shared, not controlled and that’s where credibility, trust, and genuine community are built.
Winning brands don’t just speak. They listen, learn, and share power.
A special thank you to
@daisymaykelly_ for showing up, listening, and creating real space for voices that deserve to be championed 🤍
And thank you to all the incredible editors and guests who attended I learned so much from your experiences and am truly honoured to have shared the space with you.
@thegreenhouses_
@glowforitshop
📸
@chyzhykphoto
#worldhijabday #glowforit
