“Working with Orlando Pirates is always a huge honour. Internally we joke that no matter what happens, come rain or shine, the jersey does insane numbers, season after season the fans show up and show out. And it’s true. Which is exactly why it’s so important that we honour not just the club heritage but the heart and the hands that hold the Pirates so tightly through every game.
When crafting concepts - big or small - I believe in the importance of keeping a childs lens: the wonder, the joy, and the clarity of loving something so much it fills your whole spirit. That’s the energy we embody when we create for OP. One idea kept coming up for this one: that the game lives in every home. I mean, football will always have its sacred spaces, the stadiums, streets, the barber shop, your brother’s phone propped up on the table at Spur. But the home is where it really lives. It’s where we rest, where we lay down our hard days, and where we keep our joy.That became the heart of the campaign. Where do we keep the things we love most? In the home and in the heart. For Orlando Pirates, it’s always in the bones - and we couldn’t agree more”
-
@jaimirobin
Once again, thank you to every creative who poured their all into bringing this campaign to life. We couldn’t have asked for a better team.
Credits:
Client: Adidas
Agency: Room Studios
Creative Director:
@ashleyjbenn
Art Director & Concept Lead:
@jaimirobin
Design Lead:
@kirstenmackrill
Producer:
@ayandasadek
Production Coordinator:
@blvckxpanda
Stills
Photographer:
@kgomotso_neto
Retoucher:
@ashiqjphoto
Digital Operator: Tshepo Mokeona
Lighting: Simphiwe Yoko & Thabo Masigo
Video
DOP:
@wesleytakaedza
Gaffer: Phillip Peeha
Art / Set Build
Art Director:
@francois._ferreira
Art Assistant: Kholeka Khoza
Wardrobe
Wardrobe Stylist:
@thesartists
Wardrobe Assistant:
@shecallsmebape
Make-Up
MUA:
@bassie_makeupartist 
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