Brittney Rigby from LBB expertly guided the conversation at the inaugural AK Q&A Club: Sharp minds speaking about where AI meets creativity, humanity, and craft.
My microwave metaphor really connected with people in the room, so I thought it’d be worth sharing here, also.
I had the privilege of speaking alongside • Tara McKenty (AKQA ANZ CCO), • Anthony Dever (TikTok Head of Creative Lab, AUNZ),
• Nick Worthington (Founder, The Tuesday Club),
• Colin Davis (Sweetshop Global Head of Innovation), • Melanie Bridge (CEO, The Sweetshop).
Al Guthrie was kind enough to photograph us, thanks Al.
There’s two full articles about the night on LBB - well worth a read, I reckon.
#OpenAI
#GenerativeAI
#ArtificialIntelligence
#ResponsibleAI
#AIinCreativity
#AIArtCommunity
#AIStorytelling
#CreativeAI
#AIandCulture
#AIinFilm
#AIinDesign
#FutureOfCreativity
Some Behind the Scenes of our recent work on Golden Goose for Super Members Council.
New ways of working doesn’t mean compromise on Creative, in fact it opens up the creative opportunities with Generative AI and traditional VFX working hand in hand.
Again thank you to @supermemberscouncil@thinkerbellpics and @mofa.tv_@jaemorrison for collaborating and supporting bold thinking and big ideas.
#vfx #generativeai #3pstudio #postproduction
Epic couple of days. Love my job. Kids, Animals, Costume & Art Department spanning 40 years, VFX, CGI - Impossible without the best Client, Agency, Cast and Crew. Thank you all so much !!!!!!!!!
Tarantino once told UCLA film students: “It’s not your job to create your vision; it’s your job to have a vision.”
With that in mind, I thought it might be of interest to share a few development examples of how I’ve been utilising AI within the ‘normal’ production process:
AI: Articulating Intent Yes, the usual cultural bias shows up in these style frames — the styling is generic and underwhelming — but it quickly aligns my team on what I’m chasing. From there, they can bring their own expertise to elevate every detail, in camera.
AI: Archival Integration We needed shots that didn’t exist in the race footage. That wasn’t going to stop us. By combining different programs, prompt engineering, and a clear vision, we were able to generate the material we needed, in glorious 4K 🤓
AI: Additional Ingredients I wanted jockey flags added into the crowd footage. A simple chain — Adobe Illustrator → ChatGPT-5 → Midjourney → Topaz AI → After Effects — delivered accurate, moving flags that now sit seamlessly in the scene.
AI: Artistic Improvement When the budget only covers a plain purple background but the vision calls for a Champagne Petal Space Party… it becomes about passion, persistence, and refusing to stop until the result is premium.
If AI is evoking both excitement and an existential crisis, bring your ears and opinions this Thursday 21 Aug to @thetuesdayclub_nz , 42 Airedale St, Auckland Central, 5:30pm - Late.
I’m speaking with Tara McKenty, Nick Worthington, Melanie Bridge, Brittney Rigby, Anthony Dever & Colin Davis.
