Still catching my breath from yesterday.… and not just from the ride.
It’s the kind of Sunday that fills your tank in all the right ways.
Two full SpinClasses — coached live, by me — surrounded by people who chose to show up, push hard, and lift each other up.
It reminded me: no matter how big the business gets, this is the work I love most. Being in the room. Leading from the front. Sharing the grind.
We’re not just riding bikes in a room — we’re building something special.
Thanks for showing up. You keep me sharp.
Let’s ride. Let’s grow. Let’s keep going.
#victorytraining #morethanjustabikeshop #communitydriven
#memphisbuilt
(LINK IN BIO*) Trying to contain my energy for this one… and failing. 😤🔥
Ya'll, I am PUMPED to officially welcome Garret Becker and Griffin Tichenor to Victory Bicycle Studio as full-time leaders after years of building, selling, and winning together!!!! HELL YEAH!!!!!!
The momentum is real. And now we’re investing hard in what’s next.
This is about taking everything that makes Victory feel right—and scaling it the right way.
Shop soul. National reach. Zero compromise.
New chapter. Same stoke. Let’s F'n go!!!!!! 🚀🚀🚀🚀
(photo from 2010, when I opened Victory.....and had hair. really nice hair)
LINK IN BIO
#victorybicyclestudio #morethanjustabikeshop #founder
How cool is this?! We ship a bunch of bikes at @victorybicyclestudio and with some bikes, we are starting use a “white-glove” service that will deliver bikes, literally rolling-up to the customers home or office!!
This past Tuesday we had a Father call us to purchase a super nice bike, and have us deliver to his son in Georgia. “No receipt; Make it a surprise” were our instructions....and we got goin’ 👊
This morning, we surprised the fuck outta his son, Joey! Our driver woke him up, arriving at his home in Columbus Georgia, knocking at the door just before 8:00am 👉 with a rad new Felt IA 2.0 Triathlon Bike!!! 🤘🤘
How rad is that?!
So awesome.
Yes! 🙏❤️
🎉🚴♂️ Celebrating 15 incredible years of community, adventure, and spreading positivity! 🌟
A heartfelt THANK YOU to everyone who has been part of our journey. Your support fuels our passion! Let’s keep the love alive—ride more, cherish each other, and embrace every moment! Here’s to many more years ahead. 🥳❤️
– Clark Butcher, Owner
#Anniversary #RideOn #CommunityLove #victorybicyclestudio
This past weekend in Leadville was one for the books. 🏔️
Watching the Season 5 cast of From The Ground Up take on the 100-mile mountain bike race was inspiring enough… but the real magic was in everything around it. Meeting their families. Their friends. Feeling that web of connection growing in real time — it’s organic, it’s special, and it’s real community.
To make it even cooler — the entire Season 4 crew showed up! Lou raced, and Brandilee, Kristen (and her family!), plus Rich were out on course leading support teams like pros. And as if that wasn’t enough, I got to meet several riders from even earlier seasons — some racing, some supporting — all part of this big, beautiful circle.
The bonus? Running into so many industry friends I never expected to see here. So much love, so much stoke. 💛
This is what community looks like. We might dress a little funny, and not everyone’s thrilled about us “ridin’ in the middle of the road” (read that in your best ridiculous southern redneck accent 😆) — but together, we are changing lives. Our own included. Mine, for sure.
Thank you, all of you. 🙏
#FromTheGroundUp #Leadville100 #ridevictory #mtblife #cyclingcommunity #gratitude #lifelongconnections @fromthegroundupproject@leadvilleraceseries@boundlesscoaching_@mountain_athlete_solutions@johannasofiaappel@ryankrol@alexeyvermeulen@papi_lou_bear@wrightrichard1963@brandilee2.0@thelittlemyers@laurentuckerhall@thederoin@greta_shaffer@burleybones jojokiesan @drjustinross Dope pics by @dterryart 👊🤘
Day 2/7!
Holy Moly man @itsmemphisc is the real freaking deal. From the first FaceTime we had together, I knew we would be fast friends. Bikes, spokes, kits, encouragement, and push this dude has been here for me every step of the way… every single step. @victorybicyclestudio is just an avenue for this man to love people well.
AND. If you want to know how to love me well, it’s by loving my family well. And this dude has loved my family well. Beyond grateful for you brother and all that you have done for me the last four months and continue to do. Grateful to have family in Memphis Mane.
Montana is dope, friendships are crucial, and those new friendships made along the way…simply a bonus. ❤️👊 Some awesome riding with friends to Polebridge for a pastry one day, and a day later completed another @thelastbestride and yet again, a fucking awesome time, Fer sure. A solid weekend packed with lots of love and fair bitta laughing too. ❤️ and the last pic, that was taken from our table at a restaurant. @settelynn made me. That rainbow. No filter, fo real. DANG Montana!!! 🌈❤️!!!!! Stunning.
✨ Ya’ll, it’s time — check this out! ✨
After nearly 5 years of pouring my heart, hundreds of thousands of dollars, and countless creative hours into this place, I’m finally ready to pass it on. Meet Purlieu — a super special spot just 12 minutes from Downtown Memphis, transformed from it’s 1980’s Millington styling’ into a modern, versatile event and business space — all created by the talented team at @officeofbasicarchitecture
This place sits on nearly 8 acres of privacy, with parking for over 200 cars! Every system has been updated or replaced, and it’s zoned for Commercial & Civic Use — so the possibilities are endless.
Here’s what you get:
✨ New bathrooms & a Commercial kitchen with appliances (they all stay!)
✨ Space for big gatherings, retreats, youth groups, or even a dog boarding business?? (an idea I have always had for this!) — that meadow out back is 2 acres of potential!
✨ Perfect for a hunting club, base camp, or just about anything else you can dream up!
Honestly, I’ve always thought this would be an amazing spot for a church, event venue, or creative enterprise. It’s a rare find, and I can honestly say — I’d sell this to my best friend. It’s just that perfect. ❤️👊
Want to see it or have questions? Reach out to @bsdaves at @colliers.memphis - Let’s make it happen! LINK IN MY BIO👊
