How do you visualize the ambitions and multi year strategy of a housing corporation. Clubgeist’s Jos Rouw turned Pré Wonen’s goals into a beautiful text and they asked me to come up with a film plan. The inspiration was a flight I did in a glider plane years back. This was such a reflective experience; flying high above, feeling the wind, the fragility of the airplane and the sounds from below. I wanted to subtly recreate this feeling for the film, starting high above presenting ambitions, and slowly coming down reaching the key focus of the organisation; creating and sustaining high quality affordable housing for their tenants.
What a challenge it was to capture these scenes in the best possible light during a very dark and rainy fall season. Thanks to everyone involved for your patience and flexibility.
Client Pré Wonen
Agency
@clubgeist_
Voice over script
@jos_rouw
Director, cinematography, montage 🙋‍♂️
Drone pilot
@luchtfilmproducties
Voice artist
@christine_de_boer
Voice over recording and sound mix
@studiolevalo