ICED TIP OF THE MONTH 💡
From our Creative Director, @kelly_barden :
The beauty brands winning right now aren’t just selling products, they’re telling stories consumers want to step into.
Emotional storytelling creates familiarity, desire, and long-term brand affinity in ways product-first creative simply can’t.
The future of beauty marketing is less hard selling, more cinematic world-building. 🎞️💫
#BeautyMarketing #CreativeStrategy #BeautyIndustry #BrandStorytelling #LuxuryBeauty
Still not over this one ✨
We’re still thinking about the inaugural NJ Beauty Meetup — the energy, the conversations, the reminder that NJ is so much more than what people think.
Thank you so much to everyone who showed up, showed love, and made it what it was.
And to our co-hosts @cewinsider and @basebeautycreativeagency , and our partners @tlcaqua at @tartecosmetics , Kelly Fanning at @clinique , and @shay_bennaim at @tataharperskincare , who helped bring this to life alongside our CEO & Founder @leslieannhall — you already know 💖
More soon 💌
Monday Afternoon Snap: At the Future of Beauty Summit at @columbia_biz , our Chief Client Officer and Partner @panashley shared a hot take that every beauty brand needs to hear: if you’re only looking at in-platform sales, you’re missing the real growth. 📈
The truth? TikTok Shop isn’t just a checkout button. It’s a creator-powered demand engine. 🚀 At @icedmedia , we’ve seen that for every $100 earned on Shop, there’s an additional $120 lift across Amazon, DTC, and retail. 🤯
The takeaway:
✅ Stop grading Shop in a vacuum.
✅ Measure the “Halo Effect” across your whole ecosystem.
✅ Move from “spray-and-pray” sampling to nurtured affiliate communities.
Huge thanks to the @columbiabeautyclub & @lydiagraced_ for inviting Ashley back to her alma mater for a day full of insights with @alexisbarber and the rest of “The New Social Playbook” panel!
ICYMI: Our CEO @leslieannhall covered @shoptalkevents for @cewinsider —this time through the lens of AI’s growing approachability and what beauty can learn from industries moving faster (and smarter).
Link in bio!
In Q1 we officially launched Search & Discovery, inviting our legacy clients to test out SEM capabilities. @imageskincare , the #1 Spa & Salon Professional Skincare brand, was one of the first brands in our pilot.
The breakthrough results include efficiency at bottom funnel through campaign restructure, match type prioritization and tailored bid strategies.
Winning Performance Metrics 🙌
+48% ROAS increase
-30% CPA decrease
Reduced costs 33% while maintaining revenue and expanding brand visibility +587%
#beautyindustry #performancedigital #sem #performancemarketing
Each month, we’ll be showcasing an @icedmedia team member to highlight their accomplishments and what we believe they’re best in the world at. This month, we’re spotlighting Iced Media’s Sr. Marketing Manager, @carsonjulietteward ! She’s the queen of community building and event direction, making even the most complex networking productions look seamless and effortless.
From Vegas to LA, Carson brought the West Coast together in a major way. At @shoptalkevents , she helped pack a 110-cap room at 8AM with nearly 200 RSVPs, drawing top beauty brands and even pulling attendees from competing events into the room!
Just days later in LA, she was at it again, leading our partnership with @shopify and @cewinsider to deliver a seamlessly executed, high-impact experience: from elevated gifting and standout production to a powerhouse speaker lineup, all while creating a room that didn’t just fill, but resonated. Two cities, two standout events, one clear takeaway: when vision leads, the industry shows up.
#beautyindustry #beautyindustryevents #shoptalk #shopifyevents #beautymarketing
What we’re seeing in beauty delivered straight to your inbox. 💌
Iced Breakers by @icedmedia is our monthly newsletter detailing all the insights and perspective of what’s shaping beauty right now. From cultural signals to creative strategy, consider it your insider’s guide for how the industry is actually moving.
Subscribe via icedmedia.com at the link 🔗 in bio.
#beautyindustry #beautycommunity #beautymarketing #digitalmarketing #beautybusiness
@beautyindependent reports the average American adult spent the equivalent of about 14 days last year on TikTok, roughly 67x the amount of time an Ulta Beauty customer spends in its stores annually, based on about 10 visits lasting around 30 minutes each.
@ultabeauty ’s TikTok Shop partnership could strengthen its relationship with younger consumers, and it’s not the only retailer jumping onto the platform. Our founder & CEO, @leslieannhall was asked by @beautyindependent to weigh in on the challenges and opportunities for Ulta on TikTok Shop as well as what success could look like.
Click the link 🔗 in bio to read what Leslie and other experts have to say as major beauty retailers make the jump to one of beauty’s most influential shopping platforms.
“Roughly 95% of purchase decisions are driven by emotion. Over 70% of Gen Z buys products purely due to aesthetic or vibe, and we know brands that are culturally relevant grow 6x faster than the average brand.”
Our Head of Performance, @emrosecampbell spoke with @clickz_official recently in a Q&A on the most important growth strategies for #beautybrands to prioritize in 2026.
Watch the video or read the full article at the link 🔗 in bio. #fbf #beautymarketing #performancemarketing
Iced Media is a women-owned, bootstrapped business. No outside investors. No institutional funding. No safety net.
What we do have is a community of (mostly) women (alongside men and non-binary partners) who believe in our vision that with ambition, generosity, and a commitment to excellence anything is possible.
We proved that last week. Not one, not two, but three standing-room-only events, with literally hundreds and hundreds of beauty, marketing, and retail leaders showing up to learn, share, and push the industry forward together.
1. Shoptalk’s official Tactics for AEO + GEO featuring E.L.F. BEAUTY and COS
2. Shoptalk’s 2nd Annual Beauty Meetup with TikTok for Business, NielsenIQ, Fospha and Statusphere featuring E.L.F. BEAUTY and Bask and Lather Co
3. The AI Shopping Playbook with Shopify and CEW Organization featuring Anastasia Beverly Hills, E.L.F. BEAUTY and Tower 28 Beauty, Inc.
Thank you for believing in us and let’s continue to make magic together!
Busy week for @emrosecampbell , @icedmedia ’s Head of Performance, chatting all things AI Search, LLMs, and the next evolution of beauty consumers.
This week’s piece in @businessofbeauty / @bof is a must-read for beauty brands looking to future-proof their business in the ever-evolving landscape of AI shopping trends. Find the full article at the 🔗 in bio!
Is your brand ready for AI Search? Let us guide you—sign up for our Search & Discovery pilot program (🔗 in bio) today.
