Monday Afternoon Snap: At the Future of Beauty Summit at @columbia_biz , our Chief Client Officer and Partner @panashley shared a hot take that every beauty brand needs to hear: if you’re only looking at in-platform sales, you’re missing the real growth. 📈
The truth? TikTok Shop isn’t just a checkout button. It’s a creator-powered demand engine. 🚀 At @icedmedia , we’ve seen that for every $100 earned on Shop, there’s an additional $120 lift across Amazon, DTC, and retail. 🤯
The takeaway:
✅ Stop grading Shop in a vacuum.
✅ Measure the “Halo Effect” across your whole ecosystem.
✅ Move from “spray-and-pray” sampling to nurtured affiliate communities.
Huge thanks to the @columbiabeautyclub & @lydiagraced_ for inviting Ashley back to her alma mater for a day full of insights with @alexisbarber and the rest of “The New Social Playbook” panel!
We’re so honored to have our Chief Client Officer & Partner, Ashley Banks (@panashley ), join the CEW (@cewinsider ) Ambassadors community! CEW has long been a place where connection turns into action, and Ashley is excited to help strengthen that bridge—supporting women, sharing knowledge, and building what’s next together!
Please join us in congratulating Ashley on this well-earned honor. We’re only getting started. 🚀
Extended family, brillant blue water, vineyard visits, a tasting menu with a Neruda poem for the bread, swimming off a boat, art, sun dappled coastal towns, lazy pool & pétanque afternoons and oh so much cheese.
Grateful for a lovely two weeks in the Côte d’Azur.
New headshot, great times with brilliant people in Beauty, insightful panels, plus wine and oysters: all in all, fabulous trip to Napa for #glossybeauty
Proud to win @beautymatterofficial award for Best Digital Agency 2 years in a row! 🥂🎉 to my incredible @icedmedia team, couldn’t have done it without you ❤️❤️❤️
Thanks 2023 for exciting & big moments from winning @beautymatterofficial Best Digital Agency Award, becoming @tiktok Shop’s only full service beauty specialist, to expanding beauty connections at amazing events from @wwd , @cewinsider , @businessofbeauty . Plus incredible moments exploring the world and seeing family with my now 3-year old. A big thanks to my husband @rthordonovan and my incredible team at @icedmedia : so proud of everything we’ve done this year, and excited for all 2024 will bring!
Inspired and delighted to attend the @bof Global Beauty Forum, and be the fact wizard / data nerd behind @leslieannhall ’s fascinating breakfast talk on #ai, diversity, inclusivity, and the #beauty consumer. Huge thanks to Leslie’s co-host (and my fellow lover of bright colors!) @kendrabrackenferguson and the @thebeautyunited team @moj and @missjulee for the warmest welcome (so needed for the chilly SF nights!)
#BoFBeauty #BoFBeautyForum
@businessofbeauty
📸 by:
- Matteo Prandoni/BFA.com for The Business of Fashion
- Rowben Lantion/BFA.com for The Business of Fashion
- @leslieannhall
