BAS.MY – Moving Identity, created by
@studiokekfeng
Visual identity designed to connect people and systems across a national bus network. Built from a single dot — a symbol of destination — the system expands into rhythmic patterns shaping the logo, buses, and communication. Flexible yet instantly recognisable, it adapts across vehicles, while fluorescent pink adds visibility, energy, and a welcoming presence.
At its core sits the route map — often overlooked in bus systems, yet crucial for real-world navigation. Designed for clarity and accessibility, it prioritises legibility through strong typography, clear spacing, and high contrast, supporting passengers who rely on physical maps. Using the same dot logic and visual language, the system creates a cohesive, evolving network that quietly improves how people move through the city.
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Get fearured on Iamcollps. ➡️ link in bio.
#graphicdesign #branddesign #logo #brandidentity #typography
