HUNCH

HUNCH/013 – @i_am_katebell Self-acceptance as presence Represented by @hunch.rep Kate has spent decades in front of the camera, witnessing beauty from every angle, including her own. At 57, she has come face to face with age, not only in the industry, but within herself. What began as shock became a quiet decision: to look at her own reflection with kindness. Her work exists between two worlds. The external gaze of fashion, and the internal practice of awareness through yoga and spiritual disciplines. She understands what many women experience but rarely name: that ageism is not only something imposed, but something we learn, carry and must unlearn. Kate embodies a rare shift in perspective. From being seen, to truly seeing herself. In fashion, that becomes something powerful: a presence built on self-trust, depth and truth. Originally from Australia, Kate will be based in Europe from May 20, available for bookings across Spain and EU - [email protected]

Over the past few months, several articles have been published about my work and HUNCH, and I don’t see them as moments of visibility but as part of a deeper process I’ve been building for a while. I’m not interested in being in the press just for the sake of it. I’m interested in opening conversations, creating friction when needed, and questioning a visual narrative that the industry has held onto for too long without really revisiting it. HUNCH was born from that place. From the need to represent a woman who already exists but is still not being shown. A woman with experience, presence, and a clear point of view, who consumes, decides, and shapes brands, yet remains outside of the visual codes we keep repeating. Everything I’m doing, from press to the gatherings I organize, comes from the same intention. To better understand where we are now and to push for images that evolve at the same pace as society. This is not about age. It’s about perspective. It’s about creative responsibility. It’s about building images that actually make sense today instead of repeating outdated formulas. Thank you @spendinmagazine for understanding the depth of this project and for giving space to a conversation that is not a trend, but a shift. And thank you @woman_es for listen to me in this powerfull podcast, @magazinelavanguardia , @expansion_com and @welife 🫰🏻 And @elena.taboada @senda_xelenataboada , the best Communication Director ever. The question is whether the industry is truly ready to sustain it. #hunch #representationmatters #fashionindustry #ageism womenover40

HUNCH/012 – @sandraginger Conscious presence Represented by @hunch.rep Sandra moves at the intersection of image and awareness. A coach, thinker and observer of human behavior, she brings depth into every frame. Her work explores what lies beyond intelligence: consciousness, presence and the ability to truly see. In a world driven by speed and surface, she represents pause, intention and clarity. Her beauty is not constructed, it is understood. A reflection of a woman who has done the work, internally and externally. Sandra embodies a different kind of power. One that doesn’t seek attention, but holds it. In fashion, that becomes something rare: a presence shaped by consciousness. Book her - [email protected] - Photo @anabeluna Style @eulaliemartine Glam @evvvgarcia Studio @noustudios

Madrid. Una conversación sobre madurez, moda y representación. En Madrid reunimos a diseñadores, creativos, periodistas y voces del sector para reflexionar sobre cómo el tiempo empieza a ocupar el lugar que le corresponde dentro del imaginario de la industria. El panel contó con @anabeluna fundadora de HUNCH, @alejandrogomezpalomo , fundador y director creativo de @palomospain , William de Freitas, director creativo de @bobbibrownes , y la modelo Paloma Morales, con la conversación moderada por @elena.taboada directora de comunicación de HUNCH. El encuentro tuvo lugar en The Craft @abadiaretuerta , junto a Belén de @nectarine_society en PR y producción, los fotógrafos @karimlemrini y @lasgenaras , y la colaboración de @rebloomofficial , @5.jotas y @wearefuba . La madurez no es una excepción. Es parte del presente. Vídeo por @karimlemrini Seguimos.

Una novia que cambia el código. Pantalón clásico, levita larga y una silueta que se aleja de lo esperado para afirmar una nueva forma de entender lo nupcial.. En paralelo, también cambia la mirada. Las mujeres maduras recuperan espacio en la imagen, en la moda y en la representación. Esto no responde a una moda pasajera. Responde a una transformación más profunda: la puesta en valor de la experiencia, la seguridad que da el tiempo y la belleza que evoluciona sin perder fuerza. Años que aportan matiz, identidad y presencia. Una belleza sostenida por la trayectoria, la actitud y el conocimiento de una misma. Esta sesión nace en el atelier de @manugarciacostura de Madrid y sale a la calle para situar esta propuesta en un contexto real, abierto y contemporáneo. Una manera de mostrar que la inspiración no entiende de edad, y que la elegancia encuentra nuevas formas de expresarse. Gracias, Ester, por concedernos el honor de ser los primeros en vestirte de novia. Modelo: @estergallen Agencia: @hunch.rep Pendientes: @thecraftissue_ Fotografía: @jesusmohedano Dirección creativa: @whiteagency_barcelona MUAH: @oui_novias

HUNCH/011 – @ingeborg_ams Silver, never old Represented by @hunch.rep Silver-haired, luminous, and far from conventional ideas of age. At sixty, she embodies a quiet confidence and a refined presence. A beauty that doesn’t look back, only forward.

Thank you to @elle_spain for capturing and amplifying the conversation we are opening through HUNCH around female maturity in the evolving narrative of fashion and beauty. During the gathering we hosted in Madrid, designers, creatives, journalists and industry professionals reflected on how maturity is beginning to reshape the visual and cultural codes of the industry. The panel brought together @anabeluna , @alejandrogomezpalomo , founder and creative director of @palomospain , William de Freitas, creative director at @bobbibrownes , and model Paloma Morales, with the conversation moderated by @elena.taboada , communications consultant for HUNCH. The event took place at The Craft @abadiaretuerta , with the support of Belen from @nectarine_society with PR and production, photographers @karimlemrini and @lasgenaras , and the collaboration of @rebloomofficial , @5.jotas and @wearefuba . It is becoming increasingly clear that women over 40 can no longer be treated as an exception within the fashion narrative. They are not a passing trend, but a cultural, creative and economic reality that deserves to be represented with authenticity. The conversation continues.

HUNCH/010 – @judithrius Beauty with character Represented by @hunch.rep Judith arrives to reveal the beauty of the fifties. Natural, mysterious, perfectly imperfect and unmistakably unique. A publicist by profession and a lifelong observer of fashion, she moves through style with curiosity and instinct. Mother, trend follower and storyteller of everyday beauty. Through fashion, Judith celebrates the quiet power of individuality. She embodies a new chapter where age is not a boundary. At fifty, beauty becomes deeper, freer and entirely her own. Book her: [email protected] 📷 @alejandrobritob

We brought together professionals shaping contemporary culture, creatives, communicators and brand leaders willing to rethink age, identity and representation in fashion. HUNCH CLUB 01 📷 @_roxanafuentes_

HUNCH/09 – @zanisuttle Energy as elegance Representada por @hunch.rep Zani brings athletic precision into fashion. Her background in professional tennis gives her posture, control and an unmistakable physical presence. Strength becomes silhouette. Movement becomes language. Beyond the image, she is a founder, a mentor and a voice. But in front of the camera, what remains is pure vitality, exotic beauty and focus. Zani embodies a woman whose energy is not contained, it is directed. In fashion, that reads as power.

This is more than an interview. It feels like a real conversation. In @abc_diario , HUNCH’s work is approached from a place that understands the tension many of us have felt for years: an industry speaking to adult women while continuing to show them images that no longer reflect who they are. The article echoes something we’ve experienced firsthand: ageism isn’t about style or trends, but about structures that quietly decide who is seen and who isn’t. It’s subtle, normalized, and deeply ingrained. HUNCH was born from that friction. From the need to make space for images that can grow with time. Images that don’t erase experience, but carry it with confidence, presence, and meaning. Thank you @laura_pintos_mes for the care, the thoughtful questions, and for treating fashion as more than an industry — as a cultural language that shapes how we see ourselves and each other.

HUNCH/08 – @kerstinschaubhut Presence without permission Represented by @hunch.rep Kerstin moves through fashion and life with clarity and intent. Direct, unapologetic, shaped by lived experience rather than trends. In a culture driven by speed and youth, she represents another rhythm. One where the body is a ritual, energy is protected, and silence has meaning. Time has refined her gaze. Age has given her presence, authority and depth. Kerstin proves that relevance does not fade with time. It evolves.