anabeluna

Over the past few months, several articles have been published about my work and HUNCH, and I don’t see them as moments of visibility but as part of a deeper process I’ve been building for a while. I’m not interested in being in the press just for the sake of it. I’m interested in opening conversations, creating friction when needed, and questioning a visual narrative that the industry has held onto for too long without really revisiting it. HUNCH was born from that place. From the need to represent a woman who already exists but is still not being shown. A woman with experience, presence, and a clear point of view, who consumes, decides, and shapes brands, yet remains outside of the visual codes we keep repeating. Everything I’m doing, from press to the gatherings I organize, comes from the same intention. To better understand where we are now and to push for images that evolve at the same pace as society. This is not about age. It’s about perspective. It’s about creative responsibility. It’s about building images that actually make sense today instead of repeating outdated formulas. Thank you @spendinmagazine for understanding the depth of this project and for giving space to a conversation that is not a trend, but a shift. And thank you @woman_es for listen to me in this powerfull podcast, @magazinelavanguardia , @expansion_com and @welife 🫰🏻 And @elena.taboada @senda_xelenataboada , the best Communication Director ever. The question is whether the industry is truly ready to sustain it. #hunch #representationmatters #fashionindustry #ageism womenover40

New📹work x @mirrorintheskycashmere creative direction&photographer @anabeluna assistants @danielciprian @gerardalbadp produ @calle_production stylist @joseherrerastylist & @samsanz beauty @estrellaelorduy

HUNCH/06 – @ambra_kunzendorf Energy redefined Represented by @hunch.rep Ambra was a model in her youth, and today she returns to the runways and campaigns with more energy than ever. Optimistic, happy, fearless, and fully committed, she embraces every opportunity with confidence and elegance. She wants to do it all, and she has the drive to make it happen. Presence is her power; experience is her guide. Ambra isn’t coming back, she’s stepping forward, unstoppable and inspired. - Photo @anabeluna Style @eulaliemartine Glam @evvvgarcia Studio @noustudios

This is more than a feature. It is part of an ongoing conversation. Women’s Health places the work of HUNCH within a broader cultural context: the need to rethink how age is represented, who occupies visual space, and from where today’s fashion narratives are built. The article resonates with something we have long observed from within the industry: the lack of representation is not a matter of style, but of structure. Fashion needs images that can coexist with time. Images that do not hide experience, that understand maturity as presence, discernment, and value. Thank you, @prgamero for the attentive listening, for the right questions, and for framing this work within a perspective that understands fashion as culture, language, and responsibility.

Beauty doesn’t disappear with time. It evolves. At HUNCH, we represent models whose presence is built on experience, confidence and truth. We don’t chase youth — we work with what comes after it. Our models bring depth, credibility and emotional resonance to campaigns that need more than an image: they need meaning. If your brand is ready to speak to a real, grown audience — and to be seen as such — we’re here. Book models aged 40+. Work with presence. Work with reality. — creative direction — @hunch.rep @blanco_c video director — @juanjosmart photographer — @anabeluna style — @blanco_c retouch — @lacrinstudio art department — @irenemurzudaire make up — @dani.ariasmk hair — @aliziamoreno_beauty style assist — @nattvela photo assist — @danielciprian casting hunch — @natalia_juan · @nuria_xhunch · @paloma_g_ Voice — @askjoeybcn studio — @noustudios special thanks — @elena.taboada & @saragalindoo

This publication is more than a mention. It is a recognition. Harper’s Bazaar Mexico features this editorial as part of a broader cultural conversation: the need to expand representation in contemporary fashion and to question who occupies visual space today. Produced by HUNCH, this project builds a dialogue between Mexico and Spain, craftsmanship and contemporary design. A visual narrative that places mature presence, character and authenticity at the center — choosing models over 40 not as a statement, but as a natural and necessary perspective. Fashion needs images that reflect time with honesty. Images that offer depth, calm and new references for how we see ourselves. Thank you to @harpersbazaarmx for framing this work within an editorial context that understands fashion as culture, language and responsibility. Link in bio — creative direction — @hunch.rep @blanco_c photographer — @anabeluna style — @blanco_c video — @juanjosmart retouch — @lacrinstudio art department — @irenemurzudaire make up — @dani.ariasmk hair — @aliziamoreno_beauty style assist — @nattvela photo assist — @danielciprian casting hunch — @natalia_juan · @nuria_xhunch · @paloma_g_ studio — @noustudios Special thanks to @elena.taboada and @saragalindoo for their trust.

Surrounded by women who inspire, create, and shift the narrative. Thank you @harpersbazaares for believing in new stories, and @elena.taboada for walking beside me with the same faith and determination. Some projects are born from the soul — this is one of them.

MITS F/W25 — where ruins meet resilience. A collection that finds beauty in contrast: the permanence of stone, the fragility of light, the strength hidden in silence. Cashmere speaks in tones of earth and shadow, embracing the season with quiet power. A vision shaped through creative direction and photography, crafted as a project we are proud to share and celebrate across our platforms. Creative direction by me with @hunch.rep Photography by me With gratitude to @rosaura.m and @pereautonell for the trust and vision. Team Creative direction and photography @anabeluna Production @noustudios Producer @calle_production Assistant @albertogaraizabal Photo assistant @danielciprian Fashion styling @joseherrerastylist @samsanz Make up @dani.ariasmk Models @litzaveloz @unomodels Anastasia @one Post-production @lacrinstudio

No plans, just sea, sun and film. Some summers stay with you longer than others. @gerardsun_ ✨

@lasserre.official New Photography Campaign ☀️

Collaborating with @simorraofficial on their SS25 campaign has been an invitation to pause. MA | THE SPACE BETWEEN explores the silent spaces where imagination unfolds. Where stillness becomes form, and a line, a light, or a gesture is enough to spark something new. Thank you to the team for trusting my vision to inhabit those in-betweens with intention. @simorraofficial @edimc @maisonbolano @vitomitjans @danielciprian #simorra #thespacebetween #anabeluna #fashionphotography

Thanks my love 💚 @gerardsun_