Want to be featured in our next newsletter? We want to hear from you! Our "Asked & Answered" section is the place for real dialogue on the challenges and triumphs of Hispanic marketing. Share your voice with the industry's premier network.
Learn how to contribute by visiting the link in our bio.
#AskedAndAnswered #IndustryVoice #MarketingDialogue #HMCNews #MulticulturalMarketing
Don't miss a beat in the fast-moving world of Hispanic marketing. Subscribe to HMC News for timely industry updates, sharp thought leadership, and real takes on the trends driving the $4.1 trillion Latino economy.
Join a community of marketing leaders and get the data-driven strategies that move markets. Subscribe by visiting the link in our bio.
#HMCNews #HispanicMarketing #MarketingInsights #ThoughtLeadership #StrategicExcellence
This is your last chance to join us! Our webinar starts TODAY at 2 PM EST.
Don’t miss this opportunity to gain a competitive edge with proprietary insights into the values and identities of today’s Hispanic consumer.
Register now by visiting the link in our bio.
#HMC2026 #HispanicMarketing #LastChance #Webinar #CulturalIntelligence
Do you have a great campaign or case study that deserves the spotlight?
HMC wants to feature your work in our weekly newsletter! Share your success stories with the industry's most influential network and showcase how you are driving real results in the Hispanic market.
Submit your work for a feature by visiting the link in our bio.
#HMCNews #CaseStudy #MarketingImpact #HispanicMarketing #ThoughtLeadership
Stop guessing and start leading with cultural specificity. Join us for our upcoming webinar!
We are breaking down our proprietary 2026 Hispanic Consumer Focus to reveal how brands can navigate the complex identities and values defining loyalty today. Elevate your strategy with insights that turn cultural connection into a business imperative.
Register by visiting the link in our bio.
#HMC2026 #HispanicMarketing #ConsumerInsights #CulturalIntelligence #MarketingStrategy
To lead the future, we must honor the legends who paved the way.
The #HMC2026 Summit paused to celebrate the leaders whose shoulders we stand on with the induction of two icons into the HMC Hall of Fame.
We recognized Cristina Schwarz, former President and GM of @telemundo47 , for four decades of transformative leadership in Spanish-language media. Her legacy of ensuring our community was seen, heard, and served was beautifully captured in a tribute by fellow Hall of Famer Daisy Exposito-Ulla @dexandpartners
HMC also posthumously honored Greg Knipp, CEO of @dieste_inc , for his visionary leadership that elevated multicultural marketing. Accepted by Franco Caballero, the award reminded us all of Greg’s dedication to building a community defined by humanity and purpose.
We carry their vision forward as we continue to go 100% in for the Hispanic market.
#HMC2026 #HallOfFame #HispanicMarketing #Telemundo47 #Dieste
The #HMC2026 Summit highlighted that Hispanic influence is no longer incremental, it’s foundational. Here are two sessions that redefined the strategy for 2026:
Roy Eduardo Kokoyachuk @thinknowglobal shared critical research on how the current climate is reshaping consumer behavior alongside Marina Filippelli @orciadvertising and Jose Villa @sensisagency With over half of Hispanic consumers changing where they shop based on how companies show up, brand loyalty is now tied to authentic cultural intelligence and long-term support during high-stakes moments.
José A. Jurado, PhD @arizonastateuniversity demonstrated that Hispanic labor force dynamics and income growth are essential to America's future. To remain competitive, brands must engage this sector 100% seriously as a primary driver of innovation and business formation.
#HMC2026 #HispanicEconomy #ConsumerInsights #ThinkNow #BrandTrust
The #HMC2026 Summit proved that 100% commitment is the only way to turn deep cultural connection into high-performance growth.
Last week in New York City, leaders Stephanie Eaddy (The Coca-Cola Company), Jessica Byrd (IKEA), and Arlenis Almonte (Chick-fil-A Restaurants) made it clear that the Hispanic market is no longer an "add-on" but the primary force driving the modern marketplace. Stephanie Eaddy of Coca-Cola emphasized that achieving excellence requires authenticity, consistency, and the internal stamina to empower cultural champions at scale.
That influence extends far beyond traditional categories, as Hispanic fandom is currently redefining the world of sports. Experts like Jose Garcia (Dallas Cowboys), Andres Chacon (NBCUniversal Telemundo Enterprises), and Karina Martinez (DRAFTED) explored how Latino fans are shaping community influence and buying power far beyond the soccer pitch with the help of Stephen Paez
In the world of beauty, L'Oréal is leaning into this same energy by treating Hispanic consumers as the ultimate cultural trendsetters. Sandra Villarreal shared that when a brand makes a 100% commitment from product innovation to marketing grounded in intelligence it delivers beautiful business results with Carla Kelly.
#HMC2026 #HispanicMarketing #BeautyInnovation #SportsFandom #Leadership
The #HMC2026 stage showcased how AI, Healthcare, and the Creator Economy are redefining Hispanic marketing. Here are the top takeaways:
Yvette Baez (Google) and Lauren Morrell (AdCellerant) with Adam Lee (AdCellerant) explored how advanced language models and analytics decode cultural signals. This technology allows brands to uncover deeper Hispanic motivations where culture and tech intersect.
For David Sanchez (UnitedHealthcare) and Monica Padilla (Covered California) with Lilliana “Lili” Gil (Culture+), Hispanic consumers are a core growth segment, not an "add-on". They shared a playbook for culturally fluent marketing that closes care gaps and proves ROI through consistent, earned trust.
The future of entertainment is creator-led. Jenny Lorenzo and Kevin Bosch with Gonzalo del Fa (WPP Media), discussed moving from viral digital characters to television pipelines. As audiences increasingly trust creators over traditional media, advertisers have a massive opportunity to engage through authentic storytelling.
Going 100% in means leveraging the tools, the data, and the stories that drive real growth.
#HMC2026 #MarketingTech #HealthEquity #CreatorEconomy #HispanicMarketing
Last Thursday I was in one of the most powerful rooms I’ve been in in a long time — and I need you to hear what happened in there. 💯
At the @hispanicmarketingcouncil Annual Summit in NYC — partnered with @poderhispanohtx — the conversations were REAL.
@wearedraftedco on Latinas being commercially invisible in sports. @dallascowboys on why we are NOT a monolith. @ikea on why we are growth audiences, not add-ons. @thinknowglobal on how immigration enforcement is reshaping Latino brand trust. And @jennizzle on what lazy Hispanic marketing actually looks like.
The message? You cannot win today’s market without us. Period.
Tu historia. Tu voz. Bien contada. 🤎
Hispanic marketing, Latino consumers, Hispanic buying power, multicultural marketing, Latino economy, Hispanic community, Latina empowerment, Latino culture, US Hispanics, Hispanic representation
The bar for cultural marketing excellence has just been raised!
We are thrilled to announce the winners of the 20th Annual HMC Strategic Excellence Awards, powered by Collage Group. This year, the spotlight shone brightest on the agencies and brands that moved beyond the surface to deliver deep, data-driven cultural impact.
A massive round of applause for our top winners:
Grand Prix: Remezcla Agency for Major League Baseball’s “Baseball Origin Stories”.
Best in Show: Casanova//McCann for Nestlé Coffee Mate’s “The Non-Cafecito Lover Anti-Influencer Campaign”.
We also celebrated a powerhouse lineup of Gold winners including Remezcla, Casanova//McCann, and Alma, taking home top honors for categories ranging from Best Hispanic Cultural Insight to Mainstream Impact and Creative Ingenuity.
These campaigns aren’t just ads, they are masterclasses in how to authentically connect with the Hispanic market and drive real business growth.
Check out the full winner’s circle and the strategies behind the success by visiting the link in our bio.
#HMC2026 #StrategicExcellence #HispanicMarketing #MarketingAwards
A huge congratulations to @homedepot , our HMC 2026 Marketer of the Year!
It was a privilege to present this prestigious honor to CMO Molly Battin during the HMC Annual Summit in New York City. The Home Depot, and their partnership with @lermaagency , embodies what it means to move beyond simple growth tactics to build genuine, lasting community partnerships.
Cheers to the entire Home Depot team for this well-deserved honor!
#HMC2026 #MarketerOfTheYear #TheHomeDepot #HispanicMarketing
