Spanish-dominant Latino voters in L.A. County get 70% of their political news from social media. But Local TV still leads at 51% among all Latino voters in the same market.
Both numbers are true. Both matter. Digital-only buys leave reach on the table.
Read the full ThinkNow National Voter . LINK IN STORIES ☝️ #PoliticalResearch #MediaStrategy #LatinoVoters #USPolitics #Election2026
Inflation concern: Democrats 89%, Republicans 83%, Independents 77%, in Wisconsin alone. We see the same pattern across every state we surveyed and the picture is the same. Inflation it's the only truly universal one.
Read the full ThinkNow National Voter Report. Link in stories ☝️
#Political #Voter #USPolitics #Market #Election2026
Asian American and Pacific Islander Heritage Month is a time to reflect on identity, culture, and representation.
AAPI communities represent a wide range of experiences, languages, and cultural perspectives that continue to shape how people connect, engage, and navigate the world.
In your experience, what is one thing brands often overlook when trying to connect with AAPI audiences?
👇 Share your perspective
#ThinkNow #AAPIHeritageMonth #ConsumerInsights #Multicultural #MarketResearch
Across every state we surveyed, Independents are the least likely to vote and the least engaged across media channels. The voters campaigns need most are the hardest to reach with standard targeting.
This is the group everyone talks about, but very few campaigns are actually set up to reach effectively.
Read the full ThinkNow National Voter Report. Link in stories ☝️☝️ #Political #Voter #MediaStrategy #USPolitics MarketResearch #Election2026
ThinkNow’s National Voter Report reveals a critical gap: 35% of voters consume political content, but only 24% actually engage. Independents and Latino voters show even sharper divides.
For marketers and political teams, this means rethinking how media buys translate into actual voter interaction.
Read the full ThinkNow National Voter Report. Link in story ☝️
#Political #AudienceStrategy #Voter #MarketResearch #Election2026
We’re proud to share that our work with LatiNation has been recognized at the 2026 HMC Strategic Excellence Awards.
Culture Decoded was named one of the most impactful multicultural research studies of the year.
The study set out to understand how Hispanic Gen Z engages with brands today, uncovering how identity, culture, and behavior influence connection and action.
Grateful to the teams at LatiNation and ThinkNow who made this possible.
#MulticulturalInsights #ConsumerInsights #MarketResearch #HMC2026
Mostrar traducción
In our latest report, we found a striking gap:
The visual below shows how campaigns may be overestimating digital engagement; most people are watching, not participating.
Follow ThinkNow for more insights on voter behavior and the evolving political climate across the U.S.
#ThinkNowInsights #Political #Voter #DataDrivenCampaigns #USPolitics
Online surveys make it easier than ever to reach diverse audiences. But they also create opportunities for fraud.
Some respondents attempt to game surveys in order to collect incentives, often submitting low quality or fraudulent responses that can affect the accuracy of the data.
That’s why strong fraud detection and data quality processes are essential in modern market research.
At ThinkNow, our data quality framework includes advanced tools that help identify suspicious behavior and protect the integrity of research data.
What strategies does your organization use to ensure data quality in online research?
#MarketResearch #Data #SurveyResearch #Panel
We’re at one of the industry’s most important gatherings.
The HMC Annual Summit brings together leaders, brands, and experts focused on the future of multicultural marketing, with conversations around culture, data, creativity, and growth.
Our team is here.
Alvaro Meza and Roy Eduardo Kokoyachuk are on the ground, connecting with peers and engaging in the conversations shaping what’s next.
If you’re attending, let’s connect
#ThinkNow #HMC2026 #MarketResearch #ConsumerInsights #MulticulturalInsights
⚽ One of the world’s biggest sporting moments is approaching.
Discover the insights and explore the full findings in our latest report.
📥 Download the full report. Link in story ☝️
#MarketResearch #Consumer #Sports #Multicultural #Insights AudienceInsights worldcup
Arab American Heritage Month recognizes the cultural contributions and perspectives of Arab American communities across the United States.
This recognition is especially important in a time when many people of Arab descent continue to face discrimination, rising hostility, and Islamophobia in different parts of society.
For the insights and marketing industry, cultural understanding helps research reflect the diversity of the audiences brands seek to understand. When data includes diverse perspectives, insights become more meaningful and more representative of the communities behind the numbers.
How can research and marketing better reflect the diversity of the communities they aim to understand?
#ArabAmericanHeritageMonth #Multicultural #Consumer #MarketResearch #marketing
⚽ Los Angeles is getting ready for a major global soccer moment.
Our latest research explores how fans in one of the most diverse markets in the United States plan to watch matches, follow the conversation, and experience the tournament with their communities.
📥 Download the full report to explore the complete findings. Link in story ☝️
#ConsumerInsights #MarketResearch #SportsFans #WorldCup #Marketing
