Singapore Design Week 2025 – Evergreen Orchard by Mark De Winne & Rauf Zulkiflee Soh
Over the years, Orchard has meant many different things to its community. With Evergreen Orchard, we asked: what if the brand didn’t fade with each generation, but instead layered — each era building upon the last?
Our speculative branding project was complemented by a custom typeface — Orchard, designed by @markdewinne
This project was never just the two of us. It came to life through the craft and generosity of friends:
Design Support – @space0utsul
Motion Graphics – @haha.hariz
Fabrication & Carpentry – Adam @piangpiangpiangstudio
A heartfelt thank you to @studio_juju (Timo & Priscillia) for your design guidance that elevated everything, and to @studio___grain for trusting us — along with the fellow exhibitors who made this journey so meaningful.
And to @foo.yongjie - thank you for capturing the set so beautifully through your own vision.
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Evergreen Orchard is part of The Orchard Design District’s New Orchard Exhibition, open from 11–21 September. Come by and experience it with us! 🌿
Is there a more challenging brief than reimagining Orchard Road’s brand? More than a retail street, Orchard has been the backdrop of Singapore’s collective memory. Once home to nutmeg plantations and 19th-century mansions, later iconic cinemas, jazz lounges, and department stores of the 1950s to 1980s, it has been where generations of Singaporeans gathered, dated, and dreamed. Yet today, its story is often reduced to tourism and shopping.
Mark and Rauf see Orchard not just as a street but as a living, democratic public space. A dynamic brand strategy positions it as real, relevant, and distinctly Singaporean, layering its history, diversity, and tropical urbanism.
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New Orchard is one of the key programmes of ODD. Details coming soon.
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📍 Orchard + Somerset Belt Design District
📍 Commune, L1 *SCAPE
📅 11–21 Sep 2025
#odd2025 #oddodd25 #singaporedesignweek #opendesigndialogue #orcharddesigndistrict #designinsitu #scapesg #myspacemyscape
Get ready for a wild ride at the Unofficial Pasar Malam Experience this Saturday, October 14th! 🎉 We’re so excited to announce that we’re launching the Paddlepop Bootleg Jersey thanks to skinplusbone! But that’s not all – check out the incredible artists and their jerseys too: @skinplusbone@thisisjz@jaehristenko@click.je@tobyato@thisisuntitled@tuskandcrescent@simpleproblembeings 🎨
Join us at the Unofficial Pasar Malam Experience by @studio29.co and skinplusbone on October 14th, 2023, from 2pm to 9pm, at Lifestyle@Sing See Soon, 5 Simei Lane. 🌆
Pasar Malam has always been a treasure trove of randomness, and we’re recreating that magic with a twist! 🪄 Dress in your obiang best and celebrate the uniqueness of neighborhood pop-ups with us. It’s all about fun, laughter, and embracing the quirky. 🤣
Remember, everything’s up for grabs, but it’s ‘SOLD OUT’ when it’s ‘SOLD OUT’! Don’t miss out on the fun. See you there! 🛍️ #PaddlepopBootleg #pasarmalamexperience 📷 skinplusbone & thisisjz
I used to stay very near to Orchard Road as a kid, and have fond memories of the hangout spots of the the early 2000s — Borders, Cine(leisure), Far East Plaza, so it was definitely very memorable for me to “Reimagine Orchard” as part of the @odd____odd at @scapesg
Part of the brief required a partner under the age of 35, and I was thrilled to call upon the talents of Rauf @highthere.studio . Really grateful for this man who more than pulled his fair share of the creative and logistical burden!
The final outcome is more a repositioning than a full reimagining, because we both realized that really, Orchard Road still has plenty to offer, but we must learn to see what’s there anew. Orchard is a curious juxtaposition of cultures, architecture, and retail and no singular design intervention is going to transform it completely. Rather we wanted to point out what Orchard has meant to generations of Singaporeans past and present and we “end” with an open invitation to co-create Orchard and shape it together into what we all believe it should be…perhaps best with our manifesto on the second last image.
Of course, I had to draw some type for this. Orchard Sans is a juxtaposition of both the expansion and translation styles in a contemporary sans serif. One style in two widths, we put it to work across the posters and postcards, and @haha.hariz did an incredible job translating our visual universe into some very slick motion graphics.
Many thanks for Jerry @studio___grain for the opportunity to be a part of this. The last day to catch this (and other incredible work by the other designers in the showcase) is today! Level 1, Commune at *Scape
Photos: @odd____odd , @highthere.studio 🙏🏼
Being part of Singapore Design Week 2025 still feels surreal. For years I’ve been the one wandering through exhibits, admiring the work of others — and this time, to sit quietly in the middle of our own set-up and think “woah, we made it” was something else entirely.
It all began with a call from @markdewinne , and in just a couple of months we poured heart, late nights, and countless conversations into shaping what New Orchard meant to us. It wasn’t always easy, especially balancing life and work, but we’re so glad we held on.
Photo credits to @foo.yongjie , who captured the set so beautifully through his own vision. I’ve never done a portrait shoot before — and Sam worked magic. Shoutout to @syafiqhalid — his exhibit was so stunning we couldn’t resist shooting with it 😊
Grateful is an understatement. 🌿
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Evergreen Orchard is part of The Orchard Design District’s New Orchard Exhibition, open from 11–21 September. Come by and experience it with us! 🌿
What makes Orchard meaningful to you, and what could it become?
Join us in 𝗡𝗲𝘄 𝗢𝗿𝗰𝗵𝗮𝗿𝗱: 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿𝘀 𝗶𝗻 𝗗𝗶𝗮𝗹𝗼𝗴𝘂𝗲, as they share the inspirations behind their works and reflect on Orchard’s past and future—reimagining the city centre as a soulful place for culture and community. The session ends with an open dialogue, inviting you to share your own memories and ideas.
The lineup:
Emeline Ong, Industrial Design
Gin&G, Architectural & Interior Design
Habitat Collective, Permaculture Design
Mark De Winne & Rauf Zulkiflee Soh, Type & Graphic Design
Syafiq Halid, Sound Design
Sign up link in bio.
📅 13 Sep 2025, 4.30-5.30pm
📍 *SCAPE Commune, L1
📍 Orchard + Somerset Belt Design District
NUMBER ONE MOVIE OF 2025! @chchchchaihong told me to post this two weeks ago. He mailed me the trailer via USB… using a pigeon. The pigeon, however, decided to stop mid-route. To mate.
Anyway, it finally arrived this morning while I was making coffee.
Here it is. The trailer for WE CAN SAVE THE WORLD 🌍🐦🎬🇸🇬
☕ BUT FIRST, COFFEE! ☕
Coffee has been an essential part of my creative journey since my design school days—no project starts without it. Today, I’m enjoying a cup brewed with beans from Padre Coffee, a roaster based in Melbourne, Australia. Have you had your coffee fix yet?
We’re also open to collaborations with brands and individuals! Whether you’re looking for branding, content creation, or simply a chance to connect over coffee, let’s discuss how we can bring your ideas to life.
📩 Feel free to reach out—we’d love to hear from you!
🏠 @thoughtpartner.studio
✏️ GT Walshiem #Branding #ContentCreation #CreativeStudio #CoffeeAndDesign #StudioOwner
Hong Kong!!!!!! I’m coming to play a show and have two sick artists that will be joining me. @reneannwong@gwenjibillie
You can get your tickets with the link in bio (Limited Early Bird tix) 💚
Poster design by: @highthere.studio
first album launch show!!!!! 🥳
It's my first time organising a show show and playing with a full band!!!! come to be the first to listen to the new music and have a nice great fun time. we ALSO have limited/once in a lifetime/one off merch! bring a friend and if you'd like to, u can also bring a chair!!! tickets will be on sale tmr at 12pm (limited early bird tix available)
it will be a special special day and i hope to see you there 😊
official tour poster!!! if you have a friend in any of these cities, tag them 🥰 (working on getting a couple more dates down too - so look out 🇭🇰)
merch reveal soon!! #plantingseedstour
