3 takeaways you should remember ⬇️
VU Mentor, Artists Manager, and Executive Producer Henry Usukumah explains to artists how they can utilize pop culture moments and
viral trends such as the Barbie movie to promote their music and message on social media.
3 takeaways:
- Social media platforms provide a dynamic space for music artists to capitalize on current trends. By staying attuned to the latest pop culture phenomena, artists can strategically align their music
with trending topics, events, or viral challenges.
- It’s crucial to avoid merely jumping on viral challenges for the sake of trendiness. Instead, use the resonance of pop culture moments like the Barbie moment to craft your own unique conversations and content that still align with your artistic identity.
- Being in tune with pop culture and trends can help music artists deepen the connection with their
audience, grow their community, and reinforce their song’s relevance in the context of the broader cultural conversation.
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Thirty Seven.
Last year was a journey.
I feel like I accomplished more than I could of imagined and yet, not enough. Purchased my first home, worked with incredibly talented individuals and I got to see the beginning of something special bloom.
I also learned to believe people when they show you who they are. You can have the best intentions and hopes for someone you really believe in and they can be the first to lie and betray you. Not everyone is worth the precious time and energy I have. I need to do a better job of protecting that.
In 2023, we don’t slow down, we go harder! I want to make sure I’m always the hardest worker in the room at any time.
My main goal this year is to prioritize sleep. By doing that I know have even more energy to accomplish my goals at home, at the gym, and with my work.
“And the bridges we burn, only light our way” - Miguel
@Krumusic I’m so excited and proud to be on this journey with you. In just two years, you’ve shown a wild amount of growth that rivals the main character from any anime we watch. This is the moment where you finally enter the world as an artist and the sky is your limit! Now is your time to go #PlusUltra!
@jonnyphoenix_ thank you for being a rock star during this process and helping Kru discover her voice developing ability to song write and even vocal produce. You and team @0utlandsh are incredible and we have sooooo much to accomplish together.
@dc_dacomposer thank you for stepping in as engineer to ensure we had the best sounding record we could possible have. I can’t wait for the world to hear more of your work.
@leilatchute thank you for making Kru look and feel like a super star during your last couple of months/weeks of pregnancy. The world needs more of your work 🖤
@korymusic1 your vocal production is second to none. Thank you for pushing Kru further than we could of imagined. I can’t wait for the world to hear what you have prepared for them.
@ash.ley.choi my partner in crime and the queen of making the impossible happen. Thank you for even thinking of me and bringing me to Kru. U know we gotta start that label soon 😉
LFG!!!!!! 💪🏾
#MakeYouGoCrazy
Directed by - @kreativebeno
Choreography - @orianasiewkim
Dancers- @maisharpe_@jessicatoatoa
Feature- @ZeLtng
Actor- @louisanthoni
Songwriting and production- @0utlandsh@jonnyphoenix_@drexglides2@lov3majesty@desanticarden
Vocal Production: @korymusic1
Mixed & Mastered by @dc_dacomposer
Styling - @leilatchue
Styling assistants - @aangeliqueg@maggie._.stone
Makeup - @makeupsang
Hair- @cin.fulaesthetics
So proud of @Shaima for always pushing herself to the limit to fulfill her dreams and getting her music/vision out there. Her world of Bollybeats is just the beginning!!
Make sure to peep her new video for “Gas Me Up”