There is never a perfect time to build the thing you keep dreaming about.
You have to carve it out.
Between school runs, late nights, juggling schedules with my husband, coffee, chaos, and the tiny pockets of time no one sees.
You build it before you feel ready.
You build it while life is still loud.
You build it with one eye on your inbox and one eye on your children.
And slowly, those stolen moments become something real.
A brand.
A business.
A future you decided to create instead of wait for.
LUVED is coming 🤎
Only 16 days until LUVED launches… the pressure is on, the coffee is strong, the nights are long — hence the sunglasses indoors 😎☕️
Building this while juggling mum life, founder life and everything in between has been the wildest ride — but we’re so close now.
New is overrated.
LUVED before. LUVED again. 🤍
Launching 29 May.
Join the Luvlist for early access perks @luved.app ✨
9 months.
2 kids.
A million tabs open.
And one idea I couldn’t stop thinking about.
I moved to Dubai and realised selling, buying or even gifting beautiful things here still felt chaotic. WhatsApp groups, unreliable buyers, high consignment fees, no trust, no ease.
So I built LUVED — a smarter way to buy, sell & gift preloved fashion in the UAE.
AI-powered. Community-driven. Built for real life.
New is overrated. 🤍
#LUVED #Dubai #PrelovedFashion #UAEStartups #WomenWhoBuild
Leaving London was one of the hardest decisions my husband and I have ever made. 🤍
We were tired of the constant chaos, always rushing, always working, always exhausted. With a 1 year old at the time, I felt like I never had time for myself. I stopped prioritising my health, barely went to the gym, spent most nights indoors and honestly just lost motivation.
After being born and raised in London and spending my whole life there, the idea of leaving behind everything we knew — family, comfort, familiarity, even a business that was flourishing — felt terrifying.
But we took the leap.
And I can honestly say I’ve never been happier.
There’s something about waking up to sunshine almost every day that changes you. I started feeling healthier, lighter, more motivated and more inspired again. After having my second baby, that inspiration slowly turned into a new vision.
A tech app inspired by a frustration I experienced myself after moving here — not being able to easily sell, buy or even give away beautiful things in a way that felt effortless, trustworthy and premium.
That idea became LUVED.
And this is only the beginning.
Stay tuned for all things @luved.app ✨
The balance between family and work is harder than anyone prepares you for.
I stepped away for a few years to pour everything into my babies — raising my two beautiful sons, being present for every little moment, and choosing motherhood fully. 🤍
And somewhere in between nappies, naps, and late nights, a quiet voice kept nudging me: one day, you’ll build something again.
I always knew that when I came back, it had to mean something.
Something impactful.
Something useful.
Something that gives back.
When I moved to Dubai just over two years ago, I hit a problem I couldn’t ignore. Buying and selling preloved items felt fragmented, inefficient, and honestly exhausting. Even giving things away meant endless driving, messages, and no-shows. It felt wrong — especially in a city full of beautiful things and people who need them.
That frustration became an idea.
That idea became LUVED.
A simple, trusted, peer-to-peer preloved marketplace built specifically for the UAE — designed to make buying, selling, and giving effortless.
For the last 6 months, I’ve been quietly rebuilding — learning, failing, pushing through doubt, and showing up every day even when it felt scary. And now… we’re getting close to launch. ✨
I wanted to share this moment with you because none of this happens alone.
Thank you to everyone who has supported me, believed in me, and cheered from the sidelines — and especially my husband @saadsibtain for always reminding me that my dreams matter too.
This is just the beginning.
Link in bio — follow along 🤍
