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Hen

@henpb

Independent designer ➺ Brand / Digital / Editorial πŸ“ London / Naarm (Melbourne) Previously @afriendofminedesignstudio @motherdesign
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Weeks posts
Working with the amazing @restaurantnolla has been a year in the making. It’s been one of the most rewarding projects to date as the team over in Finland are passionate people trying to change the face of restaurant dining (and the wider food industry) to a more circular, zero waste model. We worked together to refresh the brand and create a website (more on that later) that had little physical impact and maximum visual/ storytelling impact. The logo is a custom streamlined and soft-edged marque that’s embossed into the menu paper and features a delicate β€˜0’ (Nolla means zero in Finnish). The construction designed to be minimal and beautiful- just like the culinary creations. The accompanying textures are made from the stunning dishes and ingredients you can find at the restaurant - seriously go check out their Instagram @restaurantnolla Anyway! Thanks hugely to: @albfranch @emma.ranne @louiseelong @bohdanskuratov
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17 days ago
More work for from the @eatfatfingers brand identity project. Social media launch assets. 🐟 @hamishrich @george.fjt Photography by @edschofieldphoto and @samaharris Typeface by @abcdinamo
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1 month ago
Proper fish fingers, sustainably caught fish. 🐟 Brand Identity, Packaging and Website design to launch @eatfatfingers . Huge thanks to @hamishrich and @george.fjt for bringing this project to my plate! We had a hoot building the brand together (how long is too long to talk about the crumb on a photo of a fish finger?!) UK folk, these fingers are ready to eat now, please try them for me –sadly I don’t think a fish finger would survive a journey to Melbourne. And thanks to @chrislangley.studio for bringing the box to life in 3D. πŸͺ„
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1 month ago
Brand and art direction for @zettaflorence πŸ“Έ by @zoecoldham
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4 months ago
Brand and art direction for @zettaflorence πŸ“Έ by @zoecoldham
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4 months ago
A highlight of 2025 was working with the wonderful @wholelotof_char on a rebrand and Xmas campaign for Melbourne legends @zettaflorence . Along with the rebrand we looked at product development for some of the core range in the store, uniforms for the team and signage. πŸŽ€ Art direction and styling for the Zetta shoot. Beautifully captured by @zoecoldham πŸ“Έ A key collaborator throughout the process @angie_q.h who handles the everyday magic of ZETTA❣️
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4 months ago
Poster for @beattieandroberts wine tasting series - Autumn session. Photography sourced from archives 🎞️
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6 months ago
Printed collateral from the @zettaflorence rebrand - thank you cards, tissue paper and embossed stickers πŸ’ŒπŸ”–πŸ“ The β€œZ” logomark works at any rotation, so the sticker seal works no matter how you view it.
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7 months ago
New work – poster and illustration for @cadetlondon πŸ‡ Big thanks to @teganhendelstudio for connecting us πŸ’›
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7 months ago
Some of my favourite stills from mine and @ollie_pb work for @wearewilderness in beautiful Zimbabwe a few months ago 🐘 πŸ¦“ 🦁
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8 months ago
Menu and scratchie conversation cards for a @clubsup_ x @salomonausnz event to launch the new XT-WHISPER sneaker. The gradient on the menu and colour of the cards were inspired by the metallic gradient on the sneaker. πŸͺ² Photo by @nicolesquelch πŸ’š
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8 months ago
Mushy for a WIP project πŸ„β€πŸŸ«
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9 months ago