Hello everyone! I have received a lot of inquiries about my Cheongsam store, @hoeng_gong_silk_co , in West Village, and it is a place that I have kept secret in the Chinese community in NYC.
I would open it to anyone who understands the history of cheongsam, appreciates its beauty, and would wear it in a respectful way. Please DM me if you would like to make an appointment.
Our founder @heather__anan was featured in Vogue Singapore‘s January/February 2026 ’Art‘ Issue!
Thanks for this opportunity from @voguesingapore . In the interview, Heather recounts her awakening to Chinese aesthetics and emphasizes the history of cheongsam. As a pivotal element of modern Chinese dress, cheongsam was gradually overlooked after the millennium and has often been misunderstood. In fact, it embodies the achievements of the 20th‑century movement for women’s liberation and is closely tied to the global history of fashion over the past century.
The published photos were selected from our 2023–2024 lookbook, filmed in Penang and New York City by @surou1998 .
#cheongsam #qipao #vogue #chinesefashion #vintage
Hello everyone! During New York Fashion Week, we are collaborating with the Museum of Chinese in America (MOCA) to explore the museum’s collection of 20th century cheongsams. The talk occurs on Wednesday, February 11st, 6:30-7:30 p.m. We will trace how this iconic garment evolved during a period of profound social, political, and aesthetic transformation, as Chinese women navigated new ideas of identity, cosmopolitanism, and self-expression at home and abroad.
🎫Eventbrite: . Or tickets can be purchased at the front desk.
本场讲座聚焦于MOCA的旗袍藏品，将为大家展现来自四个华人移民家庭、四位身世不同的女士的馆藏旗袍。她们是Phoebe Chen（余叔恒）、Chang Yu-I（张幼仪）、Chao Huai Tung（张怀瞳，张作霖三女儿）和Aileen Pei（蒋士云，中华民国央行总裁贝祖贻之妻）。
这些旗袍不仅保留了上世纪的时代风采，横跨1930s-1960s，也与这些女士们的人生剧本息息相关，陪伴她们度过了数十载的光阴。我们将与大家分享她们的故事，并从她们留存下的衣橱之中，窥见她们在动荡时代的人生选择、机遇、心愿、与遗憾。
Thank you @voguesingapore for the featuring of historical Chinese make-up, providing such a precious opportunity for us to share our thoughts and stories with the rest of the world, shedding light on the history of Chinese esthetic and fashion. I am especially grateful that I was able to share cheongsams made by my brand @hoeng_gong_silk_co in this article, as these photos are taken by Chinese photographer @surou1998 . Many thanks to @ehnyway for making this article possible and inviting us.
My fellow marvelous Chinese fashion lovers @xiaoyeh_du and @softpastrybun are featured in this article. I found reading their comments and stories inspiring and powerful. Cheering for team China! 🎉
Ever blooming summer on a rose branch🌹
Hoeng Gong Silk Co. 2025 SS Lookbook, filmed in Rome.
#cheongsam #qipao #chinesefashion #rome #photography #20thcentury #1950s #1960s #vintage #nycshopping
