Knucklehead_hq Chris Hewitt teams up with Pedigree to deliver a wonderfully nostalgic, heartfelt reminder of why we love dogs capturing the quiet moments, loyal companionship and unconditional joy they bring to our lives.
Client: Pedigree @pedigree _uk_official Agency: Colenso BBDO NZ @colenso_bbdo Creative Director: Kim Ragan Art Director : Ben Carroll Ceeative : Charlotte Glennon Prod Company: Knucklehead Director: Chris Hewitt @hewittworkrecon Producer: Francis Mildmay-White
@francismw Director's Assistant : Hugh Rochfort @hughrochfort DOP: Matt Bachelor @mattbatchelor_ Service Company: Gulko Films @gulkofilms EP: Sergio Gullco @sergio_gullco Off line: Ten Three @tenthree_editing Editor: Dan Sherwen @dansherwen Producer: Sophie Honor
Anastasiia was raised on film sets in Ukraine, surrounded by cameras, lights, and stories in motion. Coming from a family of cinematographers, she absorbed a strong visual sensitivity from an early age and began exploring the world of storytelling long before she picked up a camera herself.
She began her directing journey with short films - “Long Waves,” a tender romantic comedy that charmed its way through international festivals, and “If Not Me, Then Who?”, a documentary capturing the spirit of the Ukrainian Revolution of Dignity and revealing Anastasiia’s gift for emotional depth and universal human truth.
In commercials, Anastasiia’s work blends a refined sense of comedy with playful slapstick energy and bold visual precision. Her approach to VFX feels tactile, alive - a dance between imagination and technical finesse. She’s collaborated closely with global brands such as Visa and Samsung.
A writer and visual storyteller, Anastasiia also channels her imagination through music videos - weaving elements of magic realism and poetic imagery into emotionally resonant narratives.
When not on set, she finds inspiration through photography - capturing atmosphere, light, and the quiet beauty of the world and people around her.
"BA abierto todo el año"
Cliente: Ente de turismo de ciudad de Buenos Aires.
Responsables por el Cliente : Lucia Aranda, Celeste Defelippo, Luján Ferrari.
Agencia: Coralex CEO & Founder : Fátima Micheo , Directora de Cuenta & Estrategia: Guadalupe Fernández @hadalupita , Supervisora de Cuenta : Martina Judez Rivas , Coordinación General: Florencia Nevares @flornevares , DGC : Vidi Sibila @vidisibilla , Director Creativo : Nachez Gimenez @elnachez , Directora de arte : Belu Mentasti , Diseñadora Sr: Penny Arrieta , Productora : Gulko Films Director: Nacho Ragone @nacho.ragone Productor : Sergio Gullco @sergio_gullco Editor : Nacho Ragone @nacho.ragone Post prod : Juan Hsu @hsu_juan
Marcelo Szechtman is a Buenos Aires-born director and screenwriter who began his career creating short films and later transitioned into journalism and commercial filmmaking. Since the mid-1990s, his commercials have earned international acclaim, with awards from Cannes, Clio, and New York. Named Best Director for the U.S. Hispanic Market in 2000, he later won the FIAP Grand Prix, a MartĂn Fierro, and a Platinum Pencil. In 2014, his work for T&C Sports earned a Cannes Silver Lion and a San Sebastián Gold Sun. Under the name Dr+Sz, he often co-directs with guest filmmakers and is currently developing film and television projects.
