We promise: the spikes of FACHIRO will not hurt you! Join the comfort of a radical seat designed by the pioneer himself, Marzio Cecchi. Upholstered in soft faux leather, comfort has never felt so exciting.
Photographs by @andreavalzania
No one can resist Gufram’s domestic sculptures! Enjoy some details of the daily life at Radical Home last week. What a fun way to celebrate the legacy of radical design and the unique allure of Gufram’s pieces. What was your favorite?
Photographs by @andreavalzania , @tiziano.ercoli and @riccardo_giancola
Everybody wants to discover Gufram’s domestic sculptures! Thanks to everyone who is participating and stopping by: the Radical Home at Salone del Mobile is open until April, 26th!
“RADICAL HOME”
Until April, 26th
Hall 22P, Booth B30
Salone del Mobile, Milano
Domestic sculptures that inhabit the Radical Home: Gufram is here! FACHIRO by Marzio Cecchi and WOMB by Luigi Bistagnino have entered the family; PRATONE®, BOCCA® and CACTUS® are also there in their countless, brilliant versions. Are you ready to rediscover Gufram’s unique allure?
“RADICAL HOME”
Until April, 26th
Hall 22P, Booth B30
Salone del Mobile, Milano
Photographs by @tiziano.ercoli and @riccardo_giancola
Finally, home! A Radical Home at Salone del Mobile: Gufram, Memphis and Meritalia® are more than proud to invite you to discover it.
Gufram’s pop domestic sculptures, Memphis Milano’s decorative revolutions, Meritalia®’s material experiments: what better furniture for the radical home?
Italian Radical Design raises walls to welcome a kaleidoscope of creativity, from groundbreaking innovations to milestones in the history of Italian design. Not an insuperable boundary, but a safe haven for a new kind of furniture, one that generates truly original combinations and opens—literally—the door to a new concept of home, where even everyday objects can be extraordinary.
“RADICAL HOME”
Until April, 26th
Hall 22P, Booth B30
Salone del Mobile, Milano
Photographs by @tiziano.ercoli and @riccardo_giancola
Gufram is proud to take part in the Radical Home! The doors are open: discover the new spiked FACHIRO and the dreamy WOMB as well as timeless domestic sculptures like CACTUS® and BOCCA®. Who could imagine that the incredible, radical icons of Gufram could make such a cozy, welcoming atmosphere? Come see this freshly built home at Salone del Mobile!
“RADICAL HOME”
From April 21st to 26th
Hall 22P, booth B30
Salone del Mobile, Milano
As Milano Design Week approaches, at Gufram we are very far from bored. Yet, we let the “instant classic” of BORING CACTUS enter our spaces and minds in the project called Domestic treat: a Milanese loft all furnished with Gufram’s domestic sculptures, that discover their functional properties. Will we see it at Radical Home at Salone del Mobile, too? Come see it for yourself!
Photographs by @luca.caizzi
Set design by @jessica.zorzin and @beatriceisabellabonetto
DO NOT JUDGE A POUF BY ITS SPIKES!
Gufram is proud to present FACHIRO, a groundbreaking new seat that will be on display at Salone del Mobile in April.
It was 1975 when, still an architecture student, Marzio Cecchi designed FACHIRO. This seat reveals its comfort only when you sit down. They often advise not to judge a book by its cover; so, Gufram advises not to judge an armchair by its spikes. Like Gufram’s domestic and functional sculptures, Fachiro - coming in an exclusive limited edition - challenges perception: thanks to a workmanship that leaves nothing to chance, every spike guarantees the softened and lightness of a faux leather upholstered pouf.
RADICAL HOME
From April 21st to 26th
Hall 22P, booth B30
Salone del Mobile, Milano
What happens when Italian Radical Design, the radical design group par excellence, takes over the space to showcase its own vision of the home? Gufram, Memphis, and Meritalia® - brought together for the first time - tear away the veil of theory and put radical living into practice.
Gufram’s pop domestic sculptures, Memphis Milano’s decorative revolutions, Meritalia®’s material experiments: what better furniture for the radical home? Italian Radical Design raises walls to welcome a kaleidoscope of creativity, from groundbreaking innovations to milestones in the history of Italian design. Not an insuperable boundary, but a safe haven for a new kind of furniture, one that generates truly original combinations and opens—literally—the door to a new concept of home, where even everyday objects can be extraordinary.
Mano by Cinzia Ruggeri is an open hand standing on itself, to be interpreted as an intimidation to stop, an informal salute; or, if placed horizontally, as a tentacular chair. In A domestic treat by Gufram, this unique piece blends functionality and irrationality in a modern Milanese loft.
Photographs by @luca.caizzi
Set design by @jessica.zorzin and @beatriceisabellabonetto
A GUFRAM STORY: PRATONE®
Make some noise for PRATONE®! No, actually… Sit still for a bit and listen to its legendary story, from 1971 to present days. The masterpiece by Ceretti, Derossi and Rosso is a great example of Italian radical design, whether it’s the first historical edition or the new, fresh, avant-garde PRATONE® Infinito.
Discover all about PRATONE® in this new episode of A Gufram Story! Are you ready to jump in?
