Gravity Well Studio

Today we are sharing some work we had to keep secret for just too long. Swipe through and see the videos + stills that built the Smithfield x MHH campaign from the GW studio floor, to social, to digital, to print. With thanksgiving in the rearview, start thinking about how you want to spice up your holiday season with these tasty treats. Huge shout out to the crew on this one! DP and Director: Dean Burdusis @deanberdusis Gaffer: Dave Williamson @photon_society Photographer: Krysta Boehm; @see_____k Art Director: Hannah Cohen @hannahmcohenn Creative Director: Ryan Dickey @ryandickey Food Stylist :Maria del Mar Cuadra @senora_lunch Food Stylist Assist: Valerie Vinton Propmaster / Stylist: Lorrie Jay @lorriejstylist Gaffer: Mike Hammond @mikekhammond Senior Producer: Annelise Smith @annelisejean Producer: Matt Wilson; @matt__wilson_productions AD: Michael Villalobos @m.villxlobos Retoucher: Elizabeth Kosowesky Art Assist: Giuliana Barrea-Foster

Filming in a location such as this makes the hard work easy! Come behind the scenes as we capture the unique essence of The Center of Order & Experimentation. Shot and lit by Gravity Well’s DP, @deanberdusis on the RED Raptor camera @reddigitalcinema and directed by Escape Pod’s own @maryamabdi23 . Keep your eyes peeled for a dog, calligraphy ink and the lovely folks who bring life to @orderandexperimentation

FROM THE POD TO THE BLOCK EP 1: @orderandexperimentation Escaping @The_Escape_Pod to explore what’s around the block, we stumbled onto a place that feels strangely familiar. A creative lab? A coffee ritual? The shared obsession with aesthetics? We hovered over one oddly beautiful object at a time. Proof that inspiration is always right around the corner… if you’re looking hard enough. Shout out to the talented and multi-faceted crew at @Gravitywellstudio who prepped, shot, cut and colored this one for us.

New grips but a classic approach to bts. We had three disposable cameras floating around set, and thought we’d share how they turned out :) Thanks to the lovely people who joined us on this one. Client: @golfpride Agency: @the_escape_pod Production: @gravitywellstudio DP: Sean Stiegemeier @sstieg Exec Producer: Annelise Smith @annelisejean Line Producer: Krysta Boehm @see_____k Production Manager: Matt Wilson @matt__wilson_productions Creative Director/Writer: Jimmy Schmidt; @schmidt0905 Creative Director/Art Director: Ryan Dickey @ryandickey Group Account Director: Angie Brenner @apcbrenn Talent: Taylor Lambertsen @tklgolf Talent: Ajani Johnson @itsajani Talent: Ricky Costello @rick__costello Talent: Hanna Tanaka @hannamtanaka Camera: Keslow Camera; @keslowcamera , Eleven04; @eleven04pro 1st AD: Kevin Marquardt 2nd AD: Cece Carlson @cece_carlson 1st AC: Joe Tello @toejello 2nd AC: Dillon Borham VTR: Christy Taddeo eatartichokes DIT: Eric Almond @eric_almond81 Shadow Shooter: Steven Piper @prezpipe Photo Assistant: Iman Music Photo Assistant: Zayden German Photo Assistant: Jordan Smith Photo Assistant: Devon Thomas G&E: Atlas Lighting; @atlaslightingchicago Gaffer: Stephen Wester; @snwester Key Grip: Zayne Van Heerden @southafricangrip Best Boy Grip: Jeremy Christen Best Boy Electric: Dhruv Mehra @dhruvohno Grip: Blake Armstrong Grip: Jordan Webb Electric: Josh Horita Electric: David Ryzner Wardrobe + Prop Stylist: Meghan Castellari Wardrobe Asst: Randal Dennle Wardrobe Asst: Robin Lee Hair: Kayla Jarzab @kaylajarzab Makeup: Ester Han @jestherhan HMU Asst: Ryuan Johnson @sexyscalps PA: Sergio Neyland @sergioneyland PA: Jack Reeves @jackryanreeves PA: Shiloh Washington @shilohtumo PA: Jasmine Randle @_iam_jnicole #OnSet #SetLife #ProductionLife #BehindTheScenes #BTS #GolfPride #GolfLife #filmproduction #filmcrew #advertising #ShotOnFilm #PointAndShoot #DisposableCamera

*CASTING CALL! Think this is you (or know someone perfect for it)? Tag them in the comments or DM us or email us at [email protected] & [email protected] for all the details and audition instructions!

We made a Smithfield ad campaign in less than one minute. Just kidding, we just edited it to seem like that. Grateful to our incredible production partners @gravitywellstudio & the 45 person crew who came in for this one. One production, three sets: One OLV, one stills and one for teasers & recipes. Utilizing virtual kitchens, rigged meats and a robot. Stills to make your mouth water. Then recipes and teasers focused on audience engagement. It’s pretty safe to say, We Speak Pork Client: @smithfieldbrand BTS Video: Camden Hildy @childy16301 OLV SET Director: David Ma @davidwma Consultant: Chloe Weaver @chloeweaverdp VO Talent: @rejectedjokes Exec Producer: Kelly Kaiser @kahuib Senior Producer: Annelise Smith @annelisejean Production Coordinator: @matt__wilson_productions Production Coordinator: Michelle Blahnik @michelleblahnik AD: Malik Kvamme @malikkvamme Asst Camera: Mark Irion @markirion 2nd A.C. ALex Naremore Production Designer: Lori Bonner @bonbonlori Propmaster: Giovanna Aguirre-Pearson @the_gap_art Truck/ Set Dresser: John Mokate @familyvacation Set Dresser: Chris Bielat Set Dresser: Willie Peppy Set Builder: Rich Reynolds @oynx4you Prop Rigger: Geoff Binns @man_behind_the_curtain Prop Rigger: Brian Dupont @bdpchicago Gaffer: Matt Hughes @hyphenpix Key Grip: Katie Bellamy @ryderwrong Electrician: William Westgaard @willywestgaard Electrician: Jonathan Lopez @jlo.chi Electrician: Yon Ziebarth @yonzlights Grip: Matt Harris @amateur_adventurer3000 Grip: Caleb Elhart @cehlert120 Script Supervisor: Elaine Hocker @m0mimpregnant Food Stylist: Christina Zerkis @wildefeast Asst. Food Stylist: Heidi Peterson @hi_delicious_ Lead - Asst. Food Stylist: Mollie Hayward Asst. Food Stylist: Arden Kelly @arden.kelley DIT: Filip Dvorak @ditfilip BOLT Programmer: Daniel herman @heydanielherman BOLT Assistant: Thomas Schroeder @d_thomas_schroeder VTR: Christy Taddeo eatartichokes P.A.: Natalie Hilton P.A.: Riley Killian @rdkfilmsstuff777 P.A.: Sergio Neyland @sergioneyland P.A.: Jack Reeves @jackryanreeves

@Smithfield ’s We Speak Pork is still cooking–this round, recipe-driven photography and premium pork stealing the spotlight. Shoutout to the crew for bringing the heat! Swipe for the sizzle (and some tasty BTS)! Client: Smithfield Agency: @the_escape_pod Production: Gravity Well Studio Photographer: Krysta Boehm; @see_____k Art Director: Hannah Cohen @hannahmcohenn Creative Director: Ryan Dickey @ryandickey Food Stylist :Maria del Mar Cuadra @senora_lunch Food Stylist Assist: Valerie Vinton Propmaster / Stylist: Lorrie Jay @lorriejstylist Gaffer: Mike Hammond @mikekhammond Senior Producer: Annelise Smith @annelisejean Producer: Matt Wilson; @matt__wilson_productions AD: Michael Villalobos @m.villxlobos Retoucher: Elizabeth Kosowesky PA: Giuliana Barrea-Foster BTS: Camden Hildy @childy16301

Virtual Kitchens, a spice cannon and a bolt cinebot! Our latest work with Smithfield is on the scene :) Lots of love went into the spots and a big thanks to all the folks who came out to help us achieve it! Check out the full OLV Series 1. :15 - “Carry On” 2. :15 - “Humble” 3. :15 - “Crispy” 4. :15 - “Tender” 5. :30 - “We Speak Pork” Client: @smithfieldbrand Agency: @the_escape_pod Production: @gravitywellstudio Director: David Ma @davidwma Consultant: Chloe Weaver @chloeweaverdp VO Talent: @rejectedjokes Exec Producer: Kelly Kaiser @kahuib Senior Producer: Annelise Smith @annelisejean Production Coordinator: @matt__wilson_productions Production Coordinator: Michelle Blahnik @michelleblahnik AD: Malik Kvamme @malikkvamme Asst Camera: Mark Irion @markirion 2nd A.C. ALex Naremore Production Designer: Lori Bonner @bonbonlori Propmaster: Giovanna Aguirre-Pearson @the_gap_art Truck/ Set Dresser: John Mokate @familyvacation Set Dresser: Chris Bielat Set Dresser: Willie Peppy Set Builder: Rich Reynolds @oynx4you Prop Rigger: Geoff Binns @man_behind_the_curtain Prop Rigger: Brian Dupont @bdpchicago Gaffer: Matt Hughes @hyphenpix Key Grip: Katie Bellamy @ryderwrong Electrician: William Westgaard @willywestgaard Electrician: Jonathan Lopez @jlo.chi Electrician: Yon Ziebarth @yonzlights Grip: Matt Harris @amateur_adventurer3000 Grip: Caleb Elhart @cehlert120 Script Supervisor: Elaine Hocker @m0mimpregnant Food Stylist: Christina Zerkis @wildefeast Asst. Food Stylist: Heidi Peterson @hi_delicious_ Lead - Asst. Food Stylist: Mollie Hayward Asst. Food Stylist: Arden Kelly @arden.kelley DIT: Filip Dvorak @ditfilip BOLT Programmer: Daniel herman @heydanielherman BOLT Assistant: Thomas Schroeder @d_thomas_schroeder VTR: Christy Taddeo eatartichokes P.A.: Natalie Hilton P.A.: Riley Killian @rdkfilmsstuff777 P.A.: Sergio Neyland @sergioneyland P.A.: Jack Reeves @jackryanreeves Virtual Production Supervisor: Andy Jarosz @andyfilms Virtual World Builder: Max Hammer Virtual World Technician: Kevin Hamilton @the_kevinhamilton Story Board Artist: Stephanie Sobiersky @stephaniesobierski VFX Supervisor: Luis Mayorga @mayorluis Lead Editor: Evan Lee @evanlee1216

Prep, shoot and post(s) from the past! 86 anything else you may be watching, QC this reel we compiled from some of our favorite spots! @golfpride @disneyhits @merrickpetcare @cologuard @smithfieldbrand @fireballwhisky @husqvarnausa @egopowerplus @kretschmardeli @pinsmechco @a2milkusa @disneybaby

Our post crew teamed up with @the_escape_pod to craft a cumulative reel highlighting iconic work since the agency’s inception. Turn up the volume and take a look! Editor: @childy16301 Post Producer: @matt__wilson_productions Agency: @the_escape_pod Exec Creative Director: @ryandickey Exec Copy Writer: @schmidt0905

Take an inside peek at how the directors board-a-matic translates to the finished Husqvarna iQ spot. “…Some spots are found in the edit, some are filmed for the edit. The HQ spot is an example of filming for the edit. As a Director it’s important to know which is which, so creatives are never backed into a corner in post.” – Dean Berdusis, Director & DP “The Future of Mowing” Production | Crew Brand: @husqvarnausa Production Company: @gravitywellstudio Agency: @the_escape_pod Director/DP: @deanberdusis Senior Producer: @annelisejean Production Coordinator/Sr. Account Executive: @michelleblahnik Production Coordinator: @matt__wilson_productions Senior Editor: @evanlee1216 Assistant Editor: @childy16301 Director, Production Business Affairs: Cindy Mayer Executive Producer: @kahuib Group Account Director: @julieknecht1 Executive Creative Director/Art Director: @ryandickey Creative Director/Writer: @schmidt0905 Chief Strategy Officer: @tstane Associate Strategy Director: @crissievitale Virtual Production Supervisor: @andyfilms World builder: Max Hammer Consultant: Patrick Bruno 1st Assistant Camera: @madchatthews 2nd Assistant Camera: Matt Bette VTR: eatartichokes Production Designer: Matt Nichols Art Assistant: Benjamin Cormalleth Gaffer: Dave Williamson Best Boy Electric: Brian Collins Key Grip: Guy Moeller Grip: Christopher Forston Color: @paulvgalati Sound Design: @marinadelrage Sound Mix/VFX: @optimuspost Audio: @transperfectgram Camera: @daufcam G&E: @filmgearchi Wardrobe/Makeup: @kaylajarzab PA: @_katarini PA: @madi.delk

Behind the scenes look of our first Chicago virtual production with our friends at Husqvarna. Thanks to @Husqvarnausa and our Chicago crew for making it one we will never forget Behind-the-scenes Video Production Company: @gravitywellstudio Art Director/Videography: Krysta Boehm @see_____k Editor/Color: Camden Hildy @childy16301 “The Future of Mowing” Production | Crew Brand: @husqvarnausa Production Company: @gravitywellstudio Agency: @the_escape_pod Director/DP: @deanberdusis Senior Producer: @annelisejean Production Coordinator/Sr. Account Executive: @michelleblahnik Production Coordinator: @matt__wilson_productions Senior Editor: @evanlee1216 Assistant Editor: @childy16301 Director, Production Business Affairs: Cindy Mayer Executive Producer: @kahuib Group Account Director: @julieknecht1 Executive Creative Director/Art Director: @ryandickey Creative Director/Writer: @schmidt0905 Chief Strategy Officer: @tstane Associate Strategy Director: @crissievitale Virtual Production Supervisor: @andyfilms World builder: Max Hammer Consultant: Patrick Bruno 1st Assistant Camera: @madchatthews 2nd Assistant Camera: Matt Bette VTR: eatartichokes Production Designer: Matt Nichols Art Assistant: Benjamin Cormalleth Gaffer: Dave Williamson Best Boy Electric: Brian Collins Key Grip: Guy Moeller Grip: Christopher Forston PA: @_katarini PA: @madi.delk Wardrobe/Makeup: @kaylajarzab Color: @paulvgalati Sound Design: @marinadelrage Sound Mix: @optimuspost Audio: @transperfectgram Camera: @daufcam Casting: SelectVO.com G&E: @filmgearchi