Earlier this month we launched Signals, a Substack publication by @shopmy . Concept, editorial framework, naming and ongoing authorship by Emma Apple Chozick. Explore the early Signals and subscribe —> ShopMy.substack.com
Finally coming out of the winter blues to show you what we’ve done with @roccofridge over the last six months.
To launch BLUE, we orchestrated our largest number of simultaneous partnerships yet; all items every host should have. Valued at over $10,000 total, the first 200 fridge orders came with a gift on us, out of the blue. Partners included: @sophieloujacobsen@louispoulsen@nikbentel@printworksmarket@fredericksandmae@boy__smells@offhours.co & more.
For icey blue, we popped up at @lorebathingclub with @zicococonut to offer 36 refreshing cases of coconut water to the club’s members, straight from the Rocco.
In celebration of @drinkghia ’s blood orange launch, stocked our orange fridge with 88 cans & gave it away together.
With @gantri we set the mood lighting.
If you’ve read this far, our next launch is coming 🔜 and it’s my favorite one yet…
A look back at 2025, a year of really gr8 work.
Long-term partnerships with brands I admire, thoughtful collaborations, and the launch of Surroundings — a project that’s become an important part of how I explore storytelling, design, and space.
Alongside ongoing client work, I partnered with brands on panels, conversations, and special projects that felt like natural extensions of the @gr8collab world.
So grateful for the trust, curiosity, and of course, collabs.
See you in 2026 🏆
iPhone bts of Surroundings episode 001 with @rafaelsavvy . & sneak peek at episode 002 with @comingsoonny , coming soon ;). there’s no embargo or rules to break when you make your own 💝
subscribe on YouTube for full episodes and to my substack for early access.
Creative Director, Rafael Prieto, wears many hats. Among them is chocolatier, as the founder of Casa Bosques Chocolate (@casabosqueschocolate ).
At his Tribeca loft, we discuss the experimental formats (such as dominoes and batons), collaborations (from @gohar.world to @tiffanyandco ), and artist-designed packaging.
Watch Episode 001 of Surroundings with @rafaelsavvy on YouTube — link in bio.
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Surroundings is a new series exploring the environments that shape creative worlds. It’s rooted in the belief that spaces are more than just walls and furniture — they hold memories, histories, and the quiet details that define who we are. Through layered storytelling and intimate conversation, we step inside the spaces of creative visionaries not just to see how they live and work, but to ask, “What makes a space truly yours?”
🎥: @thenatalieblack
The only drinks fridge that doubles as a ledge for your @gantri x @rarify lamp.
@roccofridge kept the drinks chilled during the brands’ NYCxDesign pop up. Thanks @studio.guapo for including us in this gr8 collab.
Image via @matthewgordonstudio
gr8 collab is built on one simple belief: great work shouldn’t live in a vacuum.
We shape how design-led brands, studios, and creatives show up in the world— and how people show up for them.
Everything by we touch ladders up to this through three core lenses that work together to tell thoughtful stories with longevity:
🍎 Collaborations — brand, creator, retail
🍎 Content — curation, editorial, and social strategy
🍎 Community — activations, programming, incentive design
Booking new projects now. Inquiries always welcome.
